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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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The OCCUPATIONAL SAFETY AND HEALTH RISK ANALYSIS IN THE FRAMEWORK OF IMPROVING PRODUCTION SAFETY IN THE PRODUCTION AREA (Case Study at Gama Steel Solo): ANALISIS RISIKO KESELAMATAN DAN KESEHATAN KERJA DALAM RANGKA PERBAIKAN PRODUCTION SAFETY DI AREA PRODUKSI (Studi Kasus di Gama Steel Solo)
Jurnal Ilmiah Sains dan Teknologi
Vol 7
, No 02
(2025)
Occupational safety and health (OHS) is a crucial aspect that must be considered in every industry, including production environments involving heavy machinery and complex processes, which are often the site of workplace accidents. OHS analysis is crucial for ensuring worker safety and security, as well as identifying areas for improvement. This study aims to analyze the implementation of occupational safety and health (OHS) in the production area of PT Gama Steel Solo using the Hazard Identific...
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Improving KPK and FPB Concepts Through Interactive TTS Media
Schola Journal
Vol 3
, No 1
(2025)
ABSTRACT
This study aims to improve the understanding of fifth grade students of Lobang 02 Elementary School regarding the concept of Least Common Multiple (LCM) and Greatest Common Factor (GCF) by using interactive media in the form of crossword puzzles (TTS). This study is included in the Classroom Action Research (CAR) type which is carried out in two cycles. The research subjects consisted of 16 students. Data collection tools used include learning outcome tests, observation sheets, and stud...
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Efek GHRM dan Personal Moral Norm terhadap Employee Green Behavior di Sektor Perbankan
Raspati, Galih
; Raspati, Galih
; Muchsam, Yoki
; Yuda, Mulfi Sandi
; Maulana, M Afrizal
; Yuningsih, Yuyun Yuniati
; Akbar, Tri Sanatha Wahyu
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The rapid environmental degradation currently compels governments and organizations to implement effective preventive measures. This study highlights the urgent need for the implementation of Green Human Resource Management (GHRM) practices and Personal Moral Norms in enhancing Employee Green Behavior within the banking sector. As governments adopt policies related to GHRM, Personal Moral Norms, and Employee Green Behavior, banks, as financial institutions, play a strategic role in promoting sus...
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Physicochemical and Sensory Characterization of Instant Porridge Based on Sago, Pumpkin, and Soybean Flour at Various Drying Temperatures
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
This study aims to determine the effect of variations in the ratio of ingredients and drying temperature on the quality of instant porridge based on sago, pumpkin, and soy flour. The ratio of raw materials used: 1:1:1, 1:2:1, and 1:3:1. The drying temperature ratios used were 130, 140, and 150°C. Physical properties of instant porridge were tested: yield, slurry density, rehydration power, oil absorption capacity, and color. Chemical analysis included: moisture content, ash, protein, fat, carboh...
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Effect of ZnCl2 Concentration as Extraction Medium on The Physical, Chemical Properties and Color Stability of Pandan Leaf Chlorophyll Extract
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Chlorophyll in pandanus leaves is easily degraded during processing, resulting in changes in color intensity. Efforts to maintain the color intensity and color stability of chlorophyll involve the formation of chlorophyll complexes with metallochlorophyll using metals that have higher complex stability than natural metals in chlorophyll (Mg) by extraction. This study aimed to produce a stable and effective pandan leaf chlorophyll extract using ZnCl2 extraction media. The phases of the chlorophyl...
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Sanitation and Hygiene Practices in Canteens Around the University of Mataram
Bachmida, Elya Antariksana
; Handayani, Baiq Rien
; Werdiningsih, Wiharyani
; Sinaga, Yesica Marcelina Romauli
; Rahayu, Tri Isti
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Food safety is a crucial aspect in maintaining public health, particularly in higher education environments where campus canteens serve as the main providers of food and beverages for students, lecturers, and staff. The proper implementation of hygiene and sanitation practices is one of the key efforts to ensure food safety. This study aims to provide an overview of the knowledge and application of hygiene and sanitation practices among food handlers as a strategic approach to supporting food sa...
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Evaluation of Nutritional Content of Quail Eggs Bacem, Pindang, and Balado in Retort Pouch for Stunting Prevention
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Stunting remains a major chronic nutritional problem in Indonesia, especially among children in areas with limited food access. One of the main causes is the lack of high-quality animal protein intake. Quail eggs are a potential source of protein, fat, vitamins, and minerals, but are highly perishable and require processing and packaging innovations to extend shelf life and maintain nutritional quality. This study aimed to evaluate the moisture, protein, and fat content of bacem, pindang, and ba...
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Mengembangkan Kesadaran Digital Sehat Pada Siswa Sekolah Dasar Melalui Pemberdayaan Sosialisasi Etika Bermedia Sosial
Gunadharma, Aditya
; Anjelina, Anjelina
; Prasetyo, Dahlan
; Hapsari, Elok Fadinda
; Mukaromah, Eti Faidatul
; Amalina, Fafa Nurul
; Nisa, Ilma Nazihatun
; Setianingsih, Lilis
; Puspitasari, Melani Indah
; Jumani, Nurul Putri Azkiyyah
; Setyamien, Salsabila Khairunisa
; Subekti, Sigit Waris
; Al Islami, Teuku Mohammad Daffa
; Rizqy, Wafa Maulana
; Futri, Widya Aqilla
; Ma`summah, Siti
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
This community service activity aims to enhance elementary school students’ awareness of healthy digital behavior through the socialization of social media ethics and responsible internet use. The method applied was Participatory Action Research (PAR), involving students, teachers, and school stakeholders in an active, collaborative learning process. The program took place at MI Muhammadiyah, Pagentan District, on August 16, 2025, for three hours, including material presentation, case simulation...
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