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The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant...
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Edukasi Cegah Stres Akademik Melalui Komunitas “Sharing is Caring”
Devi Savitri Effendy
; Cinta Stevi Syela
; Tirsa Ayudya M
; Anika Nur Halisa
; Nurhasnah Said
; Hartati Bahar
; Hariati Lestari
; Rizki Eka Sakti Octaviani
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 4
(2024)
Academic stress is commonly experienced by university students, impacting their psychological condition and potentially affecting their eating patterns. High-intensity stress can worsen mental well-being, leading to irregular and unhealthy eating habits. Sharing is Caring is a program that provides indirect social support to stay connected and offer emotional and informational support, helping students alleviate academic stress. The program's target audience is active students from the public he...
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Analisa Rasio Keuangan Daerah untuk Mengukur Kinerja Pendapatan, Pajak, dan Belanja Kabupaten Blitar Tahun 2019-2023
Mega Tunjung Hapsari
; Eva Debi Fitriani
; Ira Sri Agmiana
; Arina Eka Nur Fadhilah
; Rihhadatul Aisy Qatrunnada S
; Chasa Puput Tri Mei A
; Saraya Izzati Shabira
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 4
(2024)
Regional financial ratio analysis is important to see how the region can manage finances effectively and efficiently. The results of financial analysis in Blitar Regency for the years 2019-2023 show that the Regional Financial Dependency Ratio fluctuates, with a high average of 72%, indicating a significant dependence on the central government. The Regional Financial Freedom Ratio, although increased during the Covid-19 pandemic, remains low at an average of 24%, indicating a pattern of consulta...
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Faktor – faktor yang Mempengaruhi Rendahnya Cakupan Kunjungan Nifas (KF3) di Puskesmas Hamparan Perak Kecamatan Hamparan Perak Kabupaten Deli Serdang Tahun 2024
Dessy Ratna Sari
; Minta Punguan Simbolon
; Debby Chyntia Yun
; Ariska Fauziyanti
; Ninsah Mandala Putri Sembiring
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 4
(2024)
Background: Postpartum care is needed in the period after delivery to detect early problems or treat postpartum illnesses. More than 65% of maternal deaths occur during the first 42 days postpartum. This study aims to analyze the factors that influence postpartum visits in Indonesia. Method: The research uses quantitative research in the form of an analytical survey with a cross sectional design. Units. Results: Based on the results of logistic regression, predisposing factors that have the oppo...
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Kinerja Keuangan dan Belanja Kota Pasuruan Tahun 2019-2023
Adinda Yasinta Nurul Hasan
; Aqilla Nabbihah
; Berlian Gustina Riyadi
; Ferdiaz Riandra Febrilliant
; Renita Syilviana
; Mega Tunjung Hapsari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
The aim of this research will focus on the management of Regional Original Income and regional expenditure in Pasuruan City. Descriptive qualitative analysis methods will be used to explain the research results. Data obtained from the realization of Pasuruan City's financial reports for 2019-2023. The results of the analysis show that the degree of decentralization ratio has poor performance. The average performance financial independence ratio is very low. The average performance of the expendi...
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Peran UMKM Mango Lova dalam Meningkatkan Perekonomian Mahasiswa Universitas Bina Sarana Informatika
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This study aims to analyze the role of Micro, Small, and Medium Enterprises (UMKM) Mango Lova in enhancing the economic welfare of students at Universitas Bina Sarana Informatika. UMKM Mango Lova, which operates in the culinary sector, has become one of the primary options for students to meet their daily consumption needs while also serving as a source of income. The methodology used in this research is a qualitative approach, with data collected through interviews and surveys with students and...
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Pengaruh Brand Awareness dan Electronic Word Of Mouth Marketing Terhadap Repurchase Intention Melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Univers
Mohammad Fadel Astari
; Chalid Imran Musa
; Muhammad Ilham Wardana Haeruddin
; Muhammad Ichwan Musa
; Zainal Ruma
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Econo...
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Laporan Hasil Asesmen Diagnostik Non-Kognitif: Identifikasi Sosial Emosional dan Gaya Belajar Peserta Didik di SMA Negeri 3 Kejuruan Muda
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 4
(2024)
It is important to understand that students' academic achievement is not only influenced by their cognitive abilities, but also by non-cognitive factors such as social-emotional skills and learning styles. In an effort to improve the quality of education and facilitate the optimal development of students at SMA Negeri 3 Kejuruan Muda, it is hoped that the report on the results of the non-cognitive diagnostic assessment can be a strong foundation for SMA Negeri 3 Kejuruan Muda in developing holis...
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PENERAPAN TEKNOLOGI TEPAT GUNA UNTUK MENINGKATKAN KAPASITAS PRODUKSI KUE TRADISIONAL PADA UMKM DI DESA METESEH
Kholis, Nur
; Bondan Respati, Sri Mulyo
; Mustagfirin, Mustagfirin
; Prasetyo, Sandif
; Sarwono, Edi
Abdi Masya
Vol 5
, No 2
(2024)
Applying appropriate technology is one solution to increase efficiency and production capacity in micro, small, and medium enterprises (MSMEs). This community service aims to apply appropriate technology, such as a cassava pulp squeezer, to increase the production capacity of traditional cakes in UMKM in Meteseh Village. Cassava is the main raw material in making traditional cakes, but the manual process of squeezing cassava pulp often takes time and effort, and produces limited production. By u...
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Kinerja Belanja Pemerintah Daerah Kota Kediri Tahun 2018-2023
Wulandari, Catur
; Sofa, Indah Ainus
; Ardiansyah, Moh
; Aisyah, Sindy Nur
; Sasongko, Wahyu Isnu
; Hapsari, Mega Tunjung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
The purpose of this research is to analyze the financial performance of the Kediri City government in 2018-2023. This research uses a quantitative approach with descriptive analysis methods. The data comes from Kediri City regional expenditure data for the 2018-2023 period, which was obtained through the Kediri City Central Statistics Agency and the Kediri City Regional Revenue, Financial and Asset Management Agency. The data is processed using regional financial ratio analysis. This research sh...
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