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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap OCB Karyawan di Hotel Bukit Indah Lestari Baturaja
CiDEA Journal
Vol 3
, No 2
(2024)
This study aimed to determine the influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel. The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis there was an influence of job satisfaction on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with at-count (4.878) > t-table ( 2.009). Organiz...
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Marble Maze Game Design Using Augmented Reality Technology
Journal of Multimedia Trend and Technology
Vol 3
, No 3
(2024)
Augmented Reality (AR) combines computer-generated graphic objects with real objects, so that virtual collaboration occurs between the two types of objects. The main purpose of AR is the use of computers as devices to facilitate a job done by humans. Based on its characteristics, AR has great potential to be used as a computer game platform. The research reported in this paper raises the issue of utilizing AR as a computer game platform. The research was conducted in the form of developing a mar...
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MIDI Controller Design Using Arduino Leonardo as a Digital Audio Workstation (DAW) Management Tool
Journal of Multimedia Trend and Technology
Vol 3
, No 3
(2024)
It is very possible for a musician who works in the modern technology era to be familiar with digital sounds or tones. They even use technology in music in the modern era. Currently, there are many models of digital music devices, both physical and non-physical. One of them is a digital effect for bass and guitar. The size of the device ranges from large to simple. The obstacle faced is that musicians, especially those who are still new to utilizing technology, often have difficulty controlling...
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INTERGENERATIONAL FOOD TABOO: EXPLORATION THE FORMATION OF SELF-EFFICACY IN MOTHERS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-efficacy presents high confidence in achieving goals, including those who are pregnant. On the other hand, there is a food taboo phenomenon that is believed by people across generations in various regions including on the coast amidst the acceleration of information. This phenomenon is by carrying out food taboos that are believed to affect health. On the other hand, these taboos risk a person lacking nutritious food. Where other risks are the health of the fetus and child in the future and...
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PEER CONFORMITY: A GATEWAY TO SELF-HARM BEHAVIOR IN SCHOOL STUDENTS?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-harm behavior has become a significant mental health problem among adolescents. This study aimed to examine the relationship between peer conformity and self-harm tendencies in school students. A descriptive correlational quantitative research method was used involving 234 tenth and eleventh grade students. Data were collected using a peer conformity scale and a self-harm scale that had been tested for validity and reliability. Non-parametric correlation analysis showed a negative relations...
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HOW ACADEMIC SUPERVISION ENHANCES TEACHER PROFESSIONALISM THROUGH PERSONALITY DEVELOPMENT?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This research aims to explore how academic supervision can enhance teachers' professionalism by encouraging their personal development, improving their teaching competence, and ultimately resulting in better student performance. The method used in this research is quantitative research with a descriptive quantitative survey method. The population in this study were 273 State Vocational School teachers in Lampung Province who were selected using simple random sampling. This research uses a standa...
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THE INFLUENCE OF THE BEHAVIORAL APPROACH, BEHAVIORAL CONTRACT TECHNIQUE AND SELF-MANAGEMENT ON CONSUMPTIVE BEHAVIOR
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study aims to examine the influence of a behavioral approach using behavior contract techniques and self-management on the consumptive behavior of students at Muhammadiyah University Palopo. High consumer behavior among students is often influenced by various factors, including a lack of financial awareness and self-management. In this study, a behavioral approach is used to design interventions in the form of behavior contracts and self-management techniques as methods to reduce uncontroll...
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EVALUATION OF THE IMPLEMENTATION OF CHARACTER EDUCATION STRENGTHENING IN THE CONTEXT OF GUIDANCE AND COUNSELING IN BOARDING SCHOOLS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Strengthening Character Education (PPK) aims to shape students with strong character in addition to academic achievement. The implementation of PPK in the context of guidance and counseling in boarding school-based schools is very important to optimize the moral and social development of students. This study aims to evaluate the effectiveness of PPK implementation in guidance and counseling services at SMA Plus Al Fatimah Bojonegoro, a boarding school-based institution. This research uses a quan...
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INFLUENCE OF GENDER AND COURSE STREAM ON EXAMINATION ANXIETY AMONG COLLEGES OF EDUCATION STUDENTS IN KWARA STATE, NIGERIA
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study explored the influence of gender and course stream on examination anxiety among Colleges of education students in Kwara State, Nigeria. The study was a descriptive survey design. The population for this study was all College of Education students in Kwara State which was 7,421 while the sample was 364 College of Education students drawn from the above population. Examination Anxiety Scale (EAS) was used to collect data from the respondents which was validated by five lecturers in the...
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