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Menampilkan 1–2 dari 2 artikel
DAMPAK WORK-LIFE BALANCE TERHADAP RETENSI KARYAWAN: STUDI KUANTITATIF PADA GENERASI MILENIAL DAN GEN Z
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2024)
The increasing awareness of balancing work and personal life (work-life balance/WLB) has become a crucial factor in employees' decisions to stay in a company, particularly among Millennials and Generation Z. This study aims to analyze the impact of work-life balance on employee retention, with job satisfaction as a mediating variable and work flexibility as a moderating variable. A quantitative approach was employed, utilizing a survey of 300 respondents working in various industries in Indonesi...
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SUSTAINABLE BUSINESS PRACTICES IN THE POST-PANDEMIC ERA: A QUANTITATIVE ANALYSIS OF CSR IMPACT ON CONSUMER TRUST AND BRAND LOYALTY
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2024)
The implementation of Corporate Social Responsibility (CSR) has evolved into a crucial business strategy for building consumer trust and enhancing brand loyalty, particularly in the post-pandemic era. This study aims to analyze the impact of CSR on consumer trust and brand loyalty, as well as to evaluate the role of emotional involvement as a moderating variable. Using a quantitative approach and Partial Least Squares-Structural Equation Modeling (PLS-SEM), this study collected data from 300 res...
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