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Menampilkan 1971–1980 dari 10237 artikel
Analisis Bisnis BMT Dana Mentari Muhammadiyah Purwokerto dengan Menggunakan Matriks McKinsey
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the business position of BMT Dana Mentari Muhammadiyah Purwokerto using the McKinsey Matrix as a strategic analysis tool. The method used is a qualitative approach with data collection through literature studies, observations, and interviews with BMT managers. The data obtained were analyzed using the McKinsey Matrix to assess market attractiveness and business strength in each business unit. The study results indicate that most of the BMT Dana Mentari Muhammadiyah Pur...
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The Attraction of Curug Layung in Bandung Regency Towards Tourist Arrival
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attract...
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Strategy for Developing Karyalaksana Tourist Village in Bandung Regency
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Tourism village is a form of integration between the potential of natural tourism attractions, cultural tourism, and man-made tourism in a certain area supported by attractions, accommodation, and other facilities according to the local wisdom of the community. This study aims to explore the development of tourism villages and to analyze the impact on the welfare of the local community. The method used in this study is qualitative data analysis, which includes collecting information through inte...
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Breakfast Menu Development at Intercontinental Bandung Hotel Post Covid-19
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This study aims to analyze the development of the breakfast menu at the InterContinental Bandung hotel after covid - 19, this research was made using descriptive qualitative research methods, this research focuses on analyzing the differences in the development of the breakfast menu at the InterContinental Bandung hotel after and before covid - 19. The very obvious difference lies in terms of service which is more hygienic than before covid - 19. So that the new rules in the covid - 19 era make...
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Implementation of Foreign Language Use in the Hospitality Department of STIEPAR Yapari Bandung
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
The use of foreign languages in the hospitality industry is very important considering the development of globalization and the increasing need for cross-country communication. This article aims to analyze the implementation of the use and assess the effectiveness of the use of foreign languages in the hospitality department of STIEPAR YAPARI Bandung so that challenges and obstacles in learning and application can be identified which will affect the skills and readiness of students in the Hospit...
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The Existence of the Independence Building and the Asia-Africa Conference Museum as Historical Tourism Objects for Tourists
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
journal articles on improving the quality of historical tourism objects are the results of research that is updated from previous research. Historical tourism is always closely related to locations that are related to conditions in the past. The more sophisticated the technology, the higher the quality of the historical tourism object. This is our sample, we take the Merdeka building and the Asian-African Conference museum as the result of this study, although several researchers have previously...
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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA ALFAMART DI KABUPATEN SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This research aims to identify the impact of service quality and promotion on customer satisfaction at Alfamart in Semarang Regency. The research entity group includes residents in the West Ungaran area of Semarang Regency. The participant selection method uses a non-probability approach, specifically a directed selective method. Participants include West Ungaran residents who have passed the age threshold of 17 years and have previously conducted transactions at Alfamart in Semarang Regency. Th...
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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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THE INFLUENCE OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR: AN AI-POWERED SENTIMENT ANALYSIS IN THE DIGITAL AGE
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This consider points to assess the affect of brand image on customer obtaining behavior in a computerized setting by joining quantitative strategies and counterfeit insights (AI)-based opinion examination. Essential information collection was conducted through an internet overview of 212 respondents matured 21–35 a long time who routinely make online buys, whereas auxiliary information was gotten from 5,000 customer comments on social media and e-commerce destinations. The comes about of the rel...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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