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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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INTERGENERATIONAL FOOD TABOO: EXPLORATION THE FORMATION OF SELF-EFFICACY IN MOTHERS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-efficacy presents high confidence in achieving goals, including those who are pregnant. On the other hand, there is a food taboo phenomenon that is believed by people across generations in various regions including on the coast amidst the acceleration of information. This phenomenon is by carrying out food taboos that are believed to affect health. On the other hand, these taboos risk a person lacking nutritious food. Where other risks are the health of the fetus and child in the future and...
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Penerapan Business Model Canvas untuk Mengembangkan Strategi Bisnis ACW Studio
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-base...
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2 Sitasi
Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desi...
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The Impact of QRIS Payment Usage on Business Income Growth in MSMEs
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to examine the effect of the implementation of the Quick Response Code Indonesian Standard (QRIS) in increasing business income, especially for Micro, Small and Medium Enterprises (MSMEs) using the Technology Acceptance Model (TAM) approach. The method used in this study is a descriptive quantitative approach, which aims to provide an overview of the QR Code implementation. The population in this study involved MSME owners, with a sample taken from 100 respondents through non-pro...
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Penerapan Model Unified Theory of Acceptance and Use Of Technology Untuk Mengetahui Faktor yang Mempengaruhi Perilaku Penggunaan QRIS
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
The advancement of payment technology has shifted the role of cash to non-cash systems. Generation Z plays a significant role in the adoption of this technology. One of the innovations introduced by Bank Indonesia is the Quick Response Code Indonesian Standard (QRIS), launched on August 17, 2019, to support digital payments through server-based e-money applications, e-wallets, or mobile banking. This study aims to analyze the factors influencing QRIS usage behavior among Generation Z based on th...
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Keutamaan Menuntut Ilmu dalam Perspektif Islam di Kehidupan Modern : Tantangan, Peluang, dan Pengaruh Teknologi dalam Pembentukan Karakter di Era Digital
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2024)
The importance of seeking knowledge in Islam is emphasized as one of the means to achieve both worldly and eternal happiness. However, in the digital era, seeking knowledge faces new challenges and opportunities. This study examines the Islamic perspective on seeking knowledge in modern life, focusing on the challenges, opportunities, and the influence of technology on character development in the digital age. The main challenges include the overwhelming amount of information that may not always...
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Analisis Kesalahan Penggunaan Huruf Kapital pada Tiga Surat dari Pemenang Lomba Menulis Surat untuk Mendikbud
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2024)
Bahasa Indonesia as an official communication tool had grammatical guidelines such as Ejaan Bahasa Indonesia yang Disempurnakan (EYD) V, which was used to regulate the use of letters, punctuation, and word writing. One important aspect of this grammar was the correct use of capital letters. Unfortunately, there were still many errors in applying this rule, both in scientific and non-scientific writing. This study aimed to analyze the capitalization errors in the three winning letters of the Writ...
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Korelasi Ilmu Pengetahuan, Metode Ilmiah Dan Penelitian
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
Science and the scientific method are two closely related concepts that support the development of research. The scientific method provides a systematic framework for acquiring, validating, and organizing knowledge, while science serves as the theoretical foundation for further exploration. This study employs a Systematic Literature Review (SLR) approach to evaluate the relationship between science and the scientific method in advancing research. By analyzing recent literature, this article iden...
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BUSINESS SUCCESS INFLUENCED BY CREATIVITY, ENTREPRENEURIAL KNOWLEDGE AND BUSINESS CAPITAL
Prabowo, Catur
; Tasriastuti, Nurrohmi Ambar
; Pelupessy, Ig. Henri
; Harminingtyas, Rudika
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The purpose of this study was to determine the effect of creativity, entrepreneurial knowledge and business capital on business success (Case study on MSMEs in West Semarang District). The population in this study was 50 MSME actors. Data collection techniques used observation, case studies and questionnaires. Data analysis techniques used quantitative methods. In this study, the method used to analyze data was the Partial Least Square (PLS) method using SmartPLS 3.0 software. The results of the...
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