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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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PENGARUH DOSIS PUPUK HAYATI TERHADAP INTENSITAS KERUSAKAN HAMA ULAT PADA TANAMAN JAGUNG SEMI
Joglo: Jurnal Pertanian dan Pangan
Vol 28
, No 1
(2015)
Penelitian ini dilakukan pada bulan bulan Oktober 2014 sampai Desember 2014 di Desa Sabrang Kulon, Matesih, Karanganyar, Jawa Tengah dengan ketinggian tempat 800 meter diatas permukaan laut. . Tujuan penelitian ini untuk mengetahui pengaruh pemakaian dosis pupuk hayati terhadap intensitas kerusakan hama ulat pada tanaman jagung semi, serta mengetahui besarnya intensitas serangan hama ulat. Metode penelitian yang digunakan yaitu Rancangan Acak Kelompok Lengkap (RAKL) faktor tunggal dengan tiga ka...
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ANALISIS PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PADA INDUSTRI ROKOK YANG TERDAFTAR DI BURSA EFEK INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
Purpose of this research to analyze effect current ratio, debt to equity ratio, net profit margin, return on asset and price earning ratio on earnings growth partially and simultaniously. Research object are the cigarette industry listed in Indonesia Stock Exchange. This type of data is quantitative data and qualitative data. Source of data use secondary data. Population of this research are 4 cigarette company with total sampling technique. Collecting data used documentation and literature. Tec...
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PENGARUH KUALITAS PELAYANAN DAN LOKASI AGEN TERHADAP LOYALITAS PELANGGAN PO. ROSALIA INDAH DENGAN HARGA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
(2015)
The purpose of this study is: To analyze the significance of the effect of quality of service, location and price agent on customer loyalty PO. Rosalia Indah in Palur Karanganyar. To analyze the moderating effect of price on the influence of service quality and customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on cus...
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ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS JEJARING SOSIAL
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
The purpose of this study was to analyze the significance of the effect of trust, security, quality of service and the perception of risk on purchasing decisions through social networking sites. In conclusion: There was a significant effect of trust on purchase decisions through social networking sites on college students in Surakarta. There was a significant influence on the purchase decision security through social networking sites on college students in Surakarta. There was a significant effe...
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PENGARUH DESAIN GAMBAR, MEREK DAN KUALITAS PRODUK KAOS TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO IDIOMATIC YOGYAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study aims to analyze the influence of graphic design, brand, and product on purchase decisions and determine the dominant factor influencing purchase decisions on products t-shirt in Distro Idiomatic Yogyakarta. This research was conducted in Distro Idiomatic Yogyakarta using samples of 100 consumers in Distro Idiomatic Yogyakarta taken by convenience sampling technique. Hypothesis testing, using multiple linear regression analysis, while data processing using SPSS version 20. The results...
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PENGARUH LIKUIDITAS, PROFITABILITAS DAN PERTUMBUHAN PENJUALAN TERHADAP KEBIJAKAN DIVIDEN
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
Companies that make the payment of dividends to its investors is a company that has a profit and good financial structure, if the company can increase the dividend payment, then this is evidence of the improvement in the performance of the company. The financial performance of the company can be analyzed through financial ratios, namely through the liquidity ratios, profitability and sales growth. The purpose of this study was to analyze the significance of the effect of liquidity, profitability...
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PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA WARUNG MAKAN BU YATI SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
This research is aimed to analysis the signification effect of the product toward costumer satisfaction; the effect of price toward costumer satisfaction; the effect of product toward buying decision; the effect of price toward buying decision; the effect of customer satisfaction toward buying decision; the effect of product toward buying decision which mediated by customer satisfaction; the effect of price toward buying decision which mediated by customer satisfaction. The population of this re...
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MODEL TABUNGAN RUMAH TANGGA PEDESAAN (STUDI DI KECAMATAN DELANGGU KABUPATEN KLATEN)
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
This research aims to estimate the model of rural households in savings Delanggu sub-district Klaten district. It is also to identifying variables impact on savings rural households. The population is all households which consisted of 14.620 rural households or dwell in the sub-district of Delanggu. Taken as much as 94 sample of households use the technique of a two stage clusters of sampling, with the village used as a group. The data in this study is the primary data collected through the surv...
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ANALISIS PENGARUH PENGGUNAAN BAHAN BAKAR PERTAMAX DAN PERTAMAX PLUS TERHADAP PERFORMA SEPEDA MOTOR DENGAN MENGGUNAKAN DINAMOMETER CHASSIS
Majalah Ilmiah Momentum
Vol 9
, No 2
(2014)
Salah satu Informasi yang jarang disampaikan adalah unjuk kerja performa kendaraan bermotor, khususnya pada sepeda motor. Padahal informasi ini sangat penting bagi konsumen untuk memilih sepeda motor yang akan dibeli. Untuk mengetahui performance sebuah sepeda motor harus melakukan uji performa mesin motor, yang dapat dilakukan dengan menggunakan dinamometer chassis. Pengujian ini dilakukan guna untuk menganalisis performa sepeda motor berbahan pertamaxÂ...
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