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Pengaruh Komunikasi Pemasaran Online, Konten Marketing, dan Brand Engagement terhadap Loyalitas Merek pada TikTok Shop: Studi Kasus Shiyu Shopeu
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Perkembangan media sosial telah mengubah strategi pemasaran digital secara signifikan, dengan TikTok Shop menjadi salah satu kanal e-commerce yang berkembang pesat untuk memperkuat keterlibatan merek dan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran online, konten marketing, dan brand engagement terhadap loyalitas merek pada platform TikTok Shop dengan studi kasus merek lokal Shiyu Shopeu. Pendekatan penelitian bersifat kuantitatif dengan desain su...
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Pengaruh Penggunaan QRIS dan Gaya Hidup Konsumtif Terhadap Minat Menabung Gen Z di Kota Bandung
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
The advancement of digital technology has transformed financial transaction patterns, particularly through the adoption of the Quick Response Code Indonesian Standard (QRIS). This study aims to examine the effect of QRIS usage and consumptive lifestyle on the saving interest of Generation Z in Bandung City. This research employed a quantitative approach with a survey method. Data were collected from 75 Generation Z respondents who use QRIS, obtained through online questionnaires. Multiple linear...
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Peningkatan Kompetensi Menulis Bagi Mahasiswa Politeknik Yakpermas Banyumas Melalui Pelatihan Penulisan Artikel Ilmiah
Inayah, Mazidah Noer
; Budiarti, Suci Indah
; Widyayanti, Oksita Asri
; Nurcahyanti, Khusnul Khotimah Arum
; Rahmansyah, Ilham
; Alifah, Assha Luthfianie
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Menulis artikel ilmiah seringkali menjadi tantangan tersendiri bagi mahasiswa. Beberapa kesulitan yang dihadapi mahasiswa dalam menulis diantaranya membuat parafrase kalimat, menyajikan dan menjelaskan data hasil penelitian, terbatasnya referensi, hingga rendahnya motivasi dalam menulis. Oleh karena itu, diperlukan kegiatan pelatihan penulisan artikel ilmiah bagi mahasiswa dengan tujuan memberikan pengetahuan dan pemahaman (edukasi) serta melatih keterampilan menulis artikel ilmiah dengan baik...
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Pemanfaatan Minyak Jelantah Menjadi Lilin Aromaterapi sebagai Upaya Pengelolaan Limbah dan Pemberdayaan Ekonomi Masyarakat
Zuhro, Nurul Shofiatin
; Azhari, Muhammad Asshiddiqi
; Rovidhoh, Ana
; Petrik, Shela
; Izzatadiini, Arini
; Cahyono, Moch. Rizki Nur Hidayat
; Rachmatullah, Alya Zahirah
; Labibah, Sajiya
; Azizzah, Sabrina Ghina
; Lestari, Cica Aisyah
; Agustin, Syifa Frida
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
Used cooking oil is a household waste that may pollute the environment and harm human health if disposed of or reused improperly. This community service program aimed to provide a waste management solution while enhancing the community’s economic skills through training on producing aromatherapy candles from used cooking oil. The implementation method included awareness sessions on the hazards of used cooking oil, technical training using a learning by doing approach, and assistance in productio...
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The Aesthetics of TikTok Content in Enhancing Tourists’ Intention to Visit Labuan Bajo
An International Journal Tourism and Community Review
Vol 2
, No 3
(2025)
The phenomenon of TikTok content aesthetics has emerged as a new strategy in tourism promotion, including in Labuan Bajo. However, not all content produced has appealing aesthetic quality. Many videos still appear monotonous, lack creativity, or fail to highlight local uniqueness. As a result, some content falls short in building a strong destination image and instead gets lost in the increasingly saturated digital content competition. This research aims to examine in depth how the aesthetics of...
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Pengaruh Influencer Marketing, Brand Image dan Cita Rasa Terhadap Keputusan Pembelian Pada Sate Bu Jumangin Kediri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study discusses the influence of influencer marketing, brand image, and taste on purchasing decisions at Sate Bu Jumangin Kediri. The method used in this study is quantitative. The sample was obtained using the purposive sampling technique, with a total of 100 respondents. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination (r2), t-test, and F-test. The results of the...
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Development of Audiovisual Media as an Informational Tool for the Prevention of Anemia in Pregnant Women at Sangkrah and Gilingan Community Health Centers
Jurnal Kesehatan
Vol 18
, No 2
(2025)
Pendahuluan: Anemia selama kehamilan masih menjadi masalah prioritas kesehatan masyarakat, termasuk di Kota Surakarta. Oleh karena itu, diperlukan media promosi kesehatan untuk meningkatkan perilaku pencegahan anemia pada ibu hamil di wilayah tersebut. Penelitian ini bertujuan untuk mengembangkan dan menguji media audiovisual sebagai alat promosi kesehatan bagi ibu hamil di Puskesmas Sangkrah dan Puskesmas Gilingan. Metode: Penelitian ini menggunakan metode Research and Development (R&D) yan...
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Family Support and Elderly Participation in Posbindu Activities: A Cross-Sectional Study at Urug Public Health Center, Tasikmalaya
Gaster
Vol 23
, No 2
(2025)
Background: Indonesia is entering an aging population phase, in line with the global increase in the number of older adults. The World Health Organization (WHO) reports that more than 700 million people are aged 65 years and over worldwide, a figure projected to rise sharply by 2050. In response, the Indonesian government established the Integrated Development Post (Posbindu) to promote early detection, monitoring, and prevention of non-communicable diseases among the elderly. Objective: This st...
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Exploring Biochar Briquettes from Biomass Waste for Sustainable Energy
Heriyanti, Andhina Putri
; Bakri, Sitty Nur Syafa
; Jabbar, Abdul
; Kholil, Putri Alifa
; Amelia, Rizki Nor
; Savitri, Erna Noor
; Rifaatunnisa
; Siti Herlina Dewi
; Habil Sultan
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 3
(2025)
The increasing demand for renewable energy necessitates sustainable alternatives such as biochar briquettes derived from agricultural waste. This study aims to optimize the production process and evaluate the physical, mechanical, and combustion properties of biochar briquettes made from corn residues, rice husks, and coconut shells. The methodology includes biomass carbonization, binder ratio optimization, and systematic testing of key quality parameters such as moisture content, density, ash c...
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Urban Expansion, Climate Vulnerability, and Transportation Resilience: Insights for Sustainable Development
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 3
(2025)
Climate change poses a significant threat to transportation infrastructure, particularly in rapidly urbanizing regions like Bumi Serpong Damai (BSD) City, Indonesia, which faces increased risks of flooding and the urban heat island (UHI) phenomenon. However, limited research has assessed the combined impacts of climate and land use changes on infrastructure resilience. This study addresses this gap by integrating remote sensing analysis, climatological data, field observations, and stakeholder i...
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