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Menampilkan 21–30 dari 359 artikel
THE INFLUENCE OF BRAND IMAGE AND BRAND LOVE ON CUSTOMER LOYALTY WITH CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE: THE INFLUENCE OF BRAND IMAGE AND BRAND LOVE ON CUSTOMER LOYALTY WITH CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE
International Journal of Management, Business and Social Sciences
Vol 4
, No 1
(2025)
This study examines the influence of brand image and brand love on customer loyalty, mediated by customer engagement, within the framework of Relationship Marketing Theory. Focusing on Jims Honey consumers in Wonosobo Regency, the research employs a quantitative method using data collected via an online survey (Google Forms) from 140 active customers selected through purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) in AMOS 24. The findings reveal that brand ima...
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Analisis Bergerak Bersama Bab III Ekspresi Diri Melalui Hobi Buku Ajar Bahasa Indonesia Kelas V SD Sesuai Standar BSNP
Rohmah, Annisa Dewi Nur
; Purwati, Panca Dewi
; Cahyani, Diyah Retno
; Salsabilah, Naurah Mutiara
; Ramadhani, Nofita
; Rasib, Septian Akhdan
JURNAL PENDIDIKAN
Vol 34
, No 2
(2025)
Buku teks pelajaran merupakan salah satu sumber belajar utama dalam pendidikan dasar yang berfungsi mendukung ketercapaian tujuan pembelajaran. Buku yang digunakan dalam proses pembelajaran harus memenuhi standar kelayakan sesuai pedoman Badan Standar Nasional Pendidikan (BSNP). Penelitian ini dilatarbelakangi oleh pentingnya evaluasi buku pelajaran agar tidak hanya memenuhi aspek isi, namun juga bahasa, penyajian, dan tampilan visual. Tujuan penelitian ini adalah untuk menganalisis kualitas isi...
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Peningkatan Pemasaran Produk pada Kelompok Wanita Tani Sri Rejeki di Desa Cabeyan Sukoharjo
Nugraheni, Ambar Yunita
; Purbasari, Heppy
; Utami, Wahyu
; Cholisoh, Zakky
; Nurwaini, Setyo
; Kusumowati, Ika Trisharyanti Dian
; Wikantyasning, Erindyah Retno
; Munawaroh, Rima
; Hanwar, Dedi
; Larasati, Arindra
; Ramdani, Tasya Eka
Abdi Geomedisains
Vol 6
, No 1
(2025)
Kelompok Wanita Tani (KWT) Sri Rejeki in Cabeyan Village, Sukoharjo, is a community of women actively engaged in plant cultivation and the production of instant herbal products such as ginger and temulawak (curcuma). However, their product marketing activities are still limited to conventional methods and have not yet reached digital marketing platforms. This community service activity aimed to enhance the knowledge and skills of KWT members in digital product marketing through educational sessi...
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Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher
Abdi Psikonomi
(2025)
The advancement of digital technology offers MSMEs opportunities to expand through digital marketing. However, many struggle with platform use, content creation, and strategy management. This program provides training and technical assistance for MSMEs at Penerbit Al-Qur’an Ma’sum, covering social media, marketplaces, SEO, Google Ads, WhatsApp Business, and Canva. Using a participatory approach, activities include awareness sessions, training, mentoring, and evaluation. The program enhances digi...
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THE EFFECT OF BOILING TIME VARIATIONS ON THE CHARACTERISTICS OF MILLET SEED SNACK BARS (PANICUM MILIACEUM)
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 9
, No 2
(2025)
Millet seeds are one of the sources of carbohydrates that have the potential to be used as an alternative to non-rice food. However, information on its processing is still limited, another weakness is that millet seeds are difficult to grind because the skin sticks tightly. There needs to be innovation in processing, including making snack bars. Snack bars are one of the solid food preparations that have complete nutritional content and are made from a combination of several food ingredients wit...
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HUBUNGAN PENGETAHUAN DAN SIKAP DENGAN PERILAKU PENDERITA HIPERTENSI
Nursing Science Journal
Vol 6
, No 1
(2025)
ABSTRAK
Latar Belakang: Prevalensi hipertensi terus meningkat secara global, menimbulkan risiko kesehatan yang serius. Pengetahuan dan sikap positif dapat berkontribusi pada perilaku pencegahan, namun dipengaruhi oleh berbagai faktor. Tujuan: Menganalisis hubungan antara pengetahuan, sikap, dan perilaku pada pasien hipertensi. Metode: Studi korelasi deskriptif dengan pendekatan cross-sectional. Sampel terdiri dari 25 pasien hipertensi di Pusat Kesehatan Masyarakat Dharmarini Temanggung, d...
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Hubungan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan di Indomaret Area Gajahmungkur Kota Semarang
Public Service And Governance Journal
Vol 6
, No 2
(2025)
This study aims to determine the relationship between the work environment and employee job satisfaction at Indomaret Area Gajahmungkur, Semarang City. The type of research used is quantitative research. The primary data source is from Indomaret Area Gajahmungkur employees. The population and sample of the study used Total Sampling, as many as 55 Indomaret Area Gajahmungkur employees who are all employees are samples in the study. Dat...
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Partisipasi Publik sebagai Legitimasi Demokrasi Produk Hukum
Jurnal Suara Pengabdian 45
Vol 4
, No 2
(2025)
Partisipasi publik merupakan elemen fundamental dalam sistem hukum demokratis yang menjamin keterlibatan warga negara dalam proses pengambilan keputusan, termasuk dalam pembentukan peraturan perundang-undangan. Artikel ini menganalisis secara kritis implementasi partisipasi publik dalam pembentukan regulasi di Indonesia dengan pendekatan yuridis-normatif dan teori hukum partisipatif. Dalam praktiknya, keterlibatan masyarakat sering kali bersifat simbolis dan tidak substansial. Padahal, partisipa...
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The Role of Digital Technology in General Elections to Realize General Elections with Integrity
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
The purpose of this research is to provide an increase in the use of technology, especially digital technology, in the implementation of elections in a democratic country like Indonesia. The 2024 General Election faces various challenges that arise, so there is a need for digitalisation in democracy that will simplify the process of implementing General Elections in the future. The utilisation of digital technology, especially social media, is key in the implementation of future General Election...
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Penguatan Digital Marketing Didukung Web Profile Umkm Kroket Keraton Bu Christina Woro Suryati Colomadu
Retnoningrum
; Resihono , Legowo Dwi
; Sarjana Rini, Luluk Takari
; Hutami , Sri
; Sri Rahayu, Bakti
; Mustaqomah, Erniyawati
; Harjono
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java. Kroket Keraton MSMEs, which have traditionally relied on conventional sales, have faced challenges in reaching a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided, including the use of social media, creating engaging content, search engine optimisatio...
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