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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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OPINI PUBLIK BERDASARKAN TEORI AGENDA SETTING PADA PROSESPERENCANAAN PEMINDAHAN IKN
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
Pemerintah merencanakan pemindahan ibu kota negara (IKN) ke Kalimantan Timur, yang telah disepakati oleh DPR RI pada awal 2022. Meskipun terdapat lebih dari enam pertimbangan utama, alasan ini belum cukup untuk menggerakkan IKN dari DKI Jakarta ke Kalimantan Timur. Penelitian ini mengevaluasi kebijakan publik terkait pemindahan IKN menggunakan pendekatan deskriptif kualitatif, menganalisis substansi dan implementasi kebijakan, serta meneliti tanggapan para pemangku kepentingan. Proses ini menyor...
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Persepsi Kemudahan Penggunaan, Keamanan dan Kepercayaan sebagai Determinan Minat Penggunaan E-Wallet OVO
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 responden...
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Optimalisasi Pengendalian Aktiva Tetap untuk Meningkatkan Efektivitas Manajemen Aset Menggunakan Metode Straight Line dan Fuzzy ELECTRE
sunyanti, Sunyanti
; Nasarudin, Nasarudin
; Salim, Salim
; Sarimuddin, Sarimuddin
; Yanti, Yanti
; Rusba, Komeyni
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 1
(2025)
This study aims to optimize fixed asset control to improve the effectiveness of asset management using the Straight Line and Fuzzy ELECTRE methods. The Straight Line method is applied to calculate fixed asset depreciation constantly and in real time, making it very easy to predict and budget depreciation costs. Meanwhile, the Fuzzy ELECTRE method is used to evaluate several asset management alternatives based on criteria such as asset age, residual value, and level of asset damage. Through this...
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Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo
Pradana, Anditya Gilang Rizky
; Pranata, Muhammad Fariz Yoga
; Wijayanti, Bela Tri
; Nurhidayati, Febry
; Adillah, Aulia
; Suprihatin, Dewi Nawang
; Suryadi, Didik
; Hantari, Dimar
; Seto, Rehino Yanu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural culti...
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PENINGKATAN LITERASI KESEHATAN MENGENAI GERAKAN MASYARAKAT HIDUP SEHAT (GERMAS) MELALUI INOVASI DONGENG BAHAGIA DI KECAMATAN KELAKAR KABUPATEN MUARA ENIM
Siti Halimatul Munawarah
; Misnaniarti
; Asmaripa Ainy
; Haerawati Idris
; Rizma Adlia Syakurah
; Iwan Stia Budi
; Dian Safriantini
; Rudy Chendra
; Indah Fasha Palingga
; Alvera Noviyan
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
Currently, Indonesia is facing a triple burden problem, namely the incidence of infectious diseases, increasing cases of non-communicable diseases, and the re-emergence of types of diseases that should have been successfully overcome. It is called the Healthy Living Community Movement (GERMAS) so that everyone is aware, willing, and able to behave healthily. It is essential to introduce school-age children as one of the strategic target groups in developing healthy living behavior from an early...
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SIMULASI KEBAKARAN RUMAH TANGGA DI WILAYAH DI WILAYAH SAMAAN SUDIROPRAJAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
The Surakarta City Fire Department recorded fire incidents that occurred in 2023 reaching 132 incidents in the city and 125 incidents outside the city. As a result, residential locations become denser and denser, thereby increasing the risk of fire. The impacts of fire include loss of life, physical damage to buildings, loss of property and economic loss and environmental damage. Increasing understanding and skills regarding fire management can reduce the impact caused by fire. The target and ou...
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Implementasi Pendekatan Etno-STEM Materi Sistem Koloid Untuk Mengembangkan Berpikir Kreatif Peserta Didik Sekolah Menengah Atas
Jurnal Inovasi Pendidikan Sains (JIPS)
Vol 6
, No 1
(2025)
Pembelajaran Etno-STEM membantu peserta didik menguasai ilmu pengetahuan dan teknologi dan memahami budaya-budaya setempat. Tujuan penelitian ini adalah untuk mengetahui implementasi pendekatan Etno-STEM; untuk mengetahui kemampuan berpikir kreatif peserta didik; untuk mengetahui hasil belajar peserta didik setelah mengimplementasikan pendekatan Etno-STEM pada proses pembelajaran materi sistem koloid. Sampel dalam penelitian ini adalah peserta didik XI IPA SMA Seminari St. Rafael Oepoi Kupang ya...
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A Multilevel Digital Image Thresholding Technique Based on an Enhanced Firefly Algorithm with Neighborhood Attraction
Suleiman, Abdulkarim Bashir
; Donfack, Kana Armand Florentin
; Muhammad, Abdulkarim
; Haruna, Muhammad Jumare
Journal of Computing Theories and Applications
Vol 2
, No 4
(2025)
Digital image segmentation is essential in image processing, influencing the accuracy of higher-level tasks. Thresholding is widely used, yet identifying optimal threshold values remains challenging. The Firefly Algorithm with Neighbourhood Attraction (FaNA), a metaheuristic approach, is efficient for color image thresholding but underperforms on grayscale images due to suboptimal thresholds. To overcome this, an enhanced version (eFaNA) was developed by integrating a chaotic tent map for popula...
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APPLICATION OF TECHNOLOGY IN ORGANIC FERTILIZER PROCESSING IN SAMBI VILLAGE, SRAGEN REGENCY
Prasetyo, Ari
; Akbar, Hammar Ilham
; Rovianto, Eki
; Pramudi, Ganjar
; Harsito, Catur
; Muslim, Riyadi
; Adika, Dimas
Abdi Masya
Vol 6
, No 1
(2025)
The livestock waste in Sambi village has not been utilized for organic fertilizer. In fact, the number of livestock farmers is increasing every year, which has an impact on increasing waste. The purpose of this activity is to provide training and practice in making solid organic fertilizer from livestock waste in Sambi Village, Sambirejo District, Sragen Regency. Organic fertilizer is a form of fertilizer that comes from organic materials, such as animal waste, rotting plant residues, and other...
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