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Brand Awareness Dan Brand Image Sebagai Variabel Mediasi Pengaruh Social Media Marketing Terhadap Purchase Intention
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 4
, No 4
(2025)
The purpose of this study is to determine the effect of social media marketing on purchase intention, to determine the effect of social media marketing on brand awareness, to determine the effect of brand awareness on purchase intention, to determine the role of brand awareness in mediating the influence to determine the effect of social media marketing on brand image, to determine the effect of brand image on purchase intention, to determine the role of brand image in mediating the influence to...
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Perancangan Konten Sosial Media Untuk Meningkatkan Brand awareness Kamala Kopi
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
The coffee industry in Indonesia is growing rapidly and encouraging coffee shops, including MSMEs, to strengthen their branding strategies through digital media. This study aims to design and evaluate Instagram social media content to increase brand awareness of Kamala Kopi, a local coffee shop in Gunungpati, Semarang. The method used is the Multimedia Development Life Cycle (MDLC) with stages of concept, design, material collection, assembly, testing, and distribution. The content produced cons...
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The Nabawiyah-based Character Education and Pancasila Values in The Moral Development of SKIS Students
MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman
Vol 16
, No 2
(2025)
This study explores the integration of Nabawiyah character education values with the principles of Pancasila in shaping students’ moral character at Sekolah Karakter Imam Syafi’i (SKIS). Using a qualitative phenomenological approach, this research involved interviews, observations, and documentation with school principals, character teachers, students, and parents. The results reveal that SKIS implements the values of 'faith, learning, and creation' as the core of character development, which al...
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Evaluasi Strategis Pra Pengembangan Proyek Trade Mall dan Simulasi Profitabilitas Dengan Dinamika Supply & Demand Untuk Daya Saing Developer di Wilayah Jabodetabek
Jurnal Teknik Sipil
Vol 18
, No 2
(2025)
Proyek Trade Mall di Jabodetabek sebagai bagian dari bisnis properti merupakan proyek yang memiliki tingkat penyerapan pasar tertinggi diantara proyek properti komersial lainnya seperti apartemen, hotel, perumahan, kantor, dan industri. Tujuan dari penelitian ini untuk mengevaluasi strategi pra pengembangan proyek trade mall dalam rangka meningkatkan profitabilitas dan daya saing developer di wilayah Jabodetabek serta mengidentifikasi variabel-variabel yang menentukan tingkat profitabilitas dari...
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Pendidikan Negara Maju (Pendidikan Agama Islam di Prancis)
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 4
(2025)
This research discusses the education system in France with a focus on the development and challenges of Islamic religious education in the developed country. The study was conducted through a review of the history, geography, and applicable educational policies, so as to be able to describe how the education system in France integrates cultural aspects and historical values in learning practices. One of the main concerns of this study is efforts to improve teachers' competence in teaching Islam...
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Krisis Kepercayaan Publik terhadap DPR: Urgensi Penguatan Kedudukan Wakil Rakyat dalam Perspektif Norma dan Konstitusi
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis kedudukan Dewan Perwakilan Rakyat (DPR) dalam perspektif norma dan konstitusi, mengidentifikasi penyebab krisis kepercayaan publik, serta menegaskan urgensi penguatan peran wakil rakyat dalam sistem ketatanegaraan Indonesia. Metode yang digunakan adalah studi literatur dengan pendekatan normatif-yuridis melalui telaah terhadap UUD 1945, peraturan perundang-undangan, literatur akademik, dan laporan survei kepercayaan publik. Hasil penelitian menunjukkan...
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MEMPERKUAT NILAI KEBANGSAAN MELALUI INTEGRASI PEMBELAJARAN MKWK PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SEMARANG 2024/2025
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 14
, No 2
(2025)
Globalization and the development of science and technology have the potential to shift the nationalism and patriotic spirit of students. The integration of the MKWK course learning implemented at Universitas Muhammadiyah Semarang aims to enhance students’ nationalism and patriotic spirit. Through project-based learning with the theme “Indonesia’s Diversity”, students are invited to identify existing potentials and then present them un the form of short film video work. This study shows an incre...
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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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SOSIALISASI PENTINGNYA GERMAS DALAM MENINGKATKAN KESEHATAN LINGKUNGAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
This research focuses on the implementation of the Healthy Living Community Movement (Germas) in the Pulau Atas Subdistrict community of Samarinda City. Germas represents a systematic and planned collective effort aimed at enhancing the quality of life by promoting healthy behaviors. Using a quantitative descriptive research design and incidental sampling techniques for respondent selection, the study is scheduled for May 2023. The study primarily addresses Germas's role in fostering a healthier...
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EDUKASI PEMANFAATAN TANAMAN KELOR DALAM UPAYA PENCEGAHAN HIPERTENSI PADA KADER POSYANDU
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
The World Health Organization (WHO) estimates that 1.13 billion people worldwide suffer from hypertension, most of whom (two-thirds) live in low- and middle-income countries. In 2015, 1 in 4 men and 1 in 5 women experienced hypertension WHO. One way to overcome hypertension is by utilizing moringa leaves. Moringa leaves are widely planted by farmers in Sidorejo but not many people know about their use, therefore community service will be carried out by providing education to posyandu cadres. the...
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