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Menampilkan 11–20 dari 38 artikel
Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The r...
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1 Sitasi
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEWAJARAN HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TOKO DOKTER KOMPUTER
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to examine the impact of service quality, brand image, and price fairness on customer satisfaction and loyalty at Dokter Komputer Store in Semarang. Using a quantitative approach, data were collected through questionnaires from 195 respondents selected via purposive sampling. The analysis, conducted using the SEM method with SmartPLS, revealed that these three factors positively and significantly influence customer satisfaction, which in turn has a direct impact on customer loyal...
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Optimalisasi Penerapan Standard Operating Procedure (SOP) dalam Meningkatkan Pelayanan Front Office Department di Four Star By Trans Hotel, Renon, Bali
DHARMA EKONOMI
Vol 32
, No 1
(2025)
This study was conducted at Four Star by Trans Hotel, Renon, Bali which discussed the Optimization of the implementation of standard operating procedures (SOP) in improving front office department services. The purpose of this study was to determine the implementation of Front Office SOPs at Four Star by Trans Hotel and how SOPs can improve service quality. Researchers used primary and secondary data to support this study. Data collection techniques used were observation, interviews and document...
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Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang
Jurnal Ilmiah Serat Acitya
Vol 14
, No 1
(2025)
Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis dat...
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Pengaruh Disiplin, Kompetensi dan Lingkungan Kerja terhadap Kinerja Pegawai di Sekretariat Kabupaten Aceh Barat Daya
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 2
(2025)
This study aims to analyze the influence of discipline, competence, and work environment on employee performance at the Southwest Aceh Regency Secretariat. The method used is quantitative with a survey approach. Data was collected through a questionnaire using the Likert scale and involved 30 respondents who were secretariat employees. Data analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results of the study show that discipline, compet...
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Manajemen Tempat Pengelolaan Sampah Terpadu (TPST) di Desa Cilongok Kabupaten Banyumas
Rahmansyah, Arif
; Pribadi, Indah Ayu Permana
; Amanda, Ariesta
; Sutikno, Chamid
; Millata, Chanifia Izza
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
Effective and sustainable waste management has become a major challenge in Cilongok Village, Cilongok District, due to the high volume of domestic waste generated by the community. This study aims to design integrated waste management facilities (TPST) as a solution to reduce environmental impacts and raise public awareness about waste management. The research employs a qualitative methodology, with data collected through observations, interviews, and documentation, and informants selected using...
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PENGARUH PRESEPSI HARGA, KUALLITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN PT. SOYO AJI PERKASA
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
In the context of increasingly tight business competition in the current era, both at the domestic and global levels, companies must have the ability to win the competition by ensuring customer satisfaction. This research aims to analyze the influence of Price Perception, Service Quality on Customer Loyalty mediated by Customer Satisfaction at PT. Soyo Aji Perkasa. This research used quantitative and purposive sampling methods, with 127 respondents. This research used questionnaire analysis and...
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MENGUNGKAPKAN PEMBELIAN IMPULSIF PENGGUNA MARKETPLACE SHOPEE: PERAN POTONGAN HARGA E-WOM DAN MOTIVASI BELANJA HEDONIS
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 4
, No 1
(2024)
This study aims to analyze the effect of Price Discount, E-WOM, Hedonic Shopping Motivation on Impulse Buying at Marketplace Shopee (Study case of Dian Nuswantoro University). The population of this research is Dian Nuswantoro University who have purchased at marketplace Shopee. Sampling technique used is questionnaire method and amounted to 100 respondents. The data analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the varia...
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Implementasi Profile Matching pada Sistem Pendukung Keputusan Seleksi Peserta Tenda Kewirausahaan
Setiawan, Aries
; Nuryanto, Imam
; Mintorini, Ery
; Hidajat, Moch. Sjamsul
; Farida, Ida
; Widjajanto, Budi
; Prasetya, Jaka
; Lewa, Andi Hallang
; Karmila, Karmila
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 2
(2024)
One of the programs from the Entrepreneurship Unit is the entrepreneurial tent participant program. In the manual assessment process, participant selection is only based on the type of entrepreneurial product that will be offered. However, this does not get maximum selection results because if the existing selection only uses one variable component and the assessment tends to contain elements that have no potential. One decision making method that has weight in its calculations is profile matchi...
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Edukasi dan Skrining Pentingnya Pemantauan Obesitas Terhadap Terjadinya Resistensi Insulin Pada Lanjut Usia
Jurnal Suara Pengabdian 45
Vol 3
, No 3
(2024)
Obesitas adalah kondisi di mana seseorang memiliki berat badan melebihi batas normal akibat penumpukan lemak berlebih dalam tubuh. Obesitas berhubungan erat dengan terjadinya resistensi insulin, yaitu suatu kondisi dimana tubuh tidak dapat memberikan respon kepada insulin secara efektif. Oleh sebab itu, edukasi dan skrining rutin pada kelompok lanjut usia dalam rangka mendeteksi dan mengelola resistensi insulin pada tahap awal merupakan hal yang sangat penting. Kegiatan pengabdian ini dilakukan...
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