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Analisis Peran Influencer Marketing dalam Membangun Brand Awareness dan Kepercayaan Konsumen pada Generasi Z
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whit...
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Teknik Ecoprint, Pengembangan Motif Kain Yang Ramah Lingkungan
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 14
, No 2
(2022)
Increasing consumer demand, including in the fashion sector, is directly proportional to the waste generated. Unconsciously, the fashion industry is one of the contributors to global pollution. One of the contributions is with a sustainable fashion. Awareness of environmental sustainability encourages environmentally friendly clothing styles become more popular. Designers are competing to make design collections with sustainable materials, It is the ecoprint fabric motif. Ecoprint means the tech...
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The Effectiveness of Using Bingo Game in Teaching Vocabulary of the Eighth Grade Students at the SMP N 15 Purworejo in the Academic Year 2016/2017
Scripta : English Department Journal
Vol 6
, No 1
(2019)
Vocabulary is one of English components that must be taught to the students becausevocabulary has an important role for all language skills. But in teaching vocabulary, thestudents have difficulties in memorizing new words; so they lack of vocabulary. Theobjective of this research is to find out whether there is any effectiveness of using bingogame in teaching vocabulary to eight grade students of SMP N 15 Purworejo in academicyear 2016/2017.This research belongs to experimental research. This r...
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