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Dampak Pemasaran Word of Mouth Dan Mutu Produk Terhadap Keputusan Pembelian Serta Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Makan Sate Tegar Kunduran, Blora
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
The culinary business is a business that is widely carried out by some people because it is easier and faster to be recognized, and to instill a good impression on consumers faster. The type of research used in this study is quantitative research. The analysis method used is the multiple regression analysis method. The population in this study were consumers of Sate Tegar Restaurant. The sample of this study was 200 consumers. This study in sampling using probability sampling. The sampling techn...
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Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer percept...
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2 Sitasi
Determinan Pembelian Impulsif Di Ane Thrift Store Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Abstract
The goal of this study was to look into the impact of price decreases, bonus packages, and retail displays on impulse buying. The independent factors in this study are price reduction (X1), bonus packages (X2), and in-store displays (X3), whereas the dependent variable is impulse purchase decisions (Y). The study's population included all clients who shopped at Ane Thrift Store Semarang. The study's sample size was 100 respondents, determined by purposive sampling. The research strategy...
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Pengaruh Kerjasama Tim, Keterampilan Kerja, Dan Sikap Kerja Terhadap Produktivitas Kerja (Studi Kasus Pada PT. Colombo Kudus)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Based on risearch. Found by researcersh, the company’s lack of teamwork has seen its target decrease. The target set by the company is 80.32% and there are other problems, apart from teamwork, there are also work skills and work attitudes, if they get worse it also affecs employee productivity. Therefore, how important teamwork, work skills and work attitudes are employee productivity at PT. Colombo Kudus.
This research is included in the type of Quantitative research. Quantitative research uses...
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Pengaruh Pemeriksaan Pajak, Penagihan Pajak, Sanksi Perpajakan, dan Kondisi Keuangan terhadap Kepatuhan Wajib Pajak: (Studi Kasus Pada Kantor Pelayanan Pajak Pratama Blora)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Kepatuhan wajib pajak merupakan salah satu faktor penting dalam meningkatkan penerimaan pajak yang berkontribusi pada pembiayaan negara. Pemeriksaan pajak bertujuan memastikan kebenaran dan keakuratan pelaporan pajak, sementara penagihan pajak berfungsi untuk memulihkan tunggakan pajak. Di sisi lain, sanksi perpajakan diberlakukan untuk memberikan efek jera kepada wajib pajak yang melanggar aturan, sedangkan kondisi keuangan memengaruhi kemampuan wajib pajak dalam memenuhi kewajiban pajaknya. Pe...
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PENGARUH REPUTASI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MASUK YANG DIMEDIASI OLEH KEPERCAYAAN (Studi Kasus Pada Mahasiswa FEB Angkatan 2023 Universitas PGRI Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk mengetahui pengaruh reputasi dan kualitas layanan terhadap keputusan masuk yang dimediasi oleh kepercayaan (Studi Kasus Pada Mahasiswa FEB Angkatan 2023 Universitas PGRI Semarang). Sampel yang digunakan pada penelitian ini sebanyak 194 mahasiswa yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan jenis Non- Probability sampling dengan metode purposiv...
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Pengaruh Pengembangan Diri (People Devlopment), Pelatihan Dan Penghargaan (Reward) Terhadap Motivasi yang Berdampak Pada kinerja karyawan Di Lingkungan kecamatan Tayu Pati
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of self-development, training and rewards on motivation which has an impact on employee performance in Tayu, Pati District. The data analysis method in this study uses Structural Equation Modeling (SEM) which was run on Smart PLS. Data was collected by observations and questionnaire which was distributed to 84 people. The results show that self-development does not have a positive and significant effect on employee performance, self-development does not h...
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Pengaruh Flexibel Work Arranggement, Dukungan Sosial dan Fasilitas Kerja yang Dimediasi Kesejahteraan Karyawan PT Sanfood Prima Makmur
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk menguji pengaruh Flexible Work Arrangement (FWA), dukungan sosial, dan fasilitas kerja, yang dimediasi oleh kesejahteraan karyawan, terhadap kinerja karyawan di PT Sanfood Prima Makmur. Penelitian ini didasarkan pada fenomena bahwa model kerja fleksibel dan dukungan sosial memberikan kontribusi signifikan terhadap produktivitas, tetapi masih terdapat penelitian sebelumnya yang menunjukkan hasil yang beragam (research gap). metode penelitian menggunakan pendekatan k...
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1 Sitasi
Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability...
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3 Sitasi
Inclusion in Industry : Advancing Equality for Disabled Workers in Manufacturing in Indonesia
Public Service And Governance Journal
Vol 6
, No 1
(2025)
The manufacturing industry plays a pivotal role in promoting workplace equality for employees with disabilities. This paper explores the historical context, current trends, and challenges faced by disabled workers in the manufacturing sector. Through a comprehensive literature review and empirical research, including surveys, interviews, and case studies, the study identifies significant barriers to inclusion, such as physical inaccessibility, attitudinal prejudices, and inadequate policies. It...
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