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Pengaruh Diferensiasi Produk, Promosi Media Sosial Dan Kualitas Pelayanan Terhadap Minat Pembelian di Tea Break Sambi Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of product differentiation, social media promotion, and service quality on consumer purchase intention at Tea Break Sambi Kediri. The research employed an associative quantitative approach using a survey method with questionnaires distributed to 88 respondents selected through an accidental sampling technique. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS version 25....
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Analisis Strategi Pemasaran UD. Arif Bersaudara Menggunakan Pendekatan SWOT dan QSPM:
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
Competition in the songkok (traditional cap) industry in Gresik Regency has become increasingly intense, especially for small enterprises such as UD. Arif Bersaudara, which face challenges in maintaining competitiveness amid changing market trends and consumer preferences. This study aims to analyze effective marketing strategies for UD. Arif Bersaudara by identifying internal and external factors and determining the most appropriate strategic priorities for business development. The research em...
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Pengaruh Kualitas Layanan, Atmosfer Cafe Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Omah Petoeng Tulungagung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of service quality, café atmosphere, and trust on customer loyalty at Omah Petoeng Tulungagung. The research employed a quantitative approach with an associative design. The population consisted of customers who had made at least two purchases, with a sample of 112 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The result...
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Effectiveness Duolingo in Improving Student Motivation in Speaking Skills
Scripta : English Department Journal
Vol 12
, No 2
(2025)
This study aims to eval__uate the effectiveness of the treatment in improving participants' learning outcomes. The research design used pretest and posttest, involving 20 participants as samples. Data analysis was conducted using descriptive statistics, correlation tests, and paired t-tests. The study showed a significant increase in posttest scores, from an average of 290.75 to 502.75, indicating that the treatment effectively improved learning outcomes. However, the high standard deviation in...
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Analisis Dampak Penerapan Pajak UMKM Final terhadap Kepatuhan Wajib Pajak
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economic development, particularly in job creation, income distribution, and tax revenue contribution. To support MSMEs and encourage formal tax participation, the government issued Government Regulation (PP) No. 23 of 2018, which reduced the Final Income Tax (PPh Final) rate from 1% to 0.5% of gross turnover. This policy aims to increase tax compliance, reduce administrative burdens, and expand the national tax base....
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Pengaruh Product Quality, Brand Image, dan Perceived Value terhadap Customer Satisfaction untuk Meningkatkan Repurchase Intention
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
Rapid technological advancements have encouraged smartphone sellers to emphasize good product quality to meet customer needs in order to achieve customer satisfaction and repurchase intentions. A positive brand image and good perceived value are important factors in building customer satisfaction, which ultimately impacts repurchase intentions. This study aims to examine the influence of product quality, brand image, and perceived value on customer satisfaction and thus increasing repurchase int...
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Pengaruh Literasi Keuangan, Persepsi Risiko dan Pendapatan terhadap Kepuasan Investasi Mahasiswa STIE Surakarta
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study focuses on analyzing how financial literacy, risk perception, and income level influence investment decision-making among students. The background of this analysis arises from the low understanding of financial management and the importance of risk considerations in investment among students. A quantitative survey method was employed, involving 93 students selected through purposive sampling. Data were processed using multiple linear regression analysis along with validity, reliabilit...
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Pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan Kalenan Cafe dan Resto Sawahan Nganjuk
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
Employee performance is a key factor in the operational success of a business, including at Kalenan Cafe & Resto Sawahan Nganjuk, which is growing in the culinary sector. The low performance of some employees is suspected to be influenced by suboptimal leadership styles and a compensation system that is not transparent and fair. This study aims to examine the effect of leadership style on employee performance; the effect of compensation on employee performance; and the simultaneous effect of...
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Online Sales Information System for Bajawa Traditional Clothing in the Indigo Group of the Langa Community, Ngada Regency
Bhubhu, Petronela Itu Bhubhu
; Khwuta, Yoseph D. Da Yen
; Mando, L. B Finansius
; Bhubhu, Petronela Itu Bhubhu
; Khwuta, Yoseph D. Da Yen
; Mando, L. B Finansius
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 3
(2025)
Perkembangan teknologi informasi telah membawa perubahan signifikan dalam berbagai sektor kehidupan, termasuk bidang perdagangan. Penelitian ini bertujuan untuk merancang dan membangun sistem informasi penjualan pakaian adat Bajawa secara online yang dapat diterapkan pada kelompok indigo masyarakat Langa, Kabupaten Ngada. Kelompok ini selama ini melakukan proses penjualan secara tradisional melalui pasar lokal dan media sosial, yang memiliki keterbatasan dalam pencatatan transaksi, jangkauan pem...
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A Enhancing Descriptive Writing through Semantic Mapping and STAD: A Quasi-Experimental Study in Indonesian EFL
Scripta : English Department Journal
Vol 12
, No 2
(2025)
Writing remains a foundational component of English language learning, particularly in academic contexts where students are expected to produce organized and coherent texts. Among various challenges faced by EFL learners, descriptive writing often proves difficult due to limited vocabulary, weak idea development, and a lack of structure. This study explores the use of Semantic Mapping in combination with Students Team Achievement Division (STAD) to improve students’ descriptive writing abilities...
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