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ANALISIS PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The object of this study is to determine the significance effect of Brand Image on smartphone Samsung buying decisions; Positive Word of Mouth influences on smartphone Samsung buying decisions; Positive Word of Mouth influences on the moderation of Brand Image to the smartphone Samsung buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using smartphone Samsung, by employing 100 respondents using accidental sampling technique. The...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG MIE AYAM BAKSO AJENG KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of product quality, service quality and location of the purchase decisions of consumers in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) To analyze the dominant variable influence (product quality, service quality or location) on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. The research method used survey method, the type of data used quantitative and qualitative data, the data source used p...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA WARUNG MAKAN BU YATI SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
This research is aimed to analysis the signification effect of the product toward costumer satisfaction; the effect of price toward costumer satisfaction; the effect of product toward buying decision; the effect of price toward buying decision; the effect of customer satisfaction toward buying decision; the effect of product toward buying decision which mediated by customer satisfaction; the effect of price toward buying decision which mediated by customer satisfaction. The population of this re...
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MODEL TABUNGAN RUMAH TANGGA PEDESAAN (STUDI DI KECAMATAN DELANGGU KABUPATEN KLATEN)
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
This research aims to estimate the model of rural households in savings Delanggu sub-district Klaten district. It is also to identifying variables impact on savings rural households. The population is all households which consisted of 14.620 rural households or dwell in the sub-district of Delanggu. Taken as much as 94 sample of households use the technique of a two stage clusters of sampling, with the village used as a group. The data in this study is the primary data collected through the surv...
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PENGARUH MOTIVASI, LINGKUNGAN KERJA, KESEJAHTERAAN, DAN KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU SEKOLAH MENENGAH PERTAMA
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The purpose of this study to analysis the influence of motivation, work environment, welfare and principal leadership teacher performance against SMPN 1 Gondangrejo, Karanganyar. The research sample set by using the census, because the population is less than 100, the sample in this study of 40 people, equal to the number population. The data used are primary data using questionnaires completed by respondents. The analysis tools are Multiple Linear Regression analysis, t test, F test an...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
ABSTRACT One the marketing strategy of company service can be seen from marketing hotchpotch that is product, price, distribution or place and promotion, but in service marketing mostly in direct correlation to human being make difference to the result of customer satisfaction. For that marketing of service require to pay attention other element like people, physical evidence and process. Service which is either from provider service people will form an evidence physical at customer effect of p...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA PENDIDIKAN BERBASIS MANAJEMEN PROSES
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
Abstract Marketing Strategy Services Company one of them can be seen from the marketing mix are product, price, place or distribution and promotion are very helpful in marketing a product. However, in the marketing services that most directly related to the man that made a difference in the results of customer satisfaction. For the marketing of services need to consider other elements of people, physical evidence and process. Good service from service providers (people) will establish a physical...
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PERANAN SISTEM INFORMASI MANAJEMEN DALAM RANGKA PENINGKATAN DUNIA PARIWISATA INDONESIA
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 7
, No 1
(2012)
Abstract Our Challenge more and more felt by since early the happening of monetary crisis before year-end 1997, even up to now even also still felt by its impact. Riot for the shake of despicable riot is which knock over all angle of fatherland of is condition of this, so that a number of area owning many potency of “wisata†and tourism activity experience of the drastic degradation in number domestic and also foreign tourist visit. The collapse is national economics in this time, especiall...
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