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Analisis Ekonomi Produk Shampo Rambut Merk Sunsilk
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 1
(2025)
This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improveme...
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How Digital Marketing, AI Integration, Creativity, And Tax Incentives Impact The Profitability Of Micro, Small, And Medium Enterprises
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 4
(2023)
This research aims to investigate how digital marketing strategies, integration of artificial intelligence (AI), creative approaches, and tax incentives influence the profitability of micro, small, and medium enterprises (MSMEs). The study employs a qualitative research model to delve into the intricate dynamics of these factors. Sampling techniques involve purposive selection of MSME owners, managers, and relevant stakeholders. Data analysis is conducted through thematic coding and narrative sy...
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