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ANALYSIS OF DIGITAL TECHNOLOGY AS A BUSINESS STRATEGY TO INCREASE SALES TURNOVER FOR CULINARY MSMES IN BANJARNEGARA
Purbandari, Yenny
; Maesaroh, Siti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Indonesia's economy is significantly underpinned by the growth of Micro, Small, and Medium Enterprises (MSMEs), with culinary MSMEs in particular playing a substantial role in local economic development. Amidst rapid technological advancements and evolving consumer behavior, these businesses face considerable challenges in enhancing sales and maintaining market competitiveness. Digital transformation offers a strategic solution to these issues, providing MSMEs with greater opportunities to expan...
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Factors Associated with Premarital Sexual Behavior in Adolescents
Nur Fauziah, Ani
; Maesaroh, Siti
; Nur Rokhmatun, Puji
; Sulistyorini, Etik
Gaster
Vol 23
, No 1
(2025)
Background: The increasing number of marriage annulments in cases of illegitimate child pregnancies is an iceberg phenomenon. Therefore, this is considered an emergency.
Objective : This study aims to determine the factors related to premarital sexual behavior in adolescents. This type of research is cross-sectional analytic. The independent variables are age, education level, occupation, knowledge of premarital sexual behavior, the role of parents, the role of information media and peer influen...
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1 Sitasi
PENGARUH DISKON DAN NIAT BELI TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE PADA MAHASISWA STIE TAMANSISWA BANJARNEGARA
Frina Annur, Yulia
; Lustono, Lustono
; Maesaroh, Siti
Perwira Journal of Economics and Business
Vol 3
, No 2
(2023)
Shopee is one of the largest marketplaces in Indonesia. Various facilities are offered from this marketplace. Ranging from electronic goods, fashion to daily necessities are also available. The problem in this research is the increase in purchasing decisions at major Shopee events that offer big discounts. The purpose of this study was to determine the effect of discounts and purchase intentions partially and simultaneously on purchasing decisions in the Shopee marketplace for STIE Tamansi...
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2 Sitasi
INCREASED USE OF E-MONEY DURING THE COVID 19 PANDEMIC
Rudianti, Walid
; Maesaroh, Siti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
The implementation of information technology has been widely used in daily activities in society, which is indicated by the presence of various information technology facilities developed for the community. The emergence of smartphones is solid evidence of the existence of sophisticated technology as a form of creativity and innovation created by humans in this modern era. The Covid-19 pandemic that started in early 2019 also played a role in the increased use of e-money. Based on the results of...
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PELATIHAN MANAJEMEN USAHA KECIL PADA PELAKU UMKM DESA KRANGEAN PURBALINGGA
Dyah Supriatin
; Dyah Supriatin
; Maesaroh, Siti
; Alfianika Maharani, Destin
Perwira Journal of Community Development
Vol 3
, No 1
(2023)
Perencanaan bisnis yang tepat sangat diperlukan mulai dari pemasaran, pembukuan, branding, serta bagaimana cara menciptakan dan mengupgrade produk agar menjadi kreatif dan inovatif. Konsistensi menjadi sentuhan terakhir yang menentukan keberhasilan suatu usaha. Oleh karena itu salah satu upaya untuk turut serta dalam meningkatkan kemampuan manajerial pelaku UMKM adalah dengan mengadakan pelatihan Manajemen Usaha Kecil atau MUK bagi UMKM. Maksud dilakukannya pelatihan ini adalah untuk turut serta...
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DETEKSI KECURANGAN LAPORAN KEUANGAN DENGAN DIAMOND FRAUD THEORY PADA PERUSAHAAN SEKTOR TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA
Rudianti, Walid
; Maesaroh, Siti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The characteristics of the quality of financial reports are that financial statements must be reliable, the reliability of information in financial statements is influenced by several factors, namely honest presentation, substance over form, neutrality, sound judgment, completeness. However, there are still companies that commit fraud in financial statements. Fraud is an unlawful act that contains elements of intent, malicious intent, fraud, concealment and abuse of trust, with the aim of taking...
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PENINGKATAN KEPUASAN KONSUMEN PADA UMKM MELALUI KOMUNIKASI PEMASARAN, KOMITMEN PENANGANAN KELUHAN DAN KUALITAS PRODUK DI KABUPATEN BANJARNEGARA
Maesaroh, Siti
; Rudianti, Walid
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 1
(2022)
The Covid-19 outbreak has an impact on the global economy, one of which is the Indonesian economy. Micro, Small and Medium Enterprises (MSMEs) are one of the sectors most affected, MSME actors feel that there is a decline in sales due to consumer dissatisfaction caused by sub-optimal marketing communications, commitment to handling complaints that have not been maximized due to constraints on social distancing and quality. product, the purpose of this study was to determine whether there is an e...
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KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN JASA TRANSPORTASI ONLINE
Maesaroh, Siti
; Kurniati, Eling Ri
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 1
(2021)
The Industrial Revolution 4.0 changes the transportation sector from conventional to digital online transportation, there are pros and cons related to the application of online motorcycle taxi transportation which is considered detrimental to base motorcycle taxis, this study aims to determine the effect of service quality, price and trust on the decision to use online transportation services in Purwokerto. This research uses quantitative research, while the type or type of associative research....
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ANALISIS KESALAHAN PLEONASME DAN KONTAMINASI PADA KARANGAN DESKRIPTIF SISWA SMA NEGERI I CEPOGO
Maesaroh, Siti
Klitika: Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia
Vol 3
, No 1
(2021)
Kesalahan Berbahasa Pleonasme dan Kontaminasi pada Karangan Deskriptif Siswa SMA Negeri 1 Cepogo. Penelitian ini bertujuan untuk menganalisis kesalahan berbahasa pada karangan deskriptif siswa SMA Negeri 1 Cepogo yang disebabkan oleh pleonasme dan kontaminasi. Jenis penelitian ini adalah deskriptif kualitatif dengan strategi tunggal terpancang. Subjek penelitiannya adalah siswa SMA Negeri 1 Cepogo, sedangkan objek penelitiannya kesalahan karena pleonasme dan kontaminasi pada karangan deskriptif ...
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PENERAPAN ACTIVITY BASED COSTING DALAM PENENTUAN TARIF JASA RAWAT INAP DI RUMAH SAKIT UMUM DAERAH HJ. ANNA LASMANAH KABUPATEN BANJARNEGARA
Ainiyah, Ghonimah Zumroatun
; Maesaroh, Siti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 15
, No 2
(2020)
The phenomenon of the Hj. Anna Lasmanah Banjarnegara is less able to provide proper and accurate information for management, which can affect the profitability of the hospital. The objectives of this study: 1) describe the cost calculations used to determine inpatient service rates in 2019, 2) analysis cost calculations using an activity based costing system in determining the rates for inpatient services at Hj. Anna Lasmanah HospitalThe focus of this research is to calculate the cost of inpatie...
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