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ANALYSIS OF DIGITAL TECHNOLOGY AS A BUSINESS STRATEGY TO INCREASE SALES TURNOVER FOR CULINARY MSMES IN BANJARNEGARA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Indonesia's economy is significantly underpinned by the growth of Micro, Small, and Medium Enterprises (MSMEs), with culinary MSMEs in particular playing a substantial role in local economic development. Amidst rapid technological advancements and evolving consumer behavior, these businesses face considerable challenges in enhancing sales and maintaining market competitiveness. Digital transformation offers a strategic solution to these issues, providing MSMEs with greater opportunities to expan...
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Factors Associated with Premarital Sexual Behavior in Adolescents
Gaster
Vol 23
, No 1
(2025)
Background: The increasing number of marriage annulments in cases of illegitimate child pregnancies is an iceberg phenomenon. Therefore, this is considered an emergency.
Objective : This study aims to determine the factors related to premarital sexual behavior in adolescents. This type of research is cross-sectional analytic. The independent variables are age, education level, occupation, knowledge of premarital sexual behavior, the role of parents, the role of information media and peer influen...
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1 Sitasi
PENGARUH DISKON DAN NIAT BELI TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE PADA MAHASISWA STIE TAMANSISWA BANJARNEGARA
Perwira Journal of Economics and Business
Vol 3
, No 2
(2023)
Shopee is one of the largest marketplaces in Indonesia. Various facilities are offered from this marketplace. Ranging from electronic goods, fashion to daily necessities are also available. The problem in this research is the increase in purchasing decisions at major Shopee events that offer big discounts. The purpose of this study was to determine the effect of discounts and purchase intentions partially and simultaneously on purchasing decisions in the Shopee marketplace for STIE Tamansi...
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2 Sitasi
INCREASED USE OF E-MONEY DURING THE COVID 19 PANDEMIC
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
The implementation of information technology has been widely used in daily activities in society, which is indicated by the presence of various information technology facilities developed for the community. The emergence of smartphones is solid evidence of the existence of sophisticated technology as a form of creativity and innovation created by humans in this modern era. The Covid-19 pandemic that started in early 2019 also played a role in the increased use of e-money. Based on the results of...
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Pengaruh Pemasaran Digital dan Kemudahan Penggunaan Platform Marketplace Shopee terhadap Minat Beli Mahasiswa Bisnis Digital
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
This study aims to analyze the effect of digital marketing and the ease of use of the Shopee marketplace platform on the buying interest of digital business students. In an increasingly advanced digital era, digital marketing and the use of marketplace platforms have become important factors in influencing consumer behavior, including students. This research involved digital business student respondents who actively use the Shopee marketplace platform. The data collection method was carried out...
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12 Sitasi
PELATIHAN MANAJEMEN USAHA KECIL PADA PELAKU UMKM DESA KRANGEAN PURBALINGGA
Perwira Journal of Community Development
Vol 3
, No 1
(2023)
Perencanaan bisnis yang tepat sangat diperlukan mulai dari pemasaran, pembukuan, branding, serta bagaimana cara menciptakan dan mengupgrade produk agar menjadi kreatif dan inovatif. Konsistensi menjadi sentuhan terakhir yang menentukan keberhasilan suatu usaha. Oleh karena itu salah satu upaya untuk turut serta dalam meningkatkan kemampuan manajerial pelaku UMKM adalah dengan mengadakan pelatihan Manajemen Usaha Kecil atau MUK bagi UMKM. Maksud dilakukannya pelatihan ini adalah untuk turut serta...
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Analisis Penggunaan Hashtag di Instagram dalam Meningkatkan Penjualan pada Usaha Thrift
Ali Akbar Alkatili
; Arya Budi Saputra
; Aulia Zahra
; Reyhan Arya Nugraha
; Adi Prehanto
; Syti Sarah Maesaroh
Transformasi: Journal of Economics and Business Management
Vol 1
, No 4
(2022)
Teknologi yang semakin maju membawa efek dan dampak kepada pekerjaan semakin mudah untuk dilakukan. Mudahnya akses internet membuat para pelaku usaha memanfaatkan ini untuk mengembangkan usahanya. Penelian ini bertujuan untuk mengetahui rasa skeptis dan keingintahuan yang besar pada efektivitas dan seberapa besar pengaruh dari penggunaan tagar atau hashtag pada media sosial khususnya instagram pada bidang usaha thrift. Penggunaan metode di dalam observasi dan penelitian ini menggunakan kualitati...
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DETEKSI KECURANGAN LAPORAN KEUANGAN DENGAN DIAMOND FRAUD THEORY PADA PERUSAHAAN SEKTOR TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The characteristics of the quality of financial reports are that financial statements must be reliable, the reliability of information in financial statements is influenced by several factors, namely honest presentation, substance over form, neutrality, sound judgment, completeness. However, there are still companies that commit fraud in financial statements. Fraud is an unlawful act that contains elements of intent, malicious intent, fraud, concealment and abuse of trust, with the aim of taking...
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PENINGKATAN KEPUASAN KONSUMEN PADA UMKM MELALUI KOMUNIKASI PEMASARAN, KOMITMEN PENANGANAN KELUHAN DAN KUALITAS PRODUK DI KABUPATEN BANJARNEGARA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 1
(2022)
The Covid-19 outbreak has an impact on the global economy, one of which is the Indonesian economy. Micro, Small and Medium Enterprises (MSMEs) are one of the sectors most affected, MSME actors feel that there is a decline in sales due to consumer dissatisfaction caused by sub-optimal marketing communications, commitment to handling complaints that have not been maximized due to constraints on social distancing and quality. product, the purpose of this study was to determine whether there is an e...
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KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN JASA TRANSPORTASI ONLINE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 1
(2021)
The Industrial Revolution 4.0 changes the transportation sector from conventional to digital online transportation, there are pros and cons related to the application of online motorcycle taxi transportation which is considered detrimental to base motorcycle taxis, this study aims to determine the effect of service quality, price and trust on the decision to use online transportation services in Purwokerto. This research uses quantitative research, while the type or type of associative research....
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