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Menampilkan 1–2 dari 2 artikel
Pengaruh Product Knowledge, Harga Produk, dan Product Packaging Design Terhadap Keputusan Pembelian Produk Parfum Cempaka
Saputra, Iko
; Haryanti, Intisari
; Hamidah, Nur Khusnul
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
The rapid growth in sales of body perfume products has resulted in competition among them. This competition has encouraged body perfume entrepreneurs to be more strategic in selling their products. The phenomena of body perfume sales experienced by the Cempaka company cannot be separated from the target market share. The body perfume business's market strategy is correlated with product knowledge, product price, and product packaging design to meet product usage innovations. This view shows that...
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Pengaruh Experiental Marketing Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Alfamart Cabang Sadia I, Kota Bima
Shaiinnali, Ashabili
; Ernawati, Sri
; Hamidah, Nur Khusnul
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 1
(2025)
Indonesian people's shopping trends tend to shift from traditional markets to modern retail for reasons of convenience, location affordability, and speed of service. This study aims to determine whether Store Atmosphere and Experiential Marketing have a significant effect on consumer purchasing decisions at Alfamart Sadia I branch either partially or simultaneously. The data collection method uses a questionnaire with a Likert scale. The population in the study were all consumers of Alfamart Sad...
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