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Menampilkan 1–4 dari 4 artikel
Pengaruh Product Knowledge, Harga Produk, dan Product Packaging Design Terhadap Keputusan Pembelian Produk Parfum Cempaka
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
The rapid growth in sales of body perfume products has resulted in competition among them. This competition has encouraged body perfume entrepreneurs to be more strategic in selling their products. The phenomena of body perfume sales experienced by the Cempaka company cannot be separated from the target market share. The body perfume business's market strategy is correlated with product knowledge, product price, and product packaging design to meet product usage innovations. This view shows that...
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Pengaruh Experiental Marketing Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Alfamart Cabang Sadia I, Kota Bima
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 1
(2025)
Indonesian people's shopping trends tend to shift from traditional markets to modern retail for reasons of convenience, location affordability, and speed of service. This study aims to determine whether Store Atmosphere and Experiential Marketing have a significant effect on consumer purchasing decisions at Alfamart Sadia I branch either partially or simultaneously. The data collection method uses a questionnaire with a Likert scale. The population in the study were all consumers of Alfamart Sad...
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Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima)
Public Service And Governance Journal
Vol 5
, No 1
(2024)
A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the...
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PENDAMPINGAN USAHA LEMANG (TIMBU) KHAS DESA BOLO UNTUK MENINGKATKAN NILAI JUAL
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 1
, No 4
(2022)
Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang d...
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