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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)
Maharani, Ashifa Dila
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are...
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ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali)
Pertiwi, Devi Kurnia
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalt...
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3 Sitasi
PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez Café di Surakarta)
Rahmawati, Dita
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
This research was conducted on consumers Marakez Café in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Marakez Café consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using nonprobability sampling using purposive sampling method. In this study shows that store atmosphere and product qual...
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4 Sitasi
KAJIAN YURIDIS PELAKSANAAN PENINGKATAN HAK GUNA BANGUNAN MENJADI HAK MILIK UNTUK RUMAH TINGGAL DI KANTOR PERTANAHAN KABUPATEN SUKOHARJO
Dinamika Hukum
Vol 7
, No 1
(2020)
Conclusion. The grant of Freehold Title on Land for Residence in Sukoharjo
Regencywas finally produced. It had been suitable with the Rule of law which ruled the
implementation of of the upgrading of building right title into freehold title for
residence at the Land Agency Office ofSukoharjo Regency. The legal consequenceon
the grand had a legal evidence in the form of certificate and had a legal forcein the
constellation of agrarian law. The inhibiting factor was caused by the limitation of
per...
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TINJAUAN YURIDIS PERALIHAN HAK TANAH DESA UNTUK KEPENTINGAN UMUM (Studi Kasus Di Desa Ngringo Kecamatan Jaten Kabupaten Karanganyar)
Dinamika Hukum
Vol 6
, No 2
(2020)
The purpose of this research is to study about the implementation of the
exchange of village land for the public interest, especially in the village Ngringo,
district Karanganyar district Jaten and review of the juridical exchange of village land
for public purposes.
Background research that the transfer of rights over land in the village Ngringo
District of Jaten Karanganyar under Article 15 paragraph (1) of the Regulation of the
Minister of Home Affairs No. 4 Year 2007 on the Management of Int...
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ANALISIS PENGARUH KUALITAS LAYANAN DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
The purpose of this study was to analyze the effect of service quality and perceived value on customer satisfaction, analyze the effect of service quality, perceived value and customer satisfaction on customer loyalty, analyze customer satisfaction in mediating the effect of service quality and perceived value on customer loyalty. This research is a survey. The population is Surakarta Playground Café customers. The research sample of 100 people with purposive sampling technique. Data collection...
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PROGRAM TV BOCAH PETUALANG TEMA PEGUNUNGAN SEBAGAI PEMATIK KREATIVITAS BERKARYA ANAK SDN PETERONGAN SEMARANG
Widya Wacana: Jurnal Ilmiah
Vol 15
, No 2
(2020)
The purpose of this study was to determine the level of creativity possessed by students through the TV Program Bocah Petualang Mountain Theme as a Designer for the Creativity of Children's SD N Peterongan Semarang. This research uses a qualitative approach with a phenomenological method. Data collection in this research was carried out through observation, questionnaires, interviews and documentation. Data validity is done by triangulation of sources. The results of data research namely the hig...
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2 Sitasi
IMPLEMENTASI KEBIJAKAN KEPUTUSAN MENTERI AGAMA NOMOR 90 TAHUN 2018 TENTANG PETUNJUK PELAKSANAAN PENYELENGGARAAN PELAYANAN TERPADU KEMENTERIAN AGAMA DI KANWIL KEMENTRIAN AGAMA PROVINSI JAWA TENGAH
Public Service And Governance Journal
Vol 1
, No 2
(2020)
Kualitas pelayanan publik menekankan tiga hal yaitu berlandaskan pada nilai-nilai bersama, preferensi individu sebagai modal sosial, dan menjadi jembatan antara keinginan individu dan sosial sebagai tujuan sosial kolektif. Oleh karena itu peran besar dari penyedia layanan untuk menyediakan sistem, prosedur, mekanisme, sumberdaya manusia dan sarana prasarana untuk menjamin kualitas layanan yang terbuka, mudah, murah dan berkualitas. Tujuan penelitian ini adalah mengetahui implementasi KMA Nomor 9...
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PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are pr...
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2 Sitasi
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study was to: 1) Analyze the significance of the influence of cultural factors on purchasing decisions 2) Analyze the significance of the influence of social factors on purchasing decisions 3) Analyze the significance of the influence of personal factors on purchasing decisions 4) Analyze the significance of the influence of psychological factors on purchasing decisions 5) Analyze factors which has the most dominant influence on purchasing decisions. This research is a survey...
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6 Sitasi