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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source...
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ANALISIS PENGARUH CITRA MEREK, KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The objectives of the study were to analyze (1) The influence of brand image toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (2) The effect of brand awareness toward puchasing decisiom on University student of Slamet Riyadi Surakarta. (3) The effect of quality perception toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (4) The Effect of brand Loyalty toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. The population i...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN NGGONE KONCOKU COFFE HOUSE DI SURAKARTA (Survei pada Pelanggan Nggone Koncoku Coffe House di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect facilities on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (2) the effect of service quality on customer satisfaction Nggone Koncoku Coffe House in Surakarta. (3) the effect of price on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (4) the dominant variable influence on consumer satisfaction Nggone Koncoku Coffe Huse in Surakarta. The study population was the whole kosumen Nggone Kocoku Coffe House with a sample of 100...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP RETURN ON ASSET BANK PEMBANGUNAN DAERAH DI INDONESIA TAHUN 2011 – 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
Profitability is the most appropriate indicators to measure the performance of a bank. One measure of profitability of banks using the ROA. ROA is a ratio that illustrates the ability of banks to make profits overall objective of this study was to analyze the influence of Capital Adequacy Ratio, liquidity ratio, credit risk, operational eficency and firm size (size) of the Return on Assets in Regional Development Bank in Indonesia. This research is an empirical study on the Regional Development...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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PENGARUH KEPEMIMPINAN, DISIPLIN, DAN KOMPETENSI TERHADAP PRODUKTIVITAS KERJA GURU DENGAN LOYALITAS SEBAGAI VARIABEL MEDIASI PADA SMP NEGERI 4 SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
A success from school originally based on the leadership, discipline, and competency from headmaster and teachers in order to improve the productivity through high loyalty. In practice there are some problems including headmaster leadership, discipline, competency and loyalty that influence to teacher works. There are some teachers who have the high level of discipline, competency, and loyalty will produce the high productivity and the contrary. In this research, the sample is 53 people of popul...
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PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS PARIWISATA KABUPATEN TIMOR TENGAH SELATAN
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
Performance is the result of the quality and quantity of work accomplished by an employee in carrying out their duties in accordance with the responsibilities given to the employees. Some important factors to improve performance is work motivation, work environment and work Discipline. The purpose of this study to determine the effect of work motivation, work environment and work Discipline on Employee Performance Office of Timor Tengah Selatan regency tourism. The population in this study were...
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PENGARUH HUBUNGAN KERJA, MOTIVASI KERJA, DAN LINGKUNGAN KERJA TERHADAP PRESTASI KERJA KARYAWAN
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This research aims to influence the employment of employee performance, the effect of work motivation on employee performance, the effect of the work environment on employee performance, and which variables that have a dominant influence on employee performance. The population in this study were all employees of PT Guwatirta Prosperous Karanganyar many as 40 people. Data collection techniques using questionnaires and documentation. Data were analyzed using multiple linear regression analysis. Th...
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