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ANALISIS PENGARUH BAURAN PEMASARAN DALAM USAHA MENINGKATKAN PENERIMAAN MAHASISWA BARU
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to examine the effect of marketing mix on increasing the number ofstudents at the Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) DutaBangsa Surakarta. Data collected by using sampling method as many as 117 studentrespondents. Data analysis was done through analysis of research instrument thatincluded validity test using product moment correlation and reliability test using alphaCronbach technique, hypothesis test included path analysis, coefficient of determination(R2)...
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PENGARUH HARGA, KUALITAS PRODUK, DAN MEREK TERHADAP MINAT BELI KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the significance of the influence of price,product quality, brand on consumer purchase intention. This type of research is a surveyon consumer Rainovel’s Distro in Surakarta. Sample as many as 100 people withaccidental sampling method. Data collection techniques used questionnaires,observations and documentation. Data analysis used multiple linear regression. Theresults showed that 1) Prices has a significant effect on consumer purchase intention 2)Produ...
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PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith...
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KAJIAN LOYALITAS PELANGGAN DARI PERSPEKTIF KEPUASAN PELANGGAN PASIR CV PUTRA MULIA BATU MERAPI BERBASIS BAURAN PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This research is done on sand customers in CV Putra Mulia Batu Merapi, oneof the sand mining companies in Klaten district, Central Java province. To know thedirect influence between variables; Product quality, service quality and selling priceto customer satisfaction, and direct influence between variables; Product quality,service quality, selling price to customer loyalty mediated by customer satisfaction.The data used in this study is primary data sourced from the questionnaire, thesample in t...
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PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN MANUFAKTUR INDUSTRI DASAR DAN KIMA DI BEI PERIODE 2013 – 2015
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 13
, No 3
(2017)
This study aims to determine the effect of Good Corporate Governance onfinancial performance at basic and chemical industry manufacturing companies.Independent Variables Good Corporate Governance in this research is independentboard of commissioner, board of directors, audit committee, managerial ownership,and institutional ownership. The population in this study are all basic and chemicalmanufacturing companies listed on the Indonesia Stock Exchange (IDX) andcontinuously publish financial state...
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PENGARUH KARAKTERISTIK TUJUAN ANGGARAN, LINGKUNGAN BIROKRASI, KOMITMEN MANAJEMEN, DAN KUALITAS SUMBER DAYA MANUSIA TERHADAP PENYERAPAN ANGGARAN
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 13
, No 3
(2017)
The purpose of this study is to analyze the influence of characteristics ofbudget objectives, bureaucratic environment, management commitment and humanresource quality to budget absorption. Type of survey research in sub-district inBanjarsari Sub-district Surakarta City. The population of employee research isdirectly related to the preparation of the budget of 46 people, all of which are usedas research samples with census techniques. Data collection techniques useddocumentation and questionnair...
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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan DGC Coffeeshop di Solo, Kutoarjo, Sragen)
Jurnal Manajemen Sumber Daya Manusia
Vol 11
, No 2
(2017)
This research aimed to find out the effect of product and customerqualities either directly or with customer satisfaction as mediating variable onthe customer loyalty of DGC Coffeeshop in Solo, Kutoarjo, and Sragensubsidiaries. The sample consisting of 108 customers was taken from July 7to 23, 2017. Technique of collecting data used was questionnaire throughvalidity and reliability tests. Technique of analyzing data used was pathanalysis with classical assumption test. Technique of collecting da...
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FAKTOR-FAKTOR YANG MEMPENGARUHI TAX AVOIDANCE DENGAN LEVERAGE SEBAGAI VARIABEL MEDIASI
Dinamika Akuntansi Keuangan dan Perbankan
Vol 5
, No 1
(2017)
This research aimed to examine and analyze the effect of executive characteristic, size, sales growth, and leverage towards corporate tax avoidance. On this research, leverage used as mediating variabel to mediate the relationship between executive charactheristic, size, and sales growth to corporate tax avoidance. The population in this research is manufacturing companies listed on the Indonesian Stock Exchange period 2012 to 2014. The sampling technique was done by purposive sampling with samp...
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PENGARUH LEVERAGE, INTENSITAS PERSEDIAAN, INTENSITAS ASET TETAP, DAN PROFITABILITAS TERHADAP AGRESIVITAS PAJAK
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 8
, No 2
(2017)
This study analyzes the factors that affect tax aggressiveness by comparing NPM companies with NPM industry. The sample used in this study is a manufacturing company listed on the BEI 2010-2015. Testing is done by logistic regression. The results showed that leverage, inventory intensity, and fixed asset intensity had no effect on tax aggressiveness. While profitability have a positive effect on tax aggressiveness.
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PERAN GURU PPKn DALAM MEMBENTUK KARAKTER SISWA SEBAGAI PENDUKUNG REVOLUSI MENTAL (Studi Kasus Pada Siswa SMP Negeri 4 Karanganom Kabupaten Klaten)
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 3
, No 1
(2017)
Tujuan penelitian ini adalah untuk mengetahui : 1) Peran guru PPKn dalammembentuk karakter siswa sebagai Revolusi Mental pada siswa SMP Negeri 4 KaranganomKabupaten Klaten, 2) Kendala yang dihadapi guru PPKn dalam membentuk karakter siswasebagai Pendukung Revolusi Mental pada siswa SMP Negeri 4 Karanganom KabupatenKlaten.Metode penelitian ini adalah diskriptif kualitatif dengan menggunakan pendekatankualitatif deskriptif, dalam penelitian ini juga memanfaatkan pendekatan kuantitatif sebagaipelen...
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