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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan...
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Gambaran Tingkat Kepuasan Pasien Terhadap Pelayanan Petugas Pendaftaran Rawat Jalan di Puskesmas Kersanagara Kota Tasikmalaya Pada Tahun 2025
Jurnal Manajemen Informasi dan Administrasi Kesehatan
Vol 8
, No 2
(2025)
Patient satisfaction with services can lead to changes in attitudes (attitude change) in individuals in communication. The goal is to offer convenience in understanding the messages conveyed between providers. The quality of health services at the level of health services for individuals and communities that are able to increase health contributions to the maximum, Introduction conducted on January 21, 2025 at the Health Center, there are still patients who feel dissatisfied with the services pr...
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SELF-CONTROL, PEER ENVIRONMENT, PARENTAL SUPPORT AND TEACHER COMPETENCE ON STUDENTS' LEARNING MOTIVATION AT SMKN 2 SUKOHARJO
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The background of this research is that students' studying motivation in Skill Competency of Livestock Agribusiness of SMK Negeri 2 Sukoharjo is still classified low. The purpose of this research is to know the effect of self-control, peer social environment, parents' support and teachers' competence for students' studying motivation of Skill Competency of Livestock Agribusiness of SMK Negeri 2 Sukoharjo. The method of this research is using quantitative research design. The population is all X...
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PERFORMANCE OF SUKOHARJO POLICE MEMBERS REVIEWED FROM COMPETENCE AND ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION MEDIATION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to see the influence of competence and organizational commitment on performance with job satisfaction as a mediator. This study uses a non-experimental descriptive quantitative method with a survey and cross-sectional design. The unit of analysis of this study uses individual answers that represent their respective opinions, in this case members of the Polri Polres Sukoharjo which will be analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). In this study, t...
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CHALLENGES OF STUDENT LEARNING PROBLEMS IN THE DIGITAL ERA: A SCHOOL COUNSELOR'S PERSPECTIVE
Saputra, Nur Mega Aris
; Muslihati, Muslihati
; Ramli, M
; Sobri, Ahmad Yusuf
; Jalil, M. Khoirudin
; Rafli, Muhammad
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Students’ learning problems in schools are issues that require serious attention from all stakeholders, particularly school counselors. Various factors contribute to the learning difficulties experienced by students today. Changes in curriculum, educational systems, and technological developments have significantly influenced the nature of students’ learning problems. In addition, challenges in other domains such as personal, social, and even career-related aspects also affect students’ academic...
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The Value of Tawhid in Serat Ambiya as a Reinforcement of Islamic Education Based on Local Wisdom
Kawruh: Journal of Language Education, Literature and Local Culture
Vol 7
, No 2
(2025)
Tawhid education, part of Islamic education, has an important position in Javanese society, especially for Muslims. Tawhid education can be obtained in various ways from various sources, one of which is from Serat Ambiya, which is part of Javanese local wisdom. The purpose of this study is to describe and explain the values of tawhid contained in Serat Ambiya. This research uses a qualitative descriptive method with a philological approach. Data in the form of words, phrases, clauses, or sentenc...
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ISLAMIC COUNSELING FRAMEWORK FOR DEALING WITH AI-BASED DIGITAL GRIEF (BARZAKH DIGITAL)
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
The rapid emergence of Artificial Intelligence (AI) has led to the creation of "griefbots" and "digital afterlife" technologies, which simulate interaction with the deceased. This development raises critical, unexamined questions about its impact on bereavement within established religious frameworks. This paper aims to analyze the theopsychological and ethical implications of these technologies from the perspective of Islamic counseling. This study employs a qualitative, library-based research...
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A STUDY ON POSITIVE SELF-ACCEPTANCE IN STUDENTS EXPERIENCING FATHERLESSNESS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study explores the process of positive self-acceptance among fatherless adolescents in Indonesia, a phenomenon that remains underexamined within the cultural and educational context. The research aims to understand how emotional regulation, coping strategies, and social support contribute to adolescents’ self-acceptance after experiencing the absence of a father due to death, divorce, or lack of involvement. Using a qualitative phenomenological design, data were collected through in-depth...
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GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The ai...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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