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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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PEER CONFORMITY: A GATEWAY TO SELF-HARM BEHAVIOR IN SCHOOL STUDENTS?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-harm behavior has become a significant mental health problem among adolescents. This study aimed to examine the relationship between peer conformity and self-harm tendencies in school students. A descriptive correlational quantitative research method was used involving 234 tenth and eleventh grade students. Data were collected using a peer conformity scale and a self-harm scale that had been tested for validity and reliability. Non-parametric correlation analysis showed a negative relations...
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A CORRELATIONAL STUDY OF WORK STRESS AND JOB PERFORMANCE AMONG BANK EMPLOYEES IN ILORIN METROPOLIS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study examined the relationship between work stress and job performance in the banking sector, within Ilorin Metropolis, Kwara State. The research method used was a descriptive survey of correlation type. The target population for this study consisted of all bank employees in Ilorin metropolis, Kwara State. A sample of 120 bank employees was randomly selected for the study. Data collection was done using a questionnaire called the "Work Stress and Job Performance Questionnaire" (WSJPQ). Thi...
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THE INFLUENCE OF THE BEHAVIORAL APPROACH, BEHAVIORAL CONTRACT TECHNIQUE AND SELF-MANAGEMENT ON CONSUMPTIVE BEHAVIOR
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study aims to examine the influence of a behavioral approach using behavior contract techniques and self-management on the consumptive behavior of students at Muhammadiyah University Palopo. High consumer behavior among students is often influenced by various factors, including a lack of financial awareness and self-management. In this study, a behavioral approach is used to design interventions in the form of behavior contracts and self-management techniques as methods to reduce uncontroll...
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Analisis Pemanfaatan Hasil Riset dalam Perencanaan Pembangunan Daerah Kabupaten Sikka
DHARMA EKONOMI
Vol 31
, No 1
(2024)
This study aims to find out how to use research results in Sikka Regency Regional Development Planning. The problems faced are limited human resources, minimal budget for research and development activities, low coordination between research institutions and the government, and the results of recommendations from research that are not optimal. The research method used is a qualitative method. Data collected through interviews and analyzed qualitatively. The results of this research show th...
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Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance...
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Analisis Tingkat Keamanan, Fleksibilitas, Kepuasan Pengguna, Citra Sosial dan Kenyamanan Pengguna Terhadap Manfaat Bank Digital Dalam Sistem Pembayaran : Studi Kasus di Kota Surakarta
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
Penelitian ini bertujuan untuk menganalisis pengaruh tingkat keamanan, fleksibilitas, kepuasan pengguna, citra sosial, dan kenyamanan pengguna terhadap manfaat bank digital dalam sistem pembayaran di Kota Surakarta. Studi kasus dilakukan di Kota Surakarta dengan menggunakan pendekatan kuantitatif. Data primer yang dikumpulkan melalui kuesioner dan akan diolah dengan memanfaatkan teknologi SPSS versi 25. Fokus utama pada penelitian ini yaitu memahami bagaimana faktor-faktor tersebut dapat mempeng...
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Eksplorasi Warisan Budaya Melayu: Seni, Kuliner, dan Festival yang Menyatu di Masyarakat
Elmustian Elmustian
; Viona Julya Marsha
; Elisia Elisia
; Nasya Aprilia Fitri
; Naila Amri
; Helicya Fitriani
; Surya Darma
; Winda Triski
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
The cultural heritage of the Malay community encompasses various significant aspects that reflect its richness, values, and identity, from social systems to festivals celebrating tradition. The Malay community is known for its egalitarian approach, evident in their language, social interactions, and open markets where nobles and commoners could mingle freely. Traditional arts and crafts, performing arts, and cuisine showcase the unique and rich cultural heritage passed down through generations....
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Peran Notaris Dalam Kesehatan Perbankan
Notary Law Research
Vol 6
, No 1
(2024)
Notaris mempunyai peranan yang sangat penting dalam dunia perbankan, terutama hal yang berkaitan dengan pemberian kredit. Pemberian kredit yang disalurkan oleh perbankan mempunyai berbagai macam jenis. Yakni kredit konsumtif dan Produktif. Kredit konsumtif merupakan jenis kredit yang diperuntukkan bagi masyarakat yang tujuan nya adalah bersifat konsumtif seperti, Kredit Pemilikan Rumah (KPR), Kredit Multi Guna, Kredit Renovasi Rumah. Sedangkan, kredit produktif adalah jenis kredit yang ditujukan...
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Konsep dan Prinsip SPMI dalam Meningkatkan Mutu Pendidikan di Sekolah Dasar dan Madrasah Ibtidaiyah : Tinjauan Pustaka
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
The quality of primary education in elementary schools and Islamic elementary schools is a crucial factor in forming the character and skills of the next generation. Education is a fundamental pillar in a country's development. This article examines the Internal Quality Assurance System's (SPMI) ideas and tenets as well as the difficulties in putting it into practice in SD/MI. With an emphasis on ongoing assessment as a way to raise the caliber of instruction, a literature review is the st...
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