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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 3
(2020)
The purpose of this study was to analyze the significance effect of experiential marketing on customer satisfaction, analyze the significance effect of experiential marketing and satisfaction on customer loyalty and analyze the significance effect of experiential marketing on customer loyalty with customer satisfaction as an
intervening variable. This research is a survey of customers at PT. Nasmoco Slamet Riyadi Solo with a sample of 100 people with purposive sampling technique. The technique o...
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PERSEPSI PETANI TERHADAP TEKNOLOGI PENYIMPANAN BAWANG PUTIH (Allium sativum L) DI KABUPATEN MAGELANG
Mediagro: journal of agricultural sciences
Vol 16
, No 2
(2020)
Garlic (Allium sativum L) is a horticultural product that can easily be damaged if not handled properly. Damage that usually occurs in garlic includes softening of tubers, wrinkles, empty tubers, rot, sprouting, root growth and mold growth. Some of the familiar storage methods used by farmers include storage using pesticides and fumigation, while storage with ozone has only been introduced to farmers. Most of the farmers (84,44%) gave high perceptions of garlic storage technology using pesticide...
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PENGARUH SIKAP, NORMA SUBJEKTIF DAN MOTIVASI TERHADAP MINAT BELI PRODUK ONLINE (Survei pada Masyarakat di Karanganyar)
Kusuma, Alviana Linda
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 3
(2020)
This study aims to analyze the significance of the influence of attitudes, subjective norms and motivation on online buying interest in Karanganyar. This type of research used in this research is quantitative research. The type of data used is qualitative data and quantitative data, data sources used are primary data and secondary data. The population of this research is the people in Karanganyar who have an interest in conducting online shopping transactions with a sample of 70 respondents. Dat...
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PENGARUH KONDISI KEUANGAN PERUSAHAAN DAN UKURAN PERUSAHAAN TERHADAP OPINI AUDIT GOING CONCERN (Studi Kasus pada Perusahaan Pertambangan Subsektor Industri Batu Bara di Bursa Efek Indonesia Tahun 2015 - 2018)
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 16
, No 1
(2020)
A going concern audit opinion is an unqualified audit opinion with an explanatory paragraph that contains a great deal of doubt about the sustainability of the company's business. The purpose of this study is to determine (1) The effect of financial conditions on going concern audit opinion (2) The effect of company size on going concern audit opinion. This study uses secondary data in the form of audited financial statements originating from the Indonesia Stock Exchange (IDX). The population in...
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AKTIVITAS ANTIOKSIDAN KOPI REMPAH DENGAN PENAMBAHAN KAPULAGA (Amomum compactum) DAN KAYU MANIS (Cinnamomum verum)
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 5
, No 2
(2020)
Kopi merupakan salah satu jenis tanamannperkebunan yang sudah lama dibudidayakan dannmemiliki nilai ekonomi yang tinggi. Biji kopi umumnya diolah menjadi kopi bubuk. Produk kopi ini ditambahhdengan rempah-rempah yaitu kapulaga dan kayu manis sehinggaaakan menghasilkan produk kopi yang kaya akan antioksidan. Tujuan dari penelitian ini yaitu menentukannpengaruh penambahan kapulaga dan kayu manis dalam kopi serta menentukan pengaruh variasi komposisi rempah terhadappkopi dan aktivitasSantioksidan k...
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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)
Maharani, Ashifa Dila
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are...
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ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali)
Pertiwi, Devi Kurnia
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalt...
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3 Sitasi
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI
Murtiningsih, Erna
; Susanti, Retno
; Susanti, Retno
; Indriastuti, Dorothea Ririn
; Indriastuti, Dorothea Ririn
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
Purpose of this study to know: 1) significance the effect of service quality and price on customer satisfaction, 2) significance the effect of service quality, price and customer satisfaction on customer loyalty, 3) the effect of service quality and price on customer loyalty with customer satisfaction as a variable mediation. The population of the study is the consumers of Warmindo Berseri Solo with a sample of 100 people and accidental sampling technique. Data collection techniques used observa...
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9 Sitasi
PENGARUH KOMPENSASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN SWALAYAN LUWES NUSUKAN SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
A company always have a lot ways to solve their problem for their employes especially at Luwes Nusukan Supermarket Surakarta the goals are for good impact and for the neatly of the company for the future to reach vision and mision. there are some factors that can influence the employe's performance: compensation, motivation and work environment. the purpose of this research are for: (1) analysis the significant compensation influence to the employes performance, (2) analysis the significant moti...
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2 Sitasi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
Sukma, Anugrah Nadia
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to...
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1 Sitasi