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BRAND IMAGE AS A DETERMINANT OF EIGER PRODUCT REPURCHASE THROUGH BRAND TRUST
Armadani, Erika Suci
; Utari, Woro
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This research aims to examine the significant effects of Price, Brand Image, and Product Quality on Repurchase Intention with Brand Trust as an intervening variable for Eiger products in Surabaya City. The sampling technique used was purposive sampling, resulting in a sample size of 75 consumers of Eiger products in Surabaya. This research is explanatory research with a quantitative approach. Data collection was conducted through online questionnaires distributed via Google Forms. Data analysis...
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EMPLOYEE PERFORMANCE IMPACTED BY WORK ENVIRONMENT AND COMPENSATION THROUGH LOYALTY AT PUSKESMAS CERME
Utari, Woro
; Muliyani, Suci
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This study aims to identify the significant influence of the work environment and salary on employee performance at Cerme Public Health Center. The sample consists of 50 employees from various divisions of Cerme Public Health Center, selected using the Proportional Random Sampling technique. This research employs an explanatory method with a quantitative approach, and data were collected through questionnaires. Data analysis was conducted using Partial Least Square (PLS) to test both direct and...
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STRATEGIES TO INCREASE THE COMPETITIVENESS OF SMALL AND MEDIUM ENTERPRISES (SME) POST COVID 19 PANDEMIC AT SENTRA WISATA KULINER (SWK) IN SURABAYA
Utari, Woro
; Indrawati, Mei
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 2
(2023)
SMEs in Indonesia continue to exist and develop despite the economic crisis that has hit this country since 1997, and have even become a lifeline for the nation's economic recovery because of their ability to make a significant contribution to PDM and employment. The existence of SMEs on social life is improving community welfare which consists of economic welfare, health welfare and educational welfare. This research uses qualitative methods, the focus of this research is on community empowerme...
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STRATEGY OF MAINTAINING CUSTOMER LOYALTY WITH SATISFACTION AS INTERVENING VARIABLE AT COFFEE SHOP UNDERPASS GRESIK
Utari, Woro
; Sobakh, Nurus
; Waras, Waras
; Sari Sirait, Melyana Arta
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to examine and analyze the effect of service quality and trust on customer loyalty. The sampling technique used in this study was non-probability sampling, namely accidental sampling with a total of 100 respondents. The data analysis technique in this study uses hypothesis testing using path analysis or what is called Path Analysis with the help of the SPSS version 20 program. The type of data used in this study is questionnaire / questionnaire data. The results of this study ind...
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