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Pengaruh Citra Merek, Desain Produk, dan Harga Terhadap Keputusan Pembelian Produk Bata di Kota Bima
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
The intense competition in the footwear industry requires companies to adopt effective marketing strategies to influence consumer purchasing decisions. This study aims to analyze the effect of brand image, product design, and price on consumer purchasing decisions for Bata products in Bima City. A quantitative approach was applied, with a sample of 96 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests, m...
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Pemilihan Dosen Pembimbing Berdasarkan Judul Skripsi Mahasiswa menggunakan Metode Cosine Similarity
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
The process of selecting a thesis advisor that aligns the thesis topic with the advisor's area of expertise will greatly assist in the thesis preparation process for students. However, in reality, the process of determining the thesis advisor is often not based on the advisor's area of expertise. The process of determining the thesis advisor is often done manually and inefficiently, which can lead to a mismatch between the advisor's area of expertise and the student's thesis topic. From this pro...
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Implementasi Digitalisasi Pemasaran Dan Pelatihan Packaging Dalam Peningkatan Daya Saing Ekonomi Kreatif Produk D & R Snack
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
UMKM pada industri kreatif berkembang begitu pesat, tingkat literasi sangat berpengaruh terhadap tingkat pemahaman dan wawasan seseorang sehingga dapat berdampak positif dalam perkembangan ekonomi dan lingkungan tidak terkecuali pada UMKM D&R Snack. Permasalahan utama pada usaha UMKM D&R Snack adalah kurangnya pemahaman tentang digitalisasi pemasaran serta minimnya kemampuan dalam membuat packaging yang menarik calon konsumen sehingga barang yang di jual cenderung memiliki tampilan yang...
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Pelatihan Pembuatan Kosmetik Moisturizing Lipcream Sebagai Upaya Peningkatan Keterampilan Dan Kewirausahaan Bagi Siswa – Siswi Di Slb Huntap Palu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Kegiatan pengabdian kepada masyarakat berupa Pelatihan Pembuatan Kosmetik Moisturizing Lipcream sebagai Upaya Peningkatan Keterampilan dan Kewirausahaan bagi Siswa/i di SLB Huntap Palu telah dilaksanakan pada 5 Agustus 2025, dengan melibatkan guru-guru SLB Huntap Palu sebagai peserta. Program ini bertujuan untuk meningkatkan kompetensi guru agar mampu mengajarkan keterampilan pembuatan lipcream kepada siswa, sehingga mereka memperoleh bekal keterampilan praktis sekaligus peluang berwirausaha. Me...
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Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression...
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Pengaruh Shopee Live dan Fitur Spay Later terhadap Perilaku Konsumtif Remaja
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study aims to analyze the effect of Shopee Live and Shopee PayLater on the consumptive behavior of teenagers in Bandung. A quantitative approach was employed using a survey method with 75 respondents aged 13–24 years who had experience with both features. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression with the aid of SPSS version 26. Validity and reliability tests confirmed that all questionnaire items were valid and reliabl...
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Pengaruh Celebrity Endorse dan Brand Image Terhadap Minat Beli Konsumen Kaloka Café
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the influence of celebrity endorsement and brand image on consumer purchase intention at Kaloka Café in Bima Regency, Indonesia. The research employed a quantitative approach with an associative design. A total of 96 respondents were selected using accidental sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The findings reveal tha...
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Pengembangan Website Sebagai Sarana Edukasi dan Promosi Tari Topeng Ireng di Desa Ngaru-Aru, Kecamatan Banyudoono, Kabupaten Boyolali: Digitalisasi Kebudayaan
Candrakristawan, Wisnu Aditya
; Noventari, Widya
; Setyaningsih, Nunung
; Utama, Annisa Eka
; Famelia, Alina Azka
; Prayoga, Silas Akwila
; Fiorenza, Danella
; Novitasari, Emilia
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Era digital membawa tantangan sekaligus peluang dalam pelestarian budaya lokal. Desa Ngaru-Aru, yang kaya akan warisan budaya seperti Tari Topeng Ireng, menghadapi kendala dalam promosi budaya akibat kurangnya dokumentasi dan media digital yang representatif. Program pengabdian masyarakat ini bertujuan mengembangkan website bundaru.com sebagai media edukasi dan promosi seni budaya lokal. Metode yang digunakan meliputi observasi partisipatif, wawancara, dokumentasi, dan FGD dengan pihak-pihak yan...
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Pengaruh Marked Value Added (MVA), Price Book Value (PBV), dan Total Asset Turnover (TATO) Terhadap Harga Saham Pada Perusahaan Subsektor Telekomunikasi Yang Terdaftar di BEI
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of Market Value Added (MVA), Price Book Value (PBV), and Total Asset Turnover (TATO) on stock prices of telecommunication subsector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. The research employed a quantitative approach using multiple linear regression analysis. The sample consisted of three companies, PT Telkom Indonesia Tbk, PT Indosat Tbk, and PT XL Axiata Tbk, selected through purposive sampling. The results show...
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Improving Digital Literacy and Indonesian Language for the Indonesian Community in Malaysia
Enik Rahayu
; Hendrajaya Hendrajaya
; C. Susmono Widagdo
; Henry Yuliamir
; Nicolas Kevin Sulityawardhana
; Anisa Eka Khatarina
An International Journal Tourism and Community Review
Vol 2
, No 3
(2025)
This study focuses on improving digital literacy and formal Indonesian language proficiency among the Indonesian diaspora community in Kampung Baru, Kuala Lumpur, Malaysia. The community faces challenges in adapting to digital technology and maintaining linguistic and cultural identity, which limits their socio-economic participation and engagement in community activities. The objective of this research is to develop and implement a community-based program that enhances digital skills while prom...
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