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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan...
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PERFORMANCE OF SUKOHARJO POLICE MEMBERS REVIEWED FROM COMPETENCE AND ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION MEDIATION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to see the influence of competence and organizational commitment on performance with job satisfaction as a mediator. This study uses a non-experimental descriptive quantitative method with a survey and cross-sectional design. The unit of analysis of this study uses individual answers that represent their respective opinions, in this case members of the Polri Polres Sukoharjo which will be analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). In this study, t...
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The Value of Tawhid in Serat Ambiya as a Reinforcement of Islamic Education Based on Local Wisdom
Kawruh: Journal of Language Education, Literature and Local Culture
Vol 7
, No 2
(2025)
Tawhid education, part of Islamic education, has an important position in Javanese society, especially for Muslims. Tawhid education can be obtained in various ways from various sources, one of which is from Serat Ambiya, which is part of Javanese local wisdom. The purpose of this study is to describe and explain the values of tawhid contained in Serat Ambiya. This research uses a qualitative descriptive method with a philological approach. Data in the form of words, phrases, clauses, or sentenc...
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A STUDY ON POSITIVE SELF-ACCEPTANCE IN STUDENTS EXPERIENCING FATHERLESSNESS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study explores the process of positive self-acceptance among fatherless adolescents in Indonesia, a phenomenon that remains underexamined within the cultural and educational context. The research aims to understand how emotional regulation, coping strategies, and social support contribute to adolescents’ self-acceptance after experiencing the absence of a father due to death, divorce, or lack of involvement. Using a qualitative phenomenological design, data were collected through in-depth...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY
Prabowo, Catur
; Harminingtyas, Rudika
; Pelupessy, Ig. Henri
; Widowati, Maduretno
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respon...
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THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, mea...
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Evaluating Fine Arts Learning Media: A Formative-Summative Evaluation Model In The Psychomotor Domain
Annida Zulfa
; Rini, Sulistyo
; Wicjaksono, Eko Bayu Putra
; Ernawati
; Razimmi, Muhammad
; Marcella, Yulianda
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The evaluation of learning media in fine arts education is essential to ensure the achievement of students’ psychomotor learning outcomes, particularly at the elementary school level. However, systematic evaluation models that focus on skill-based learning remain limited in classroom practice. This study aims to examine and guide the evaluation of fine arts learning media for fourth-grade elementary school students using Scriven’s formative–summative evaluation model. A quantitative descriptive...
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SOSIALISASI PENTINGNYA GERMAS DALAM MENINGKATKAN KESEHATAN LINGKUNGAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
This research focuses on the implementation of the Healthy Living Community Movement (Germas) in the Pulau Atas Subdistrict community of Samarinda City. Germas represents a systematic and planned collective effort aimed at enhancing the quality of life by promoting healthy behaviors. Using a quantitative descriptive research design and incidental sampling techniques for respondent selection, the study is scheduled for May 2023. The study primarily addresses Germas's role in fostering a healthier...
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Immersive Chemistry Learning with Augmented Reality: Exploring Students’ Needs on Visualizing Chemical Bonding
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The digital transformation of education has opened broad opportunities for innovation, yet the use of advanced technologies such as Augmented Reality (AR) in chemistry learning remains limited, particularly in Indonesia. The present research examines high school students’ needs for AR-based instructional media on the abstract topic of chemical bonding. A descriptive quantitative approach was employed within the Analysis phase of the ADDIE instructional design model. Data were collected using a v...
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