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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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OPINI PUBLIK BERDASARKAN TEORI AGENDA SETTING PADA PROSESPERENCANAAN PEMINDAHAN IKN
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
Pemerintah merencanakan pemindahan ibu kota negara (IKN) ke Kalimantan Timur, yang telah disepakati oleh DPR RI pada awal 2022. Meskipun terdapat lebih dari enam pertimbangan utama, alasan ini belum cukup untuk menggerakkan IKN dari DKI Jakarta ke Kalimantan Timur. Penelitian ini mengevaluasi kebijakan publik terkait pemindahan IKN menggunakan pendekatan deskriptif kualitatif, menganalisis substansi dan implementasi kebijakan, serta meneliti tanggapan para pemangku kepentingan. Proses ini menyor...
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Proyeksi Produksi dan Konsumsi Gula Pasir di Indonesia 2022 2025 serta Implikasinya terhadap Target Swasembada Nasional
Amaliya, Arina
; Supriono, Agus
; Yanuarti, Rizky
; Aji, Joni Murti Mulyo
; Ridjal, Julian Adam
; Soejono, Djoko
; Ibanah, Indah
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
Research aims to forecast sugar production and consumption in Indonesia for 2022–2025 and analyze its implications for the national self-sufficiency target by 2025. The research method employs ARIMA (Autoregressive Integrated Moving Average) time series analysis using secondary data from BPS and the Ministry of Agriculture (1990–2021). Results indicate that sugar production in 2025 is projected to reach 2.72 million tons, while consumption will hit 8.45 million tons, resulting in a mere 32.19% s...
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A REKAYASA MESIN PENGADUK ADONAN ROTI DALAM UPAYA PENINGKATAN KAPASITAS PRODUKSI DI UKM ROTI DAMPIT SUKOHARJO
Abdi Masya
Vol 6
, No 1
(2025)
Roti dan kue merupakan makan yang familiar dikonsumsi oleh masyarakat Indonesia, meskipun hal ini bukan makanan pokok. Masyarakat membutuhkan roti dan kue sebagai selingan makanan pokok dan juga sebagai hidangan pada momen –momen tertentu seperti hari raya dan hajatan. Tingginya permintaan masyarakat akan produk ini dimanfaatkan oleh UKM Roti Dampit menjadi peluang usaha yang menjanjikan dengan produksi roti dan kue. Sebagai usaha kecil, UKM Roti Dampit memiliki keterbatasan sumber daya un...
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ANALISIS TINGKAT KEBISINGAN AKTIVITAS STONE CRUSHER PADA TAMBANG INDONESIA GROWTH PROJECT (IGP) MOROWALI
Jurnal Ilmu Kesehatan Masyarakat Berkala
Vol 7
, No 1
(2025)
The Indonesia Growth Project (IGP) Morowali is an integrated nickel mining and processing project. The mining activities are carried out at the stone crusher workshop location, which generates very high noise levels, exposing workers in the stone crusher section to noise daily. Therefore, a study is needed to analyze the noise levels to determine their intensity. This research is descriptive study.. Noise data collection was conducted over a year using a Sound Level Meter, following the method o...
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Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju
saputra, Yehuda Nathanael Theo
; Pengestu, Seto Probo
; Prabawati, Malicha
; Wahyudi, Alfarobi Sabilar Rosyad
; Pratama, Chabib Galuh
; Saputra, Adithya
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, sub...
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Analisis SWOT terhadap Risiko dan Strategi Penyaluran Pembiayaan Konsumen di Lembaga Keuangan Syariah: Studi pada Bank Mega Finance Syariah Purwokerto
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study aims to analyze the risks and strategies in consumer financing distribution at Bank Mega Finance Syariah Purwokerto using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. Islamic financial institutions play a significant role in supporting community economic activities through financing products based on sharia principles. However, in practice, these institutions also face various challenges such as late installment payments, unauthorized transfer of financed assets, a...
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BUDIDAYA DAN PRODUKSI MAKANAN SEHAT DARI KELOR UNTUK MENCEGAH STUNTING DENGAN MEMBERDAYAKAN MASYARAKAT KELURAHAN SONOREJO
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
Stunting incidents currently tend to increase, especially in the Sonorejo sub-district. Stunting can occur due to less than optimal nutritional intake. Stunting can be prevented by processing food from Moringa oleifera L. leaves. No one has cultivated it and does not know the benefits of Moringa leaves for health, especially for preventing stunting. The target of this service is to empower the community in cultivating Moringa plants, producing Moringa leaf-based food preparations and marketing t...
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Analisis Yuridis Tentang Tindak Pidana Menyatakan Diri Mempunyai Kekuatan Gaib
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
The problem in this study is regarding the legal understanding of the crime of declaring oneself as having supernatural powers. This study aims to determine and analyze the legal provisions regarding the crime of declaring oneself as having supernatural powers, along with the intent and purpose of the legal provisions being made. The type of research uses normative legal research, by analyzing Article 252 of Law Number 1 of 2023 concerning the Criminal Code. The results of the study reveal that...
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