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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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BUILDING RESILIENCE THROUGH AI: PREDICTIVE ANALYTICS FOR SUPPLY CHAIN RISK MANAGEMENT IN THE POST-COVID GLOBAL MARKET
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The COVID-19 pandemic has exposed fundamental vulnerabilities in global supply chain systems, such as over-reliance on single suppliers and a lack of operational visibility. This has highlighted the urgent need for a new approach to risk management—one that leverages smart technologies. Artificial Intelligence (AI) has emerged as a promising solution, thanks to its capabilities in predictive analytics and adaptive, data-driven decision-making in real time. This study aims to develop an AI-based...
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STRATEGI PENYIMPANAN BAHAN BAKU UNTUK MENJAGA KUALITAS PRODUK PASTRY DI THE ALANA HOTEL & CONVENTION CENTER SOLO
Ari Indriastuti, Wahyu
; Ari Indriastuti, Wahyu
; Sari, Tiara Puspita
; Sulistijo, Surjo
; Anandita, Arnes
Mabha Jurnal
Vol 6
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui tentang strategi penyimpanan bahan baku pada Pastry Section di The Alana Hotel Solo. Peneliti ingin membandingkan prosedur dalam penyimpanan bahan baku dengan Standar Operasional Prosedur (SOP) yang berlaku di The Alana Hotel Solo. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penyimpanan bahan baku pastry belum memenuhi standar. Selain itu, bahan-baha...
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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance o...
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Pengaruh Upah Minimum Kabupaten Atau Kota (UMK), Pertumbuhan Ekonomi Dan Inflasi Terhadap Pengangguran Terbuka Di Jawa Tengah Tahun 2019 – 2023
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study was to analyze the effect of UMK, economic growth and inflation on open unemployment in Central Java in 2019-2023. The total population of this study consisted of 35 districts or cities that provided 175 observations of data and used the saturated sample method so that all were used as sample data.
The analysis method used was multiple linear regression. Hypothesis testing using 5% degrees of freedom. The results of the reliability and validity tests showed that all qu...
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PENINGKATAN LITERASI KESEHATAN MENGENAI GERAKAN MASYARAKAT HIDUP SEHAT (GERMAS) MELALUI INOVASI DONGENG BAHAGIA DI KECAMATAN KELAKAR KABUPATEN MUARA ENIM
Siti Halimatul Munawarah
; Misnaniarti
; Asmaripa Ainy
; Haerawati Idris
; Rizma Adlia Syakurah
; Iwan Stia Budi
; Dian Safriantini
; Rudy Chendra
; Indah Fasha Palingga
; Alvera Noviyan
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
Currently, Indonesia is facing a triple burden problem, namely the incidence of infectious diseases, increasing cases of non-communicable diseases, and the re-emergence of types of diseases that should have been successfully overcome. It is called the Healthy Living Community Movement (GERMAS) so that everyone is aware, willing, and able to behave healthily. It is essential to introduce school-age children as one of the strategic target groups in developing healthy living behavior from an early...
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BAKERY TRAINING IMPROVEMENT FOR DIVERSIFICATION PRODUCT AT MAMBA'UL HIKMAH ISLAMIC BOARDING SCHOOL CAFÉ, KENDAL
Abdi Masya
Vol 6
, No 1
(2025)
Products in a cafe, become something that is a mainstay and always sought after by consumers, so that the products of a business place are always sought after, there must always be something new and varied, especially in the cafe of the Mamba'ul Hikmah Islamic boarding school, Sabetan, Mororejo, Kaliwunggu, Kendal, Central Java. This community service aims to provide competence in making bakery products to students and male students in the Mamba'ul Hikmah Islamic boarding school environment. Com...
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