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ANALISIS BEBERAPA FAKTOR DETERMINAN YANG MEMPENGARUHI KINERJA KEUANGAN
Dicky Arisudhana
; Ravindra Safitra Hidayat
; Yugi Setyarko
; Agus Sriyanto
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
This research aims to determine and test the influence of several financial ratios, namely liquidity, leverage, sales growth and debt maturity on financial performance. This type of research is quantitative research that uses secondary data sourced from the website www.idx.co.id. The population in this study are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange with an observation period of 2018-2022. The sampling technique used a purposive sampling meth...
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Pengaruh Brand Image, Electronic Word Of Mouth dan Promosi terhadap Keputusan Pembelian : (Studi pada Pengguna Tiktok Shop di Jakarta Selatan)
Falah Khairunnisa
; Yugi Setyarko
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study aims to determine the effect of brand image, electronic word of mouth, and promotions on purchasing decisions. The data source used in this research is primary data collected through the distribution of questionnaires. The population of this study consists of TikTok Shop users in South Jakarta. The sampling technique used is nonprobability sampling, with a purposive sampling method based on Lemeshow's formula, resulting in a sample size of 98 respondents. The analytical tool used is S...
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Peran Kepercayaan Konsumen dalam Memediasi Pengaruh Customer Satisfaction dan Citra Merek terhadap Minat Pembelian Ulang: (Studi pada Konsumen Indomaret Kembang Larangan di Tangerang)
Khofifa Dwi Lestari
; Yugi Setyarko
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This research aims to examine the role of consumer trust in mediating the influence of customer satisfaction and brand image on repurchase intention among Indomaret Kembarang Larang consumers in Tangerang. The method used is descriptive quantitative using a questionnaire. The analysis technique used in this research is Path Analysis. Sampling in this study used a purposive sampling technique with a sample size of 99 consumers. Data was collected through a questionnaire with an interval scale whi...
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