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Analisis Social Media Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always ha...
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The Relationship between Digital Marketing and Outpatient Visit Interest at Elang Medika Corpora Pulomas Hospital in 2024
Jurnal Kesehatan
Vol 17
, No 3
(2024)
Pendahuluan: Kemajuan teknologi, terutama dalam digital marketing, telah mempengaruhi sektor kesehatan secara signifikan. Rumah Sakit menghadapi tantangan seperti persaingan dan lokasi kurang strategis dalam mempromosikan layanannya. Digital marketing menjadi solusi efektif untuk memperluas jangkauan pasar dan meningkatkan minat kunjungan pasien. Penelitian ini bertujuan untuk mengevaluasi hubungan antara pemasaran digital dan minat kunjungan pasien rawat jalan di Rumah Sakit Elang Medika Corpor...
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Pemberdayaan Keluarga dan Penanganan Stunting Melalui Edukasi Gizi dan Pemberian Makan Tambahan (PMT) di Muktiharjo Kidul
Jurnal Suara Pengabdian 45
Vol 3
, No 4
(2024)
Stunting adalah masalah kesehatan global yang memengaruhi perkembangan fisik dan kognitif anak akibat kekurangan gizi kronis, terutama dalam 1000 hari pertama kehidupan. Di Indonesia, angka stunting pada tahun 2021 mencapai 24,4%, dengan target menurunkannya menjadi 14% pada tahun 2024. Di Kelurahan Muktiharjo Kidul, Kecamatan Pendurungan, Kota Semarang, stunting masih menjadi masalah akibat faktor ekonomi, pendidikan, dan lingkungan. Untuk mengatasi hal ini, KKN UIN Walisongo Semarang Pos...
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The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant...
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Pengaruh Pemberian Slimber Ice terhadap Intensitas Rasa Haus Pasien Gagal Ginjal Kronik yang Menjalani Hemodialisa di RS Santa Elisabeth Medan Tahun 2024
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 3
(2024)
Chronic kidney failure patients experience excess fluid, so fluid restrictions are needed. Fluid restrictions in hemodialysis patients cause dry mouth. The dry mouth experienced by the patient can cause high thirst, high thirst can cause non-compliance with a fluid restricted diet. As a result of limiting fluid intake carried out ini hemodialysis patients, it results in a feeling of thirst which causes the patient to have the desire to drink. The aim of this study is to determine the effec...
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Implementasi Business Intelligence untuk menganalisis Perkembangan Akademik Mahasiswa di Program Studi Sistem Informasi UNISNU Jepara
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 2
(2024)
This research aims to build a Business Intelligence (BI)-based academic monitoring system in the Unisnu Jepara Information Systems Study Program to improve the efficiency and quality of decision making. The method used involves analyzing student academic data with the help of Microsoft Power BI for data processing. Data is taken from the Academic Information System (SIAKAD) and processed to produce visualizations in the form of informative dashboards. The research results show visualization of a...
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Implementasi Manajemen Perubahan Dalam Pembangunan Zona Integritas Wilayah Bebas Dari Korupsi (ZIWBK) di KPP PMB: Implementasi Manajemen Perubahan Dalam Pembangunan Zona Integritas Wilayah Bebas Dari Korupsi (ZIWBK) di KPP PMB
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
In a change towards what is desired, change management is needed to provide stimulus and also a supervisory and control function in each change process. In this case study, KPP PMB succeeded in carrying out development and obtaining the ZIWBK predicate through three change management implementation processes. The first stage, namely Re-freezing, at this stage it is hoped that all stakeholders will be aware of the need for change, on the basis of which they are required to form an organizational...
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Efektivitas Penggunaan E-Learning dalam Pembelajaran Akuntansi di SMK Tulungagung
Muh Ibnu Sholeh
; Mohamed Ramadan Abd Allah Mohamed
; Mimin Mintarsih
; Siti Fatinnah binti Ab Rahman
; Sokip
; Asrop Syafi’I
; Sahri
; Nur ‘Azah
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 2
, No 2
(2024)
This study aims to evaluate the effectiveness of using e-learning in accounting education at SMK Tulungagung. The research method employed is qualitative, utilising in-depth interview techniques with teachers and students to collect data on experiences and challenges in implementing e-learning. The findings indicate that e-learning provides beneficial flexibility in time and place, especially during the pandemic. However, there are obstacles in understanding complex accounting concepts and techn...
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Pelatihan Penulisan Karya Ilmiah dan Tata Cara Submit ke Jurnal Nasional Terakreditasi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 3
(2024)
Nowadays, the demands in education to publish scientific papers are increasing. However, some students still do not understand how to publish scientific papers in accredited national journals. This community service activity was carried out to equip final-year students to compile scientific papers that meet national standards. The method used in implementing this activity is the lecture and practice method. The presenter first explained the technique of writing scientific papers to the participa...
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Analisis Makna Dakwah Film Pendek "Hijab dari Masa Depan" di Channel YouTube Film Maker Muslim
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 10
, No 2
(2024)
Da'wah is the activity of spreading religious teachings or messages with the aim of providing understanding and inviting people to do good deeds. In this digital era, the use of visual media is the most effective choice in conveying da'wah. YouTube, as a platform that is currently popular, has become a means for spreading religious messages. Optimal use of the convenience and popularity of YouTube can be done through creating and broadcasting Islamic-based educational content, including films wi...
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