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Analisis Persepsi, Sikap dan Preferensi Terhadap Kepuasan Konsumen pada UMKM Makanan Ringan
Dinda Amalia
; Erni Yuningsih
; Endang Silaningsih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 4
(2024)
The decline in the number of UMKM in Sukabumi City is inseparable from the lack of independence of business actors in production process technology, weak financial management, and incompetent human resources are problems that are often faced by UMKM business actors in Sukabumi City. This study aims to analyze the influence of variables of perception, attitude and consumer preference on customer satisfaction. The research method used was probability sampling using a questionnaire as an instrument...
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Kreativitas dan Inovasi Terhadap Keberhasilan Usaha Industri Mikro Kecil Menengah (IMKM) di Kota Bogor
Tiara Indah Sari
; Dwi Gemina
; Erni Yuningsih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 4
(2024)
Micro, Small and Medium Industries (IMKM) is a sector that drives the people's economy which often has limitations, including production process technology, competition for similar businesses and the difficulty of accessing capital, which are obstacles faced by Bogor City IMKM business actors. This research aims to determine the influence of creativity and innovation on business success. The sample from this research consisted of 50 respondents using a purposive sampling technique, namely a tech...
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KAHATEX BANDUNG REGENCY'S EMPLOYEE SELECTION AND PLACEMENT IMPACT
Warkianto Widjaja
; Tini Kartini
; Erni Yuningsih
; Muhammad Yusuf
; Feb Amni Hayati
Transformasi: Journal of Economics and Business Management
Vol 2
, No 2
(2023)
This study aims to look into the effects of employee placement and selection at PT Kahatex in Bandung Regency. Simple random sampling was used in this study's 699-person population, and it produced a sample of 86 participants. The SPSS version 22 program was used to test the hypothesis in this study, which uses descriptive statistical analysis techniques. A significant value of 0.000 0.05 in the F test results indicates that both the selection and placement variables have an impact on employee p...
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