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Digitalisasi UMKM sebagai Strategi Meningkatkan Daya Saing di Era Ekonomi Digital
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a crucial strategy for enhancing competitiveness in the digital economy era. This study examines the utilization of digital technology by MSMEs in Bandung City, as well as the challenges and opportunities faced during the digital transformation process. Employing a literature review approach and the Systematic Literature Review (SLR) method, this research identifies the impact of the digital economy on MSMEs, including...
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16 Sitasi
Perancangan E-CRM terhadap Loyalitas Konsumen di Rainbow Cafe
Dinamik
Vol 30
, No 2
(2025)
Berkembangnya industri kuliner di Indonesia yang pesat menuntut pengusaha untuk beradaptasi dengan cepat, terutama dalam teknologi dan pemasaran. Karena Masih terlalu banyak pengusaha yang masih mengandalkan metode pemesanan dan promosi manual, maka dari itu penerapan Customer Relationship Management (CRM) menjadi solusi yang efektif untuk menarik pelanggan baru dan mempertahankan loyalitas konsumen. Penelitian ini fokus pada penerapan CRM di Rainbow Cafe, yang bertujuan dalam memikat konsumen b...
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Pengembangan Sistem Interaksi Robotik berbasis Speech Recognition untuk Layanan Publik di Kampus
Dinamik
Vol 30
, No 2
(2025)
ABSTRACT
Information services on campus are often delayed due to reliance on staff, resulting in long queues and inefficient waiting times. This study aims to design and develop a robotic interaction system based on speech recognition and Natural Language Processing (NLP), equipped with a virtual button as an alternative activation method. The system allows users to interact with the robot using voice, while the virtual button provides an additional option for users who are more comfortable with...
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Pengembangan Label Desain Kemasan Susu Kefir Guna Peningkatan Brand Awareness Wow Suke
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, me...
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Potensi Ampas Kelapa sebagai Bahan Substitusi Brownies Cookies
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
The utilization of coconut dregs not only provides added value to brownies cookies products, but also contributes to reducing waste generated from the coconut industry. The purpose of this study was to produce brownies cookies substituted by coconut dregs with acceptable sensory characteristics and has the potential to be an interesting entrepreneurial idea. This study uses the 4D Research and Development (R&D) model which includes 4 (four) research stages including the define stage to analy...
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Design of Lecture Material Summary System Using Web-Based Artificial Intelligence
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
The world of education has undergone major changes since the advent of technology and the internet. Most students prefer new learning methods brought by technology rather than listening and writing in class which are considered outdated. The presence of technology such as Artificial Intelligence (AI) should be able to overcome the weakness of conventional learning methods and make it more interesting for students. Conventional learning activities in class such as writing and taking notes can be...
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Strategi Branding Smk Melalui Kemitraan Dengan Dunia Usaha Dan Industri (DUDI)
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
Branding strategies for Vocational High Schools (SMK) are a crucial aspect in improving their image, competitiveness and attractiveness for prospective students and the industrial world. One effective approach is through partnerships with the World of Business and Industry (DUDI). This research aims to analyze the branding strategy implemented by SMK in building a positive image through collaboration with DUDI. The method used in this research is descriptive qualitative, literature study and cas...
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Analisis Kapasitas Produksi Alat Berat Pada Pekerjaan Galian Dan Pekerjaan Lapis Pondasi Agregat Dalam Peningkatan Struktur Jalan Madupat-Camplong Kabupaten Sampang
Jurnal Teknik Sipil
Vol 18
, No 1
(2025)
The use of heavy equipment is an important factor in facilitating and accelerating the process of a job, especially on large-scale projects and limited time. Work with the use of heavy equipment aims to facilitate the work, so that the expected results can be achieved more easily in a relatively shorter time. The study uses qualitative descriptive. The source of research data was obtained from secondary data and primary data. Data collection was obtained from literature reviews, interview result...
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Pengendalian Banjir Sungai Cikeruh Sapan Kabupaten Bandung
Hartawan, I Putu
; Nur Ahmadito, Ardy
; Setyo Qhairaan, Laifhan
; Zudan , Ahmad
; Herlambang , Agil
; Arisandi, Enggar
Jurnal Teknik Sipil
Vol 18
, No 1
(2025)
Penelitian ini mengevaluasi dan membandingkan strategi pengendalian banjir di kawasan Sungai Cikeruh, Sapan, Kabupaten Bandung, yang rawan banjir akibat luapan sungai dan perubahan tata guna lahan. Analisis hidrologi menggunakan data curah hujan maksimum tahunan (2001–2023) menunjukkan bahwa distribusi Gumbel paling sesuai untuk menentukan hujan rencana. Debit puncak banjir periode ulang 20 tahun diperoleh sebesar 150 m³/s menggunakan metode Hidrograf Satuan Sintetis (SCS) yang telah dikalibrasi...
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Optimalisasi Loyalitas Anggota BMT melalui Peningkatan Kualitas Pelayanan dan Kepuasan Berbasis Prinsip Syariah (Studi pada BMT Amanah Nusa Jepara)
JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia
Vol 12
, No 1
(2025)
The issue of member loyalty has emerged as a significant challenge for Baitul Maal wat Tamwil (BMT) in preserving institutional sustainability in the face of intensifying competition in financial services and the mounting complexity of member expectations, particularly within the context of Sharia. This background underscores the significance of comprehending the factors that shape loyalty, particularly from the perspective of members as service users. The objective of this study is to examine h...
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