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ANALISIS PENGARUH BAURAN PEMASARAN DALAM USAHA MENINGKATKAN PENERIMAAN MAHASISWA BARU
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to examine the effect of marketing mix on increasing the number ofstudents at the Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) DutaBangsa Surakarta. Data collected by using sampling method as many as 117 studentrespondents. Data analysis was done through analysis of research instrument thatincluded validity test using product moment correlation and reliability test using alphaCronbach technique, hypothesis test included path analysis, coefficient of determination(R2)...
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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the significance effect of product quality and servicequality to customer satisfaction, analyze the significance of product quality, servicequality and customer satisfaction to customer loyalty and analyze the significance ofeffect of product quality and service quality on customer loyalty with customersatisfaction as intervening variable. This study is a survey of restaurant customers KFCHartono Mall in Solo Baru. Samples of 100 people with purposive sampling techniqu...
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PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this research is to analyze the significance of the influence ofservice quality, price, consumer satisfaction to the customer loyalty as well as theinfluence of service quality to the purchase customer loyalty with satisfaction as aintervening variable. The population is all consumers who visit and buy at WarungMakan Bu Yati Solo. 100 respondents are selected as sample, using purposive sampling.This research uses survey method, the type data collection with interview, questionnair...
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PENGARUH KOMPENSASI, MOTIVASI, KOMITMEN ORGANISASIONAL DAN PENGETAHUAN AKUNTANSI TERHADAP KINERJA KARYAWAN BAGIAN AKUNTANSI (Survei pada Koperasi Karyawan Perusahaan Manufaktur di Kabupaten Pati)
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 13
, No 3
(2017)
The performance of Accountants in conducting its work is influenced byvarious factors, such as compensation, motivation, organizational commitment andknowledge of accounting. The purpose of this study was to analyze the effect betweencompensation, motivation, organizational commitment and knowledge of accountingor partially simultaneously against the performance of an employee the accountingsection. This study used a case study on the employee's part in cooperativeaccounting Manufacturing Compan...
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PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN MANUFAKTUR INDUSTRI DASAR DAN KIMA DI BEI PERIODE 2013 – 2015
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 13
, No 3
(2017)
This study aims to determine the effect of Good Corporate Governance onfinancial performance at basic and chemical industry manufacturing companies.Independent Variables Good Corporate Governance in this research is independentboard of commissioner, board of directors, audit committee, managerial ownership,and institutional ownership. The population in this study are all basic and chemicalmanufacturing companies listed on the Indonesia Stock Exchange (IDX) andcontinuously publish financial state...
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PENGARUH PROFITABILITAS DAN BIAYA OPERASIONAL TERHADAP PPh BADAN PERUSAHAAN MAKANAN DAN MINUMAN DI BEI (PERIODE 2013 – 2015)
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 13
, No 3
(2017)
The purpose of this study to determine the significance of the effect of the netprofit margin and operating expenses to the corporate income tax. The population inthis study is a food and beverage company listed in Indonesia Stock Exchange in2013-2015. Sampling techniques in this study using purposive sampling in order toobtain a sample of 11 companies out of 15 companies that meet the criteria of foodand beverage companies in the Indonesia Stock Exchange in the years 2013-2015.Data taken from t...
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PENILAIAN KINERJA KEUANGAN PERUSAHAAN MELALUI TINGKAT LIKUIDITAS, SOLVABILITAS, AKTIVITAS DAN PROFITABILITAS PADA PERUSAHAAN TELEKOMUNIKASI
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 13
, No 3
(2017)
The study aims to asses the financial performance of companies using financialratio analysis, by taking an object on the telecommunications companies, based onthe development of telecommunications is increasingly with the rapid advance oftechnology and information. Source of data used in the form of secondary data,namely the company’s published financial statements. The type of data used in theform of quantitative and qualitative data. Techniques of data analysis using ratioanalysis and the ra...
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PENINGKATAN IKLIM USAHA KECIL MENENGAH MELALUI STRATEGI KOMUNIKASI DINAS PENANAMAN MODAL DAN PERIZINAN TERPADU SATU PINTU
Jurnal Manajemen Sumber Daya Manusia
Vol 11
, No 2
(2017)
Small and Medium Enterprises (SMEs) are of special concern to thegovernment. Reform and regional autonomy triggered the implementationand development of a new public service bureaucracy (NPS) into theadministration of public services. NPS places the citizens to be served. Onegovernment program is One Stop Service (OSS). OSS uses the principle ofwork easy, cheap, fast and can be transparent. Thus, the institutionconcerned makes communication strategy based on media strategy so thatpeople are more...
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PENGARUH IKLIM ORGANISASI, PELATIHAN DAN KEMAMPUAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI (Studi pada Perawat Rumah Sakit Jiwa Daerah Surakarta)
Jurnal Manajemen Sumber Daya Manusia
Vol 11
, No 2
(2017)
This research is conducted to analysis the significance effect of: (1)organisastion climate to the nurses work productivity, (2) training to thenurses work productivity, (3) work ability to the nurses work productivity. Thepopulation is entire nurse at RSJD Surakarta as many as 100 nurses. Thesample is taking by simple random sampling, so get sample as many as 80nurses. The technique of gathering the data is using questioner throughvalidity test and reliability test. The analysis technique uses...
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