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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
ABSTRACT One the marketing strategy of company service can be seen from marketing hotchpotch that is product, price, distribution or place and promotion, but in service marketing mostly in direct correlation to human being make difference to the result of customer satisfaction. For that marketing of service require to pay attention other element like people, physical evidence and process. Service which is either from provider service people will form an evidence physical at customer effect of p...
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DIMENSI KEKUASAAN DALAM EKONOMI
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
Abstract Political economy approach to place the state as a formal institution that rests on the concept of values, shared interests, and power, actively participates in economic activities. The state is managing the resources of power, and power relations within the state will determine the relations and economic distribution. Dimension of state-owned power used to perform three functions in the economy, namely economic activity regulation, income redistribution, and procurement of commodity g...
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TINJAUAN LEGAL NORMATIF FRANCHISE / WARALABA DI INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 8
, No 1
(2012)
Abstract To strengthen the economy of one country, it must be done by strengthening and accelerating industry and trade. The implementation of both activities, actually, can not be separated with export and import activities as well as to the service which create the relationship among the people who have different countries. The relationship can stay in harmony if the hardware of both activities and all its aspects can be accommodated by the appointment which is internationally designed. The a...
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PERAN MANAJER DALAM KONFLIK ORGANISASI
Jurnal Ekonomi dan Kewirausahaan
Vol 8
, No 1
(2012)
Abstract The happening conflict in every organization represent something matter which cannot be obviated. This matter happened because one involved in people who side of organization have character, target of, vision, and also style which different each other. On the other side existences of interdependence between one with other which become character every organization. Not all conflict harms organization. Arranged conflict and controlled better can profit organization as a unity. In arrangi...
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PENGENDALIAN PIUTANG TERHADAP TINGKAT KEBUTUHAN MODAL KERJA SERTA DAMPAKNYA TERHADAP TINGKAT PROFITABILITAS
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT One of the company's strategy to increase of sales volume is to Provide the receivables, the receivables are more and more hope of profit but Also the Greater the risk the company is Also getting bigger and of course investment or working capital to be provided by companies are Also increasingly working a lot. Capital apart closely related to the operation of company daily as well as indicate the level of safety or margin of safety of creditors, especially the short term. The existence...
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ANALISIS KETERKAITAN KARAKTERISTIK DENGAN PENDAPATAN PENJUAL WEDANG JAHE (HIK) DI SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 2
(2012)
ABSTRACT Hypothesis that is told (1) there are interrelationship wich significant characteristich with earnings of sellers gingers drink (HIK) in Surakarta (2) capital factor as one of most the bearing dominance with earning of sellers gingers drink (HIK) in Surakarta. Where as data analysis apply Chi Square test namely compare X2 calculate with X2 table. If X2 calculate bigger than X2 is table, Ha received by Ho rejected where as for knowing very factor dominant the bearing by comparing coeffi...
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CUSTOMER RELATIONSHIP MANAGEMENT: UPAYA PENCAPAIAN PROFITABILITAS JANGKA PANJANG
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 2
(2012)
ABSTRACT The rapidly and constantly changing business environment has forced businesses to reconsider their strategies in maintaining their customer base. Customers nowadays have a wide array of product choices, and worst – they are becoming increasingly disloyal. Such facts pose serious threats for some companies. For those who want to keep their customer base, an integrated approach of maintaining and managing customer relationship must be taken. This article proposes an integrated framework...
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PENGARUH DIMENSI KUALITAS PELAYANAN JASA TERHADAP KEPUASAN NASABAH
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 2
(2012)
ABSTRACT The analysis results which could be reported are: (1) The questionnaire of all variables are valid and the variability’s result is reliable, (2) The result of classical assumption test show that the model is no multicolinierity, no heteroskedasticity, no autocorrelation and the residual is normal. Results of t test indicate that (1) the reliability dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 1; (2) the responsiv...
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ANALISIS PREFERENSI KONSUMEN SEBAGAI DASAR PENENTUAN SEGMENTASI DI PERBANKAN SYARIAH (Studi Kasus PT Bank Muamalat Indonesia Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
Abstract The objectives of this research are to analysis the preference of consumer on the syariah bank as base of segmentation and how the segmentation strategy is applied. There are three analysis for segmentation analysis: factor analysis, cluster analysis, and profiling analysis. The result of this research are by the factor analysis, there are six factors (location, park, funding, saving, motivation, and services), by cluster analysis, there are three cluster (location, benefit of product,...
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BISNIS DAN TANGUNG JAWAB SOSIAL
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
ABSTRACT The dynamic changes of the environment which are caused by the internal and external causer have forced the businessmen not only to increase the profit and work systems but also to care for the social problems. The more power the businessmen have the more significant effect of quality of life the people have, whether as individual or as society. Even, it influences all lives in the world. This phenomenon brings the statement of Corporate Social Responsibility (CSR). CSR emphasizes that...
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