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Pendampingan Digital Marketing, Branding dan Rebranding Sebagai Upaya Pengembangan Brand UMKM Desa Musir Lor
Hendra Maulana
; Hakim Bima Ardimas Alam
; Abd. Ghofar
; Ilham Rahmatullah
; Abyansyah Hayyu Sarwono
; Zumrotul Liana Putri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 2
(2023)
Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of locat...
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Pemberdayaan Masyarakat Desa Wisata Tunjungan Melalui Bimtek Peningkatan Kapasitas dan Kapabilitas Sumber Daya Manusia Pariwisata Tunjungan
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 2
(2023)
The development and progress of tourist attractions, in this case a tourist village, are largely determined by the readiness of their human resources, especially tour guides, especially from a technical point of view. Guides, from a technical and communication point of view, are increasingly able to captivate visitors, making them feel at home more and more. In addition, tourism product marketing that has not been maximized, especially the promotion of tourism products through digital media, has...
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Pengaruh Inflation Rate, Rasio Kredit Bermasalah Dan Suku Bunga Terhadap Kemampuan Pembiayaan Pada Bank Umum Syariah Di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 2
(2023)
This research is motivated by a phenomenon. As this phenomenon and previous studies present different research gaps and have been conducted for quite some time, further studies are needed to test the consistency of the results of previous studies and also to revisit existing research gaps. is needed.The focus of my research in writing this journal is how monetary policy has a material impact on Indonesia's Islamic commercial bank lending products and how the inflation rate has a material impact...
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Pengaruh Dimensi Brand Equity Dan Brand Trust Terhadap Loyalitas Pelanggan Pada Produk Kosmetik Merek Make Over Di Kota Padang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this study was to determine and analyze the effect of the dimensions of brand equity and brand trust on customer loyalty to the Make Over brand of cosmetic products in the city of Padang. The population in this study were all customers of the Make Over brand of cosmetics in the city of Padang. Determining the number of samples using the Cochran formula, the number of respondents as samples in this study were 96 respondents. The data analysis technique used is multiple linear regre...
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Analisis Pengaruh Manajemen Laba Terhadap Kinerja Keuangan Perusahaan (Studi Kasus Pada Perusahaan Unilever)
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
This study aims to analyze the effect of earnings management on the company's financial performance. Earnings management is a practice carried out by companies in managing financial information with the aim of influencing stakeholders' perceptions of company performance. This study will use a quantitative approach with secondary data obtained from the financial statements of companies listed on the stock exchange. The analytical method used in this study is multiple linear regression, with the d...
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Pengaruh Likuiditas, Leverage, Profitabilitas, Dan Ukuran Perusahaan Terhadap Manajemen Laba Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia (Bei) Periode 2020-2022
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
This study aims to examine the effect of liquidity ratios, leverage ratios, profitability ratios and company size on earnings management of mining companies. This research is a study using a quantitative approach and secondary data sources. The independent variables of this study are the ratio of liquidity, leverage, profitability, and firm size, to the dependent variable of earnings management. With a sample of mining companies that have been listed on the Indonesia Stock Exchange since at leas...
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Pemanfaatan Digital Payment Pada Café Cetroo Coffee Karawang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this observation is to increase the efficiency of financial transactions and financial and inventory management at Cafe Cetroo Coffee 120 Karawang by utilizing digital payment technology. In addition, another goal is to provide easy payment for customers and help cafes compete in an increasingly competitive market by adopting more advanced technology. As a cafe business, Cafe Cetroo Coffee 120 Karawang has utilized digital technology to increase efficiency and expand their custome...
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Penerapan Green Accounting Terhadap Profitabilitas Umkm Tahu Di Surabaya
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this research is to find out how the profitability of UMKM Tofu producers in Surabaya is affected by green accounting. The research data was collected through interviews and surveys to research locations using a qualitative descriptive methodology. The findings show that most UMKM Tofu factories in Surabaya are aware of their lack of knowledge about green accounting and lack of environmental awareness. Due to the high cost of production, the majority of Tofu MSMEs are aware of the...
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Analisis Laporan Keuangan Untuk Mengukur Kinerja Keuangan Pada Perusahaan Yang Go Public Di Bursa Efek Indonesia (Studi Kasus Pada PT. Indofood Sukses Makmur Tbk. Periode 2020-2022)
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
Analyzing the financial accounts of a firm enables one to gauge its financial standing. Ratio analysis is one of the analyses that may be done to determine wheither the company's financial state is sound. The goal of this study was to evaluate PT. Indofood Sukses Makmur Tbk's financial performance using financial ratio analysis. Descriptive analysis, which measures ratios of liquidity, solvency, profitability, and activity, is the analytical approach employed. The Indonesian Stock Exchange provi...
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Pengelolaan Badan Usaha Milik Desa (BUMDES) Lancar Jaya Di Desa Mejing Sebagai Upaya Meningkatkan Kemandirian Desa
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The central government gives authority to regional governments and economic institutions at the village level to develop their own regions with a focus on improving the economy and people's welfare. The reality in the field is that many villages fail to run Village-Owned Enterprises due to the lack of preparedness of managers and the lack of village potential. The purpose of this study is to determine the condition and governance of a developing Village Owned Enterprise. The method used is a qua...
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