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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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Strategi Layanan Klasikal Sebagai Usaha Peningkatan Kontrol Emosi Peserta Didik
Jurnal Psikoedukasia
Vol 1
, No 2
(2025)
During the pandemic, the face of education in Indonesia changed a lot, the digitalization of the world of education began to develop, online learning from e-learning made students dependent on mobile phones and started to get addicted to online games. Control of students' emotions due to playing online games is carried over to school, students express their emotions when surprised, angry or when happy with slank sentences. To find out whether the classical guidance given by counselors in control...
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Pelatihan Pembuatan Pupuk Organik Dari Limbah Rumah Tangga Bagi Kelompok Wanita Tani Gendis Ayu Jahe
Jurnal Pengabdian Teknologi Tepat Guna
Vol 6
, No 3
(2025)
Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan KWT Gendis Ayu Jahe dalam mengolah limbah rumah tangga menjadi pupuk organik yang dapat dimanfaatkan dalam budidaya jahe merah. Pupuk organik yang dibuat berasal dari limbah rumah tangga dan limbah sampingan hasil pengolahan jahe merah. Pelaksanaan kegiatan meliputi sosialisasi, pelatihan dan penerapan teknologi, serta pendampingan dan evaluasi. Kegiatan ini mampu meningkatkan pemahaman dan keterampi...
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AI-Enabled CTAS and Digital Tax-Fraud Detection: A PLS-SEM Study in Indonesia
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 4
(2025)
This study investigates the factors determining digital tax fraud based on the New Fraud Star Theory, with great emphasis on the moderating role of AI-empowered CTAS. Data were collected from 107 corporate taxpayers in Indonesia through a structured survey and analyzed using Partial Least Squares Structural Equation Modeling. The results indicated that System Pressure, Technological Capability, and External Digital Pressure significantly heightened fraud attempts, while Digital Opportunity, AI R...
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Product Design Training with Solidworks in the Effort of Student Independence at SMK 5 Surakarta
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 2
(2025)
Surakarta 5 Vocational High School was an educational institution committed to improving students' digital skills and adapting to technological developments. In response to the needs and problems faced, this community service activity aims to organize product design training using SolidWorks software for students. This activity was expected to equip students with digital skills that were relevant to the industrial world, while fostering an entrepreneurial spirit. The training method includes del...
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Pengaruh Kompensasi Finansial, Kepuasan Kerja Dan Work-Life Balance Terhadap Loyalitas Karyawan Generasi Z
Dedi Muhammad Siddiq
; Hayundai Aulia
; Dwi Ratnasari
; Puspita Putri Febriyani
; Dedi Muhammad Siddiq
; Hayundai Aulia
; Dwi Ratnasari
; Puspita Putri Febriyani
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini dimaksudkan untuk mengkaji pengaruh kompensasi finansial, kepuasan kerja, dan work-life balance terhadap loyalitas karyawan yang berasal dari Generasi Z. Latar belakang dari penelitian ini didasari oleh meningkatnya tingkat mobilitas kerja pada kelompok Generasi Z, yang menciptakan tatantangan sendiri bagi perusahaan dalam mempertahankan tenaga kerja muda yang memiliki potensi tinggi. Penelitian ini menerapkan pendekatan kuantitatif dengan menggunakan metode survei yang melibatkan...
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“Demata 2.0”: An On-Device AI Assistive Technology for the Visually Impaired Integrating YOLOv10 and OCR
Abadi, Reza Febri
; Pratama, Toni Yudha
; Asmiati, Neti
; Devi, Ade Anggraini Kartika
; Yuwono, Joko
; Dwi Setia Permana
; Bahrudin, Febrian Alwan
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 4
(2025)
Accessibility to printed materials and independent recognition of the environment remain key challenges for students with visual impairments. To address this issue, this study introduces Demata 2.0, a fully offline on device multimodal AI system. The system integrates Google ML Kit for Optical Character Recognition (OCR) and the YOLOv10 model via TensorFlow Lite for object detection. A mathematical distance algorithm in the RGB color space enables color identification. Evaluation showed that obj...
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Hubungan Antara Intensitas Penggunaan Game Online: Mobile Legends dan Perilaku Konsumtif Pada Mahasiswa Universitas PGRI Ronggolawe Tuban
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the relationship between the intensity of playing the online game Mobile Legends and the consumptive behavior of university students at Universitas PGRI Ronggolawe Tuban. The research was motivated by the growing phenomenon of digital consumption among students, particularly through virtual item purchases via microtransactions. A quantitative correlational approach was employed, using purposive sampling involving 40 active student players of Mobile Legends. Research in...
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Pengaruh Pengumuman Dividen, Ukuran Perusahaan Terhadap Harga Saham dengan Kebijakan Dividen Sebagai Moderasi
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study aims to analyze the effect of cum and ex-dividend dates and company size on stock prices using the Dividend Payout Ratio (DPR) as a moderating variable. This study uses multiple linear regression analysis with moderating variables on companies listed on the Indonesia Stock Exchange. This research is based on signaling theory, which states that dividend information can serve as a signal for investors in making investment decisions. The results of the study indicate that all independent...
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Regulasi Emosi Pada Siswa Kelas X Ditinjau Dari Jenis kelamin
EMPATI : Jurnal Bimbingan dan Konseling
Vol 12
, No 2
(2025)
Penelitian di latarbelakangi oleh fenomena ketidakstabilan regulasi emosi pada siswa kelas X SMAN 104 Jakarta, yang terlihat dari respons emosional berlebihan dan kesulitan dalam kerja kelompok. Penelitian ini bertujuan mengidentifikasi bentuk regulasi emosi siswa kelas X di SMAN 104 Jakarta. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Populasi yang menjadi fokus penelitian adalah seluruh siswa kelas X di SMAN 104 Jakarta yang berjumlah 283 responden. Dari sampel...
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