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Pengaruh Modal Usaha, Inovasi Produk, dan Strategi Pemasaran Terhadap Persepsi Profitabilitas Pelaku UMKM Kuliner di Wilayah Pekalongan
Indonesia, Dini Kharisatul Khabibah
; Rokhman, Nur
; Dini Kharisatul Khabibah
; Nur Rokhman
; Titik Rianawati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
UMKM in Indonesia have an important role in economic growth, as well as being able to absorb labor, and distribute development results. The purpose of this study was to determine the effect of business capital, product innovation, and marketing strategies on the perception of profitability of culinary UMKM actors in the Pekalongan area. The population in this study were culinary UMKM actors in the Pekalongan area. The sampling technique was purposive sampling so that 95 respondents were obtained...
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PENGARUH MOTIVASI INTRINSIK DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DIMEDIASI KOMITMEN ORGANISASI (Studi pada Puskesmas Siwalan Kabupaten Pekalongan)
Innovation, Theory & Practice Management Journal
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh motivasi intrinsik dan disiplin kerja terhadap kinerja pegawai baik secara langsung maupun tidak langsung melalui komitmen organisasi. Populasi yang digunakan adalah pegawai yang bekerja di Puskesmas Siwalan Kabupaten Pekalongan dengan jumlah 59 pegawai. Teknik pengambilan sampel menggunakan metode sensus atau sampel jenuh, sehingga seluruh jumlah populasi akan dijadikan sampel penelitian yaitu 59 responden. Sumber data yang digunakan data pri...
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Pengembangan Label Desain Kemasan Susu Kefir Guna Peningkatan Brand Awareness Wow Suke
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, me...
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Profesionalitas Aparatur PPPK: Peran Kinerja, Kompetensi, Motivasi, Dan Budaya Organisasi
Public Service And Governance Journal
Vol 6
, No 2
(2025)
This research was conducted with the aim of evaluating the extent of the professionalism of the apparatus within the Central Bangka Regency Government by examining how performance affects it, as well as evaluating the extent to which competence, motivation, and organizational culture contribute to the achievement of the performance of Government Employees with Employment Agreements (PPPK). By applying a quantitative approach and explanatory research design, data was obtained through a survey of...
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Rebranding Universitas Karya Husada Semarang Sebagai Upaya Peningkatan Brand Awarness
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This study explores the rebranding of Universitas Karya Husada Semarang as a strategic effort to enhance brand awareness in a competitive higher education environment. The research adopts a qualitative descriptive approach combined with the Research and Development (R&D) method to design and validate an effective rebranding strategy. Data were collected through observations, interviews with university stakeholders, and questionnaires distributed to students and the general public. The rebran...
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Perancangan Card Game Kue Tradisional Indonesia Untuk Usia 18 – 21 Tahun
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This research presents the design of a card game titled "Kejutan Manis Nusantara", aimed at introducing traditional Indonesian cakes to Generation Z, particularly those aged 18 to 21, in a fun and interactive way. This game combines education about the richness of Indonesian cuisine with a social experience that strengthens relationships among players. The card game design implements semi-realistic illustrations that clearly depict the cakes, making it easy for players to recognize traditional I...
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DESAIN KARAKTER PION BOARD GAME EDUKASIPAKAIAN ADAT DI INDONESIA
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
Abstract. Indonesia is an archipelagic country with a rich and diverse cultural heritage, reflected in its traditional clothing from various regions. However, with the advancement of time and the rapid flow of globalization, the younger generation's attention to traditional clothing has declined. A survey of youth aged 19–22 years found that most of them do not fully recognize the types, names, and origins of Indonesian traditional clothing, although they acknowledge the importance of preserving...
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Perancangan Desain Karakter Buku Ilustrasi People Pleaser Dalam Dunia Kerja
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
This paper discusses the visual design of character designs for an illustrated book that focuses on the problem of people pleasers among employees aged 22-30 years. People pleasers are individuals who tend to please others at the expense of themselves, which in the long term can trigger stress and mental disorders. The results of the study show that many young employees experience a dilemma between meeting other people's expectations and maintaining their own well-being. To convey this problem,...
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Edukasi Aktifitas Fisik dan Latihan Terprogram untuk Mengurangi Penyakit Tidak Menular di Wilayah Rural Karanganyar
Pristianto, Arif
; Samiyem, Samiyem
; Rahman, Farid
; Susilo, Taufik Eko
; Naufal, Adnan Faris
; Fatmarizka, Tiara
Abdi Geomedisains
Vol 6
, No 1
(2025)
Non-communicable diseases (NCDs) such as hypertension, diabetes mellitus, and heart disease are increasingly found in rural areas, including Karanganyar, which are experiencing a shift in lifestyle due to industrialization. Low public awareness of the importance of physical activity is one contributing factor. This community service aims to improve public knowledge and behavior through education and programmed physical exercise in the form of gymnastics and healthy walking. The implementation me...
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Pengendalian Banjir Sungai Cikeruh Sapan Kabupaten Bandung
Hartawan, I Putu
; Nur Ahmadito, Ardy
; Setyo Qhairaan, Laifhan
; Zudan , Ahmad
; Herlambang , Agil
; Arisandi, Enggar
Jurnal Teknik Sipil
Vol 18
, No 1
(2025)
Penelitian ini mengevaluasi dan membandingkan strategi pengendalian banjir di kawasan Sungai Cikeruh, Sapan, Kabupaten Bandung, yang rawan banjir akibat luapan sungai dan perubahan tata guna lahan. Analisis hidrologi menggunakan data curah hujan maksimum tahunan (2001–2023) menunjukkan bahwa distribusi Gumbel paling sesuai untuk menentukan hujan rencana. Debit puncak banjir periode ulang 20 tahun diperoleh sebesar 150 m³/s menggunakan metode Hidrograf Satuan Sintetis (SCS) yang telah dikalibrasi...
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