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Strategi Pemasaran Digital dalam Pengembangan Bisnis UMKM
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
In the rapidly developing digital era, technology provides opportunities and challenges for society, especially in the economic and business sectors. This study aims to review digital marketing strategies that can help the development of Micro, Small, and Medium Enterprises (MSMEs). Using qualitative research methods and literature studies, this study found that digital marketing allows MSMEs to expand market share, attract customers, and build closer relationships with consumers. Digital market...
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DESIGN AND BUILD AN IOT-BASED OXYGEN CONCENTRATION MEASURING DEVICE (O2) MICROCONTROLLER ESP32 ON BENNETT 840 PURITAN VENTILATOR
MEDIKA TRADA : Jurnal Teknik Elektomedik Polbitrada
Vol 5
, No 2
(2024)
IoT systems allow users to monitor and control devices remotely using a smartphone or other device connected to the internet. IoT systems can help improve efficiency, effectiveness, and security in a variety of applications. One of the uses of IoT systems in the field of Health is to combine IoT devices with medical sensors. This research integrates Internet of Things (IoT) technology with oom202 sensor to detect and regulate oxygen (O2) concentration in Puritan Bennett 840 ventilator, especiall...
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Pembuatan Busana Excotic Dramatic dengan Bahan Batik Lereng, Santung dan Anyaman Kulit Sintetis
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 2
(2024)
Exotic Dramatic fashion, this fashion reflects a person's gentle personality, as well as a firm and strong side in some situations. Exotic dramatic clothing can be worn on formal or non-formal occasions. The problem that will be discussed is how the process of making exotic dramatic clothing with slope batik, santung and synthetic leather webbing. While the benefits can be to know the manufacture of exotic dramatic clothing with slope batik, santung and synthetic leather webbing. The method used...
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Pengaruh Platfrom E-Commerce Terhadap Perilaku Konsumen Gen-Z: Studi Kasus Prodi Ekonomi Universitas Nurul Jadid
Deddy Junaedi
; Fadhillatus Sholihah
; Dini Fitriani Ali
; Dita Wulandari Agustin
; Dia Auliatur Rohmah
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
With a case study focus on students of the Economics Study Program at Nurul Jadid University, this research seeks to examine how e-commerce platforms influence the purchasing habits of Generation Z. As digital natives, Generation Z is highly influenced by digital technology, including e-commerce platforms, which influence their consumption habits and purchasing choices. This research combines research data from secondary sources, such as literature, with qualitative methodologies study. This stu...
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Peran Media Sosial dalam Mendukung Inovasi dan Digitalisasi UMKM
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
Social media plays an important role in supporting innovation and digitalization of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This research aims to understand how social media affects the growth of MSMEs through marketing strategies and interactions with consumers. The method used is qualitative analysis on several case studies of MSMEs that successfully use social media. The results show that social media increases product visibility and allows MSMEs to interact directly with cu...
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INTERGENERATIONAL FOOD TABOO: EXPLORATION THE FORMATION OF SELF-EFFICACY IN MOTHERS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-efficacy presents high confidence in achieving goals, including those who are pregnant. On the other hand, there is a food taboo phenomenon that is believed by people across generations in various regions including on the coast amidst the acceleration of information. This phenomenon is by carrying out food taboos that are believed to affect health. On the other hand, these taboos risk a person lacking nutritious food. Where other risks are the health of the fetus and child in the future and...
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Peran Pemberdayaan Kesejahteraan Keluarga (PKK) dalam Upaya Pencegahan Penyalahgunaan Wewenang
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol 3
, No 3
(2024)
PKK organization, comprised of women (wives as husbands' companions), plays a strategic role in household management, including influencing the behavior of their husbands. The objective of this writing is to analyze the role of PKK members in preventing the abuse of power by husbands. A qualitative approach with a descriptive-analytic method is capable of integrating the theory of the welfare state and the concept of abuse of power in public services. The method used in this community service is...
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ANALISIS PENGENDALIAN PERSEDIAAN MENGGUNAKAN METODE FORECASTING DAN EOQ: Studi Kasus: UMKM Keripik Silada Gurih di Cikalongwetan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 6
, No 2
(2024)
This research aims to analyze inventory control at UMKM Keripik Silada Gurih using forecasting and Economic Order Quantity (EOQ) methods. The research method employed is a quantitative method with a descriptive approach, using numerial data to analyze to the total minimum inventory costs. The result indicate that the 3-month Moving Average forcasting accuracy and reducing total inventory costs. The EOQ method also shows potential for optimizing order quantity and frequency, with the calculation...
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2 Sitasi
PENERAPAN TEKNOLOGI TEPAT GUNA UNTUK MENINGKATKAN KAPASITAS PRODUKSI KUE TRADISIONAL PADA UMKM DI DESA METESEH
Kholis, Nur
; Bondan Respati, Sri Mulyo
; Mustagfirin, Mustagfirin
; Prasetyo, Sandif
; Sarwono, Edi
Abdi Masya
Vol 5
, No 2
(2024)
Applying appropriate technology is one solution to increase efficiency and production capacity in micro, small, and medium enterprises (MSMEs). This community service aims to apply appropriate technology, such as a cassava pulp squeezer, to increase the production capacity of traditional cakes in UMKM in Meteseh Village. Cassava is the main raw material in making traditional cakes, but the manual process of squeezing cassava pulp often takes time and effort, and produces limited production. By u...
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Peran Financial Self-Efficacy dan Gaya Hidup Hedonisme terhdap Perilaku Pengelolaan KeuanganMasyarakat Purwokerto
Widiastuti, Ekaningtyas
; (SINTA ID : 6152351, Universitas Jenderal Soedirman)
; Nawarini, Alisa Tri
; Universitas Jenderal Soedirman
; Simin, Simin
; Universitas Jenderal Soedirman
Probisnis
Vol 17
, No 2
(2024)
Perilaku keuangan masyarakat Indonesia yang cenderung konsumtif menimbulkan perilaku keuangan yang tidak bertanggung jawab. Faktor penentu dalam perilaku pengelolaan keuangan perlu diperhatikan agar hal-hal yang tidak diinginkan secara finansial dapat dihindari. Penelitian ini difokuskan pada Masyarakat kota Purwokerto, untuk meneliti peran financial self-efficacy dan gaya hidup hedonisme terhadap perilaku pengelolaan keuangan pada Masyarakat kota Purwokerto. Metode pengumpulan data berupa kuisi...
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