Buletin Bisnis & Manajemen

Aim & Scope

This Buletin & Bisnis Manajemen focuses on the development of knowledge in the fields of management and business through the publication of theoretical and applied scientific articles. The journal aims to provide a platform for academics, practitioners, researchers, and students to disseminate research findings, conceptual studies, and case studies relevant to the management discipline.Scope This journal accepts scholarly articles covering, but not limited to, the following topics: 1. Human Resource Management a) Recruitment and Selection b) Human Resource Development c) Employee Performance d) Job Satisfaction and Engagement 2. Marketing Management a) Marketing Strategy b) Consumer Behavior c) Digital Marketing d) Brand Management 3. Financial Management a) Corporate Financial Management b) Investment and Capital Markets c) Financial Statement Analysis d) Financial Risk 4. Operations and Production Management a) Supply Chain and Logistics b) Quality Management c) Production Efficiency d) Process Innovation 5. Strategic Management a) Strategy Planning and Implementation b) Business Environment Analysis c) Competitive Advantage 6. Entrepreneurship and Innovation a) Startups and MSMEs b) Business Innovation c) Entrepreneurial Ecosystem 7. Organizational Management and Organizational Behavior a) Leadership b) Organizational Culture c) Organizational Change