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Menampilkan 1–4 dari 4 artikel
Analisis Strategi Marketing PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari untuk Menarik Minat Menabung Masyarakat : (Studi Kasus: Bandarejo Dusun 1)
Silva Nabila Putri
; Novi Susanti
; Yossi Eriawati
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
This study aims to analyze the marketing strategy of PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari in attracting people's interest in saving money in Bandarejo Hamlet 1, West Pasaman Regency. A qualitative approach was used through field method with interviews, observation, and documentation. Research results showed that PT BPR Swadaya Anak Nagari implements four main marketing strategies: product strategy, price, and documentation. four main marketing strategies: product, price, promotio...
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Pengaruh Budaya Organisasi terhadap Kinerja Karyawan di KSU Gapoktan Albasiko II Pasaman Barat
Yunisa Rahma
; Yossi Eriawati
; Fawza Rahmat
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
This research is motivated by the low level of organisational culture on the performance of employees in KSU GAPOKTAN ALBASIKO II West Pasaman, a picture that organisational culture affects the performance of employees. In this study the researcher connects the problem of lack of awareness and stability of organisational cultural values and still not entirely run by employees, time discipline, innovation, attention to detail, results orientation, team orientation, stability, consistency, honesty...
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Pengaruh Fluktuasi Harga Emas terhadap Keputusan Nasabah Bertransaksi di Pegadaian : (Studi Kasus Pegadaian Simpang Empat)
Hayati Hayati
; Fawza Rahmat
; Yossi Eriawati
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This research is motivated by the influence of gold price fluctuations on customer decisions to transact at Pegadaian (Case Study of Simpang Empat Pegadaian). With the aim of knowing how influential gold price fluctuations are on customer decisions to transact at Simpang Empat Pawnshop. This research uses quantitative methods. The population in this study were Simpang Empat Pawnshop customers. The data collection technique used was by filling out a questionnaire distributed to 91 customers who w...
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Analisis Strategi UMKM dalam Pengembangan Ekonomi Kreatif pada Industri Kecil Dodol di Kampung Muara Tapus Kecamatan Sungai Aur
Nini Azelvi
; Maisarah Leli
; Yossi Eriawati
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This paper discusses the Analysis of MSME Strategy in the Development of Creative Economy in the Small Dodol Industry in Muara Tapus Village, Sungai Aur District. The purpose of this study is to analyze what strategies have been implemented by MSMEs based on the creative economy in the small dodol industry in Muara Tapus Village, Sungai Aur District and to provide alternative strategies that are in accordance with the current position and condition of the business. This type of research uses qua...
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