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Adaptasi Cerdas: Hubungan Investasi Digital, Kualitas Layanan, dan Peningkatan Pendapatan Hotel
Abdul Jabbar, Umar
; Septa Intiar
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 4
, No 4
(2025)
The hospitality sector faces major challenges, including fierce competition, low occupancy rates, and high operating costs, especially post-COVID-19 pandemic. This article examines how adaptation strategies, particularly through digital investments, affect customer satisfaction and hotel occupancy rates. This study uses a mixed method approach, combining quantitative and qualitative methods. Qualitative data was collected through in-depth interviews with managers, staff, and guests at five hotel...
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Hotels and Tourism : Case Study of Kingston Hotel in Chow Kit, Malaysia
Septa Intiar
; Ahmad Mansur
; Umar Abdul Jabbar
An International Journal Tourism and Community Review
Vol 2
, No 3
(2025)
This study aims to analyze the effect of service quality on customer satisfaction in the retail sector. The background of this study stems from the importance of service quality in improving customer satisfaction, which ultimately influences loyalty and purchasing decisions. In an increasingly competitive retail environment, customer satisfaction plays a pivotal role in shaping consumer behavior. The method used in this study is a survey with a quantitative approach, where data is collected thro...
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