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PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PEMBELAJARAN DENGAN INOVASI SEBAGAI MEDIASI(Studi pada Industri Kecil Makanan dan Minuman di Kabupaten Kendal)
Innovation, Theory & Practice Management Journal
Vol 3
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan dan orientasi pembelajaran terhadap kinerja pemasaran baik secara langsung maupun tidak langsung melalui inovasi sebagai variabel mediasi. Populasi yang digunakan adalah seluruh pelaku industri kecil makanan dan minuman di Kabupaten Kendal, dengan ukuran jumlah sampel yang digunakan adalah 100 responden. Teknik pengambilan sampel menggunakan simple random sampling. Sumber data yang digunakan data primer, dengan metode p...
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Pengaruh Employee Engangement dan Motivasi Intrinsik Terhadap Kinerja Maelalui Pembelajaran Organisasi Sebagai Variabel Intervening (Studi Kasus pada Pasar Randudongkal Kab upaten Pemalang)
Innovation, Theory & Practice Management Journal
Vol 4
, No 1
(2025)
Penelitian ini bertujuan untuk menguji pengaruh employee engagement dan motivasi intrinsik terhadap kinerja pegawai, dan menguji employee engagement dan motivasi intrinsik terhadap pembelajaran organisasi, serta menguji employee engagement dan motivasi intrinsik terhadap kinerja pegawai melalui pembelajaran organisasi. Populasi yang digunakan dalam penelitian ini adalah 84 pegawai Pasar Randudongkal Kabupaten Pemalang. Teknik analisis data yang digunakan dalam penelitian adalah analisis deskript...
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Analisis Manfaat Penggunaan Aplikasi MY BEST di Universitas Bina Sarana Informatika (Metode System Usability Scale): (Metode System Usability Scale)
Putie Maharani Basa
; Putie Maharani Basa
; Nurullah Sururi Afif
; Sita Deliana
; Salwa Gunawan
; Anisa Yesi
; Andhika Adriandra
; Raihan Naufal
Jurnal Elektronika dan Komputer
Vol 18
, No 1
(2025)
The advancement of information technology has had a profound impact on education, including at the Universitas Bina Sarana Informatika (UBSI), where My Best, an elearning application, was created. With this program, users may participate in a variety of academic tasks, including online attendance, discussions, assessments, assignments, and course materials. But pupils continue to face usability difficulties. The System Usability Scale (SUS) technique is used in this study to assess the usability...
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WEBSITE-BASED RESEARCH AND COMMUNITY SERVICE INFORMATION SYSTEM USING THE WATERFALL METHOD AT TAKUMI POLYTECHNIC, BEKASI
Nurdin Effendi
; Anis Lelitasari
; Reza Ilyasa
; Rangga Gading Satria
; Usman Habib Bahtiar
; Wayan Deva Adhisthayana
Jurnal Elektronika dan Komputer
Vol 18
, No 1
(2025)
This study focuses on developing a web-based Research and Community Service Information System (SIPPMAS) for Politeknik Takumi Bekasi, utilizing the Waterfall methodology. The aim is to create an integrated platform that streamlines the management of research and community service activities, from proposal submission and budget allocation to project execution and final reporting. The Waterfall method was chosen for its structured, sequential approach, ensuring a systematic development process th...
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Pengaruh Advertising Attractiveness, Online Costumer Review, Influencer Marketing terhadap Purchase Decision Melalui Costumer Trust Selaku Variabel Intervening (Study Kasus Pada Skincare Skintific Di Yogyakarta): STUDY KASUS PADA SKINCARE SKINTIFIC DI YOGYAKARTA
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to determine the effect of Advertising attractiveness, Onlie costumer review, Influencer marketing, on purchase decision throught costumer trust (Case Study on SKINTIFIC in Yogyakarta). This research uses quantitative methods. The population in this study were SKINTIFIC skincare costumers in Yogyakarta who were obtained from distributing questionnaires with samples taken using nonprobabilitu sampling method, namly sampling techniques with a census so that the sample used in study...
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Pengaruh Efikasi Diri, Beban Kerja dan Work Life Balance Terhadap Kepuasan Kerja Karyawan Di PT. Telkom Indonesia Witel Solo
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study is a survey study on employees of PT. Telkom Indonesia Witel Solo. The purpose of this study is to examine the effect of self-efficacy, workload and work life balance on job satisfaction. The type of data used is quantitative data, the data source used is primary data. Data collection in this study was carried out by distributing researcher questionnaires to the relevant respondents. The population in this study were employees of PT. Telkom Indonesia Witel Solo. The sampling technique...
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PENGARUH DISPLAY LAYOUT DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA RUMAH BATIK SERUNAI KOTA PEKANBARU
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, he...
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Pengaruh Pemahaman Akuntansi Dan Literasi Digital Terhadap Kesiapan Kerja Calon Akuntan Di Era Digital 4.0
Wayan Tari Indra Putri
; Wayan Tari Indra Putri
; Made Ayu Jayanti Prita Utami
; Ni Nengah Lasmini
; Wayan Eny Mariani
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
World has entered the Industrial Revolution Era 4.0 or also known as the Digital Era 4.0. In this era, the work industry changes dramatically and is different from the previous work industry, so that graduates or the workforce are expected to have the latest skills that match the needs of today's work industry. Digital literacy is said to be the ability to access, manage, understand, integrate, communicate, evaluate, and create information safely and appropriately using digital technology for wo...
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SYSTEMATIC LITERATURE REVIEW (SLR): USER ACCEPTANCE AND SATISFACTION WITH BYOND SERVICES BY BSI
Aida Puspita
; Rosyidah Septianingrum
; Siti Shofiyaturrohmah
; Azkania Nabila
; Rosyidah Septianingrum
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Digital transformation in the Islamic banking sector requires innovation that is responsive to user needs. The BYOND by BSI application is a form of digital transformation by Bank Syariah Indonesia in response to these dynamics. This study aims to examine customer acceptance and satisfaction with the use of the BYOND application based on five recent national studies. The research findings indicate that factors such as perceived usefulness, ease of use, trust, and Islamic banking features play a...
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PENGEMBANGAN GAME EDUKASI UNTUK ANAK USIA DINI DI TK MARANATHA SILAMOSIK
Jurnal Elektronika dan Komputer
Vol 18
, No 1
(2025)
Kemajuan teknologi telah menciptakan peluang baru dalam bidang pendidikan, terutama bagi anak usia dini. Penelitian ini mengembangkan sebuah game edukatif berbasis Android yang ditujukan untuk anak berusia 4 hingga 6 tahun, dengan materi pengenalan huruf, angka, buah, dan hewan. Pengembangan aplikasi ini menggunakan model Waterfall yang mencakup analisis kebutuhan, perancangan, implementasi, pengujian, serta pemeliharaan. Game dirancang menggunakan Flutter dan bahasa Dart untuk menghasilkan tamp...
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