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Menampilkan 1–2 dari 2 artikel
Thread of Influence: Advertisements as Intrusive Narrative on X
Ainut Tuqo, Fina
; Miftah Rihhadatul 'Aisy, Choirum
; Nabila, Citra
; Madinatul Ilmi, Afwi
; Adila, Wildi
RADIANT: Journal of Applied, Social, and Education Studies
Vol 7
, No 1
(2025)
This study aims to explore several types of digital storytelling containing embedded advertising, namely riding the waves, sharing experience, and problem-solution. The data were collected from four X account namely @linskinjournal, @martabakismissu, @kforkinsley, and @glowinbeautyy which are known to frequently incorporating digital storytelling. This study also aims to analyze the level of intrusiveness in digital storytelling based on Nur Aini et al. (2023), which is classified into three typ...
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Environmentally Glowing: Eco-Linguistic Reading on Natural Skin Care Advertisement
RADIANT: Journal of Applied, Social, and Education Studies
Vol 5
, No 3
(2025)
The growing competition in the skincare industry has prompted brands to adopt eco-friendly labeling to attract environmentally conscious consumers and promote global sustainability efforts. This study focused on how natural skincare advertisements use green advertising strategies to promote their product. This study aims to address this gap by analyzing how three skincare brands, Sukin, From This Island, and Oasea, employ eco-linguistic elements in their Instagram advertisements. The research hi...
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