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Analisis Persepsi, Sikap dan Preferensi Terhadap Kepuasan Konsumen pada UMKM Makanan Ringan
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 4
(2024)
The decline in the number of UMKM in Sukabumi City is inseparable from the lack of independence of business actors in production process technology, weak financial management, and incompetent human resources are problems that are often faced by UMKM business actors in Sukabumi City. This study aims to analyze the influence of variables of perception, attitude and consumer preference on customer satisfaction. The research method used was probability sampling using a questionnaire as an instrument...
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STRATEGI PENGEMBANGAN USAHA MELALUI PEMASARAN DIGITAL PADA UMKM ESHAN.ID_ BEJI DEPOK
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 7
, No 2
(2023)
UMKM play an important role in the economy in Indonesia. UMKM can play a role in improving people's welfare as a means of equalizing the economic level of the common people, a means of alleviating poverty and a means of earning foreign exchange for the country.
Despite the importance of the contribution of UMKM to the national economy, it turns out that this sector still has many problems, one of which is the weakness of UMKM in marketing their products. The purpose of community service is to pr...
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