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PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PT. UNILEVER INDONESIA, Tbk.
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 6
, No 2
(2011)
To increase sales volume, PT Unilever Indonesia focused on marketing strategy especially marketing mix strategy, including promotion and distribution. How many products have been sold depend on promotion and distribution cost allocated by corporate. This research analized the effect of promotion and distribution cost to increase sales volume’s PT Unilever Indonesia. The result proved that promotion and distribution cost have a significant effect on sales volume.
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K-Means Clustering Untuk Pengenalan Buah Berdasarkan Karakteristik Warna Citra
Jurnal Ilmiah Sinus
Vol 9
, No 2
(2011)
Research on pattern recognition in images has been developed. Objects can be recognized by color, texture, or shape. This study took four types of fruit as its object of apple, pear, bark, and orange. Feature extraction image taken based on the color characteristics of objects in the image of Hue Saturation Value. Characteristic images obtained were classified using k-means clustering. This experiment using 20 data has resulted in 70% accuracy. Keyword: feature extraction, Hue Saturation Value,...
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Pengamatan Lingkungan Eksternal Organisasi dalam Penggunaan Tehnologi Informasi: Suatu Investigasi Empiris
Dinamik
Vol 14
, No 1
(2011)
Dalam penelitian ini, diasumsikan bahwa setiap organisasi mengeksploitasi penggunaanteknologi informasi secara berbeda-beda. Dengan demikian langkah awal sebelum merumuskan hipotesaakan dilakukan klasifikasi terhadap beberapa tipe organisasi, yaitu Inovator dan Eksploitor (IE),Kompetitor atau Pengadopsi Awal (KPA), Partisipan atau Pengikut Yang Efektif (PPE). Konsentrasi utamapenelitian ini terfokus pada beberapa isu masalah, antara lain: Tujuan dilakukannya aktifitas pengamatanlingkungan ekster...
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Sistem Reservasi Inventori Pada CV. Haruming Estu
Gaung Informatika
Vol 4
, No 2
(2011)
Pada era teknologi informasi seperti sekarang ini, sangatlah dibutuhkan informasi yang dapat menunjang dalam pengambilan keputusan secara cepat, tepat dan akurat. Sistem informasi inventory yang ada pada CV. Haruming Estu ini belum optimal, karena masih menggunakan cara manual. Walaupun sudah menggunakankomputer akan tetapi komputer yang digunakan selama ini hanya digunakan untuk membantu pengetikan biasa dan belum digunakan seoptimal mungkin untuk mengolahdata menjadi informasi-i...
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STUDI TENTANG KINERJA TENAGA PENJUALAN (Study of Performance of Sales Persons)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 6
, No 1
(2011)
This study will analyze factors that have influence on increase of performance of sales persons, through quality of sales territory design, effectivity of sales persons’s activity, level of experience in selling, technical competence of sales persons and its relevance to the increase of performance of sales persons. This study model uses five hypotheses, that is the better the quality of sales territory design the more effective the activity of sales persons, the higher the level of experience o...
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Otomatisasi Pengolahan Data Pada Sistem Pelayanan Rental CD Tisanda
Gaung Informatika
Vol 4
, No 1
(2011)
CD rental at Tisanda is uncomputerized that caused slow in time and energy-consuming transaction. Information System of CD rental is an alternative solution to solve problem in the data analysis. CD rental information system is a system that has borrowing and repayment process, including providing information about the number of existing CDs. This study discusses lending transactions, refunds, and penalties. This research method is observation, interviews, and literature...
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Sistem Pakar Pencarian Silsilah Keluarga Menggunakan Pemrograman Prolog
Gaung Informatika
Vol 3
, No 2
(2010)
Family tree search process for someone who is a member of the family would quickly be known. But instead for someone other than a family member would be adifficult thing to do if you do not know with certainty the origin of the family. The purpose of this study is making an expert system application to search the familytree using Prolog Language. The research method that I use is the method of back tracking. This research resulted in an expert system for searching the family...
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Sistem Informasi Penjualan Pada Toko Mebel Asri
Gaung Informatika
Vol 3
, No 2
(2010)
Sales of Furniture at Asri Store done manually which services to consumers and recording of goods sold recorded modest. This allows for the difference in the numberof inventory items and the difficulty in knowing revenue each month. Therefore need to be made selling computer-based information systems as an alternative to avoid errors in processing the data on the old system. Sales information system that will be made is built and developed using data modeling with DFD, diimpl...
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PENGARUH HARGA, PROMOSI DAN MEREK TERHADAP PENJUALAN BARANG PHARMASI DI PT. ANUGRAH PHARMINDO LESTARI
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 5
, No 1
(2010)
Amount of sales PT. Anugrah Pharmindo Lestari Semarang from 2001 till 2007 showed no positive trend. That between the realization of sales every year and target couldn’t be achieved. So the managers needs to know variable related to marketing for getting increasing of sales volume. Marketing activity not only activities to selling goods and services to consumers but also activities to know what the consumers wants.This research has been implemented on February 2008. There were 98 agents of PT....
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MEMBANGUN CONTENT MANAGEMENT SYSTEM (CMS) UNTUK PENGATURAN BERITA ON LINE DENGAN MENGEMBANGKAN FITUR NEWS PUBLISHING
Gaung Informatika
Vol 3
, No 1
(2010)
Many features included in the CMS (Content Management System) such as Joomla, Mambo and others, make the beginner users who have not familiar about the web design tends to have difficulty in managing the CMS-based website The purpose of this research is to build a CMS for the purposes of setting the news on line with the developing news publishing features. Therefore expected to provide convenience to the user in making the news portal and allows administrators to&...
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