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Pengaruh Komunikasi Pemasaran Online, Konten Marketing, dan Brand Engagement terhadap Loyalitas Merek pada TikTok Shop: Studi Kasus Shiyu Shopeu
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
Perkembangan media sosial telah mengubah strategi pemasaran digital secara signifikan, dengan TikTok Shop menjadi salah satu kanal e-commerce yang berkembang pesat untuk memperkuat keterlibatan merek dan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran online, konten marketing, dan brand engagement terhadap loyalitas merek pada platform TikTok Shop dengan studi kasus merek lokal Shiyu Shopeu. Pendekatan penelitian bersifat kuantitatif dengan desain su...
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Collaborative Governance dalam Pengembangan Kampung Wisata Kelurahan Keprabon Kecamatan Banjarsari
Jurnal Ilmu Administrasi Publik
Vol 14
, No 2
(2025)
The results of the Collaborative Governance study in the development of the Keprabon Village Tourism Village were carried out with several things, namely: 1) Face-to-face dialogue as a communication tool in collaboration in developing tourist villages in Keprabon Village is very important for building trust, solving problems together, and designing effective strategies. Local communities involved in this dialogue will feel ownership and responsibility for tourism development, which in turn will...
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Implementasi Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022 Tentang Penyelengaraan Kerja Sama Pemerintah Daerah Dengan Badan Usaha Dalam Penyediaan Infrastuktur Alat Penerangan Jalan (APJ) di Kabupaten Madiun
Jurnal Ilmu Administrasi Publik
Vol 14
, No 2
(2025)
ABSTRAK
Peranan infrastruktur sangat penting dan dibutuhkan publik dalam rangka memudahkan akses perubahan-perubahan lebih baik. Salah satunya tentang Infrastruktur Alat Penerangan Jalan. Komitmen Pemkab Madiun dalam menyediakan infrastruktur Alat Penerangan Jalan (APJ) ditunjukkan dengan dikeluarkannya Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022 Tentang Penyelenggaraan Kerja Sama Pemerintah Daerah Dengan Badan Usaha Dalam Penyediaan Infrastruktur Alat Penerangan Jalan Umum. Tujun penel...
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Digital Comic Design as a Visualization Concept of Fluid Materials in The Traditional Tofu Production Process
Radiasi: Jurnal Berkala Pendidikan Fisika
Vol 18
, No 2
(2025)
The development of digital technology has driven transformation in the world of education, including in the development of learning media. One form of innovation that is developing is the use of creative learning media such as digital comics based on local wisdom. Digital comics that raise the process of making tofu as a representation of local potential are considered suitable for learning fluid materials because they are able to relate physics concepts to real phenomena around students. This m...
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Pengaruh Shopee Live dan Fitur Spay Later terhadap Perilaku Konsumtif Remaja
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study aims to analyze the effect of Shopee Live and Shopee PayLater on the consumptive behavior of teenagers in Bandung. A quantitative approach was employed using a survey method with 75 respondents aged 13–24 years who had experience with both features. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression with the aid of SPSS version 26. Validity and reliability tests confirmed that all questionnaire items were valid and reliabl...
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Pengaruh Penggunaan QRIS dan Gaya Hidup Konsumtif Terhadap Minat Menabung Gen Z di Kota Bandung
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
The advancement of digital technology has transformed financial transaction patterns, particularly through the adoption of the Quick Response Code Indonesian Standard (QRIS). This study aims to examine the effect of QRIS usage and consumptive lifestyle on the saving interest of Generation Z in Bandung City. This research employed a quantitative approach with a survey method. Data were collected from 75 Generation Z respondents who use QRIS, obtained through online questionnaires. Multiple linear...
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Analisis Tingkat Kesehatan PT Garuda Indonesia (Persero) Tbk Tahun 2019-2023 Dari Aspek Keuangan Berdasarkan Surat Keputusan Menteri BUMN Nomor: KEP-100/MBU/2002
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the financial health of PT Garuda Indonesia (Persero) Tbk during the 2019–2023 period using eight financial ratios based on the Indonesian Ministry of State-Owned Enterprises (SOEs) Decree No. KEP-100/MBU/2002. The research employed a descriptive quantitative method with secondary data derived from annual financial reports published by the Indonesia Stock Exchange (IDX) and the company’s official website. The findings reveal that Garuda Indonesia’s financial condition...
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Hybrid Dynamic Programming Healthcare Cloud-Based Quality of Service Optimization
Journal of Computing Theories and Applications
Vol 3
, No 2
(2025)
The integration of Internet of Things (IoT) with cloud computing has revolutionized healthcare systems, offering scalable and real-time patient monitoring. However, optimizing response times and energy consumption remains crucial for efficient healthcare delivery. This research evaluates various algorithmic approaches for workload migration and resource management within IoT cloud-based healthcare systems. The performance of the implemented algorithm in this research, Hybrid Dynamic Programming...
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Pengembangan aplikasi edukatif menggunakan Desmos dan Padlet pada Materi SPLDV
Henrikus Farel Constan Adhi
; Angela Larasati Kirana Putri
; Marsela Ayu Puspitasari
; Marcella Nindita Putri
; Raynaldhi Yoshua Sange
; Andreas Erwin Prasetya
AKSIOMA : Jurnal Matematika dan Pendidikan Matematika
Vol 16
, No 2
(2025)
This study aims to develop a learning application based on Desmos and Padlet for the subject of Two-Variable Linear Equation Systems (SPLDV) to improve students' conceptual understanding through a Problem-Based Learning (PBL) approach. The main issue underlying this study is the lack of interactive and contextual learning media used in the SPLDV learning process at the junior high school level. The method used is Research and Development (R&D) with the ADDIE model, which includes the stages...
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Pentingnya Packaging Yang Menarik Dan Digital Marketing Pada Kerupuk Lala 73
Fajrie, Mahfudlah
; Permatasari, Citra
; Zahro, Nafissatus
; Artalopa, Ryan
; Fibrian Noor, Isnan
; Putri Zuniawati, Eka
; Rizqi Afrizal, Edo
; Nur Asri, Miftakhul Huda
; Bahrul Ilmi, Muhammad
; Fatkhurridlo Mahendra, Muhammad
; Tiyas, Puspitaning
; Khalif Akbar, Tyas Wahyudi
; Rizieq Hussain, Muhammad
; Rohmah, Ainur
; Fathur Rohman, Muhammad Zidan
; Amanda, Lisna
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih me...
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